Welsh Rugby Union chief executive Roger Lewis today welcomed the dawn of a 'new era' for rugby's premier professional club competition in Ireland, Italy, Scotland and Wales alongside the announcement of the new GUINNESS PRO12 fixtures.
The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition.
Guinness was confirmed this morning as the new title sponsor for the competition which kicks off for 2014/2015 in the first weekend of September with the Scarlets hosting Ulster at Parc y Scarlets, the Ospreys facing Benetton Treviso at the Liberty Stadium and both the Cardiff Blues and Newport Gwent Dragons on the road - to Zebre and Connacht Rugby respectively.
"The news that Guinness are on board as the new title sponsors of the GUINNESS PRO12 will be universally welcomed by everyone involved with the competition," said Mr Lewis.
"To have attracted the sponsorship of such a major blue chip brand reflects the innate value of the competition and is also testament to the hard work and dedication of the PRO12 executive. The commercial team at the PRO12 must be applauded for having secured such a heavy-weight of the international business world as a commercial partner.
"The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition."
Robin McBryde and son Billy are set to represent Wales on either side of the globe over the coming weeks with Robin travelling to New Zealand as Wales assistant coach and Billy competing at the World Rugby U20 Championship (Manchester, June 7-25). WRU TV caught up with the pair and captured a unique perspective into the factors that produce such a high-achieving rugby family.
Wales assistant coach Robin McBryde is predicting a tough battle against England on Sunday despite the fact they may not be considered to be at full strength. Players will be out to impress Eddie Jones which makes England a dangerous proposition, he says.
Cardiff Blues Academy youngster Dane Blacker stole the show as Cardiff Blues stripped arch-rivals the Dragons of their Singha Premiership Sevens title in dramatic style at the BT Sport Cardiff Arms Park.
Newport Gwent Dragons will arrive at the BT Sport Cardiff Arms Park on Friday night to launch the defence of their Singha Premiership Sevens crown with seven of the squad that won the title at the Twickenham Stoop last season.