Welsh Rugby Union chief executive Roger Lewis today welcomed the dawn of a 'new era' for rugby's premier professional club competition in Ireland, Italy, Scotland and Wales alongside the announcement of the new GUINNESS PRO12 fixtures.
The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition.
Guinness was confirmed this morning as the new title sponsor for the competition which kicks off for 2014/2015 in the first weekend of September with the Scarlets hosting Ulster at Parc y Scarlets, the Ospreys facing Benetton Treviso at the Liberty Stadium and both the Cardiff Blues and Newport Gwent Dragons on the road - to Zebre and Connacht Rugby respectively.
"The news that Guinness are on board as the new title sponsors of the GUINNESS PRO12 will be universally welcomed by everyone involved with the competition," said Mr Lewis.
"To have attracted the sponsorship of such a major blue chip brand reflects the innate value of the competition and is also testament to the hard work and dedication of the PRO12 executive. The commercial team at the PRO12 must be applauded for having secured such a heavy-weight of the international business world as a commercial partner.
"The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition."
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
Winger Alex Cuthbert is hoping get plenty of ball on the front foot against Australia tomorrow at Twickenham as Wales seek to halt the Wallabies' 10-match winnning streak which stretches back almost seven years.
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.
We look back on the victory over Fiji that makes it three from three for Wales in this World Cup, in a special extra Principality Welsh Rugby Union Podcast. We hear from Wales coach Warren Gatland, captain Sam Warburton, plus Gethin Jenkins, Tomas Francis, Alun Wyn Jones, Dan Biggar, Matthew Morgan and Tyler Morgan, as well as defence coach Shaun Edwards and getting the Fijian perspective from coach John McKee.
We look forward to the Ospreys v Blues derby clash in this week's Principality Welsh Rugby Union Podcast. Ospreys No 8 Dan Baker talks about the pain of missing out on the World Cup, as does Dragons wing Tom Prydie. Blues director of rugby Danny Wilson looks forward to his first Welsh derby in charge, we also hear from Dragons lock Matthew Screech and Wales Sevens team manager Steff Thomas.