Richard Fussell has billed the Ospreys' Heineken Cup clash with Northampton Saints as a "do or die" encounter.
The Swansea-based region crashed to a opening defeat to Leinster at the Liberty Stadium on Saturday.
And Fussell admits the Ospreys must triumph at Franklin's Gardens to keep any hopes of reaching the knockout stages alive.
"It is do or die," said Fussell.
"Going away from home, we might be the underdogs - who knows? - but we have to go up there to win.
"It is early days, but we've both lost and so it is fair to say it's a do-or-die situation.
"We have to put our best performance out there and hopefully come away with a win."
The Swansea-based region have failed to cross the whitewash in their last two encounters.
Fussell admits the try-drought is concerning but insists it is not a major issue and one that can be resolved.
"I just don't think our attack has turned up," said Fussell.
"We lost our way and we lost our shape - I can't say why. We had a great build-up and were ready to go. But on the day little things didn't go our way.
"It was frustrating, but there's no one person to blame. It was a team issue rather than an individual one and we all have to put it right.
"Not scoring tries over our last two games isn't really a concern, because in the two matches prior to that we scored 12. It's something we can put right and we will put right for this weekend."
But Fussell is under no illusions of the challenge the Ospreys face from George North and company at Franklin's Gardens.
"It's going to be a tough old day at the office because Northampton are no mugs: they're a quality outfit in the Aviva Premiership and have been tipped to win this competition or at least make the last four," added Fussell.
"We don't come across English clubs very often, so in that sense it's kind of unknown territory for us. They all fit the same mould in that they are big, physical, confrontational guys, and you just have to match that.
"Northampton also have quality backs, having made good signings, with George and Kahn (Fotuali'i)."
The Women's Rugby World Cup warm-up clash between Wales and USA proved bittersweet for centre Elen Evans. Despite being one of the star performers on the day on her 50th Test appearance, USA edged home 10-7 at Cross Keys.
Wales U20 head coach Byron Hayward and back row Will Boyde believe defence will be the key when they face Ireland tomorrow in the second pool game of the Junior World Championship being held in New Zealand.
Tension was palpable as players waited to hear the announcment of the Wales touring squad of South Africa. Matthew Morgan was one of four uncapped players named in the squad after impressing in the Wales Senior Trial.
Wales Trial, Principality Premiership Awards evening and Wales U20s in this week's Principality Welsh Rugby Union Podcast. We hear from Jamie Roberts and Matthew Rees about the Wales Trial, captain Dafydd Lockyer talks about Pontypridd dominating the Principality Premiership awards, while ahead of the start of the Junior World Championships we talk to Tom Williams, Steffan Hughes, Jack Dixon and Nicky Smith.
Coaches Rob Howley and Robin McBryde today confirmed their Probables and Possibles teams to take part in Friday's Wales Senior Trial at the Liberty Stadium and both are predicting some mouth-watering head-to-heads.
Possibles coach Robin McBryde has given his team a licence to thrill in Friday's Wales Senior Trial match. He tells WRU TV's Graeme Gillespie that his side will be determined to ruffle a few feathers against the favourites, the Probables.
We look at the squads for the Wales trial, European finals weekend and Wales U20 on this week's Principality Welsh Rugby Union Podcast. We hear from Warren Gatland and Rob Howley on the trial, full back Hallam Amos on his summer hopes, Wales legend Ieuan Evans welcomes European rugby finals weekend to Cardiff and Wales U20 hooker Ethan Lewis looks ahead to the Junior World Championships.
Wales Under 20 head coach Byron Hayward says last night's 31-19 win over Scotland was a crucial building block as the Junior World Cup rapidly approaches. WRU TV's Liz Jones gets his post match reaction.
WRU group chief executive Roger Lewis explains the new Rugby Services Agreement with the Regions in this week's Principality Welsh Rugby Union Podcast. We also hear from Wales forwards coach Robin McBryde as the Vale Resort is confirmed as one of the World Cup bases, welcomed by Vale sales and marketing director Paul Beddoe. We also cover the Fosters National Sevens with reaction from Llanelli's plate winning captain Duane Eager, while Llandovery lifted the main prize and we speak to coach Lyndon Lewis and captain Matthew Jacobs.
It is the end of an era in Welsh rugby as Liza Burgess ends almost 30 years involved with Wales Women, on this week's Principality Welsh Rugby Union Podcast. We also hear what back Robyn Wilkins about what made her take up rugby. Gwyn Morris talks about getting the Principality Premiership referee of the year award, while we hear from director of rugby Mark Hammett at the Blues, Ospreys coach Steve Tandy and Dragons back Hallam Amos about the new season.