Welsh Rugby Union chief executive Roger Lewis today welcomed the dawn of a 'new era' for rugby's premier professional club competition in Ireland, Italy, Scotland and Wales alongside the announcement of the new GUINNESS PRO12 fixtures.
The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition.
Guinness was confirmed this morning as the new title sponsor for the competition which kicks off for 2014/2015 in the first weekend of September with the Scarlets hosting Ulster at Parc y Scarlets, the Ospreys facing Benetton Treviso at the Liberty Stadium and both the Cardiff Blues and Newport Gwent Dragons on the road - to Zebre and Connacht Rugby respectively.
"The news that Guinness are on board as the new title sponsors of the GUINNESS PRO12 will be universally welcomed by everyone involved with the competition," said Mr Lewis.
"To have attracted the sponsorship of such a major blue chip brand reflects the innate value of the competition and is also testament to the hard work and dedication of the PRO12 executive. The commercial team at the PRO12 must be applauded for having secured such a heavy-weight of the international business world as a commercial partner.
"The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition."
Forwards coach Robyn McBryde says tomorrow's RBS 6 Nations clash against Italy gives Wales an opportunity to finish second in the tournament after having the wind knocked from their sails last week against England.
Wales head coach Warren Gatland tells WRU TV that his selection for the final clash of the RBS 6 Nations against Italy is an opportunity for some players to redeem themselves after Saturday's loss to England
Wales head coach Warren Gatland is expecting 'one heck of a game' when his side tackle England at Twickenham on Saturday in the RBS 6 Nations. He believes whoever wins the game, could go on to win the championship.
Wales head coach Warren Gatland sticks to an experienced side to face England at Twickenham on Saturday where he says his side are approaching the RBS 6 Nations clash as a 'final' - if they win against the red rose brigade on Saturday then they are in the driving seat for the Six Nations title.
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The WRU has enlisted some of the biggest names in the game to launch the next phase of its Continuous Professional Development (CPD) programme for community coaches at all levels - just like this one hosted by Duncan Jones.
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Judgment Day IV had broken every attendance record in the history of Welsh domestic rugby before a ball had been kicked at Principality Stadium today and Welsh Rugby Union chairman Gareth Davies had two things to say to the 68,262 supporters who turned up to show their allegiance to their national sport - 'thank you' and 'please come back soon'.