Welsh Rugby Union chief executive Roger Lewis today welcomed the dawn of a 'new era' for rugby's premier professional club competition in Ireland, Italy, Scotland and Wales alongside the announcement of the new GUINNESS PRO12 fixtures.
The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition.
Guinness was confirmed this morning as the new title sponsor for the competition which kicks off for 2014/2015 in the first weekend of September with the Scarlets hosting Ulster at Parc y Scarlets, the Ospreys facing Benetton Treviso at the Liberty Stadium and both the Cardiff Blues and Newport Gwent Dragons on the road - to Zebre and Connacht Rugby respectively.
"The news that Guinness are on board as the new title sponsors of the GUINNESS PRO12 will be universally welcomed by everyone involved with the competition," said Mr Lewis.
"To have attracted the sponsorship of such a major blue chip brand reflects the innate value of the competition and is also testament to the hard work and dedication of the PRO12 executive. The commercial team at the PRO12 must be applauded for having secured such a heavy-weight of the international business world as a commercial partner.
"The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
James Davies was one of three Welsh players announced in Team GB's men's sevens squad for Rio yesterday at a sweltering Trafalgar Square. WRU TV's Graeme Gillespie battles with a Japanese tour guide as 'Cubby' reveals who has made his teammate, Sam Cross, the player he is today.
Robin McBryde and son Billy are set to represent Wales on either side of the globe over the coming weeks with Robin travelling to New Zealand as Wales assistant coach and Billy competing at the World Rugby U20 Championship (Manchester, June 7-25). WRU TV caught up with the pair and captured a unique perspective into the factors that produce such a high-achieving rugby family.
The Scarlets Premiership Select XV will be hoping to build on their bonus point victory at Nottingham in the first round of the British & Irish Cup last weekend when they welcome Richmond to Llandovery's Church Bank ground this weekend (Saturday, 2.30pm).
The man who led the Scarlets to a record seven successive wins in the European Cup has urged Ken Owens side to be "brave and bold" in their approach when they tackle the Champions Cup holders on Saturday.
The latest news, results and tables from the Blues region
The latest news, results and tables from the Dragons region
The latest news, results and tables from the Ospreys region
The latest news, results and tables from the Scarlets region