Wales' rugby stars will step out in new team suits next season, courtesy of Official Formalwear Supplier T.M. Lewin, as part of a new partnership with the Welsh Rugby Union.
But they won't be the only Welsh team looking slick in formal attire.
Clubs across Wales will have an opportunity to ensure their own players are best dressed, with a little help from the 115 year-old shirt maker and tailoring expert.
Keen to revitalise the traditional club tie market and become tailor of choice for rugby men and women around the country, T.M.Lewin has agreed to supply Warren Gatland's national side, the Wales Under 20 squad, Wales Under 18, Sevens and Womens international players with their formal gear. WRU referees will also be provided with a range of Lewin product.
The new deal, which will run until March 2018, supersedes any previous formalwear partnership for the WRU in terms of supply and value. It will also ensure that Wales are dressed to impress at the 2015 Rugby World Cup.
The launch of the WRU's new association was conducted simultaneously at the T.M.Lewin store in Cardiff and in London at the retailer's inaugural flagship store on Jermyn Street.
Established in 1898, T.M.Lewin specialises in suits, shirts, ties and accessories for business professionals.
One of the original pioneers of the 'coat shirt' - the prototype of the modern button-front work shirt today - its founder Thomas Mayes Lewin set up shop in London's Jermyn Street just 17 years after the formation of the Welsh Rugby Union.
WRU chairman David Pickering said: "It is with great pride that we welcome T.M. Lewin on board as a major supplier to the Welsh Rugby Union.
"With its rich heritage and reputation as a global multi-channel retailer, its commitment to the WRU is an endorsement of our own brand and status in the world game.
"Both brands represent similar values and the T.M.Lewin product is in line with the high standards of the elite end of our game, yet still accessible to both players and fans throughout Wales.
"We are looking forward to a long and fruitful partnership with such a major international company and are particularly keen to help T.M.Lewin develop an association with the club game in Wales, as well as showcasing their clothes in the international, age grade, sevens and women's game."
T.M.Lewin CEO, Geoff Quinn said: "Welsh rugby is a perfect fit for T.M.Lewin and the next four years will be an exciting time for us.
"Like the WRU, we have a rich and colourful heritage and we're very much looking forward to sharing the Lewin experience with both players and fans.
"Seeing the squad out there wearing our suits will be a proud moment for the whole team."
Further details of how the T.M.Lewin deal will benefit clubs throughout Welsh rugby will follow soon.
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
James Davies was one of three Welsh players announced in Team GB's men's sevens squad for Rio yesterday at a sweltering Trafalgar Square. WRU TV's Graeme Gillespie battles with a Japanese tour guide as 'Cubby' reveals who has made his teammate, Sam Cross, the player he is today.
Robin McBryde and son Billy are set to represent Wales on either side of the globe over the coming weeks with Robin travelling to New Zealand as Wales assistant coach and Billy competing at the World Rugby U20 Championship (Manchester, June 7-25). WRU TV caught up with the pair and captured a unique perspective into the factors that produce such a high-achieving rugby family.
Wales assistant coach Robin McBryde is predicting a tough battle against England on Sunday despite the fact they may not be considered to be at full strength. Players will be out to impress Eddie Jones which makes England a dangerous proposition, he says.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
Wales Under 18s face a huge task to come away with a victory in their final game of the Under-19 International Series at Paarl Boys' High tomorrow when the face an on-fire South Africa Schools 'A' side.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.