Richard Fussell has billed the Ospreys' Heineken Cup clash with Northampton Saints as a "do or die" encounter.
The Swansea-based region crashed to a opening defeat to Leinster at the Liberty Stadium on Saturday.
And Fussell admits the Ospreys must triumph at Franklin's Gardens to keep any hopes of reaching the knockout stages alive.
"It is do or die," said Fussell.
"Going away from home, we might be the underdogs - who knows? - but we have to go up there to win.
"It is early days, but we've both lost and so it is fair to say it's a do-or-die situation.
"We have to put our best performance out there and hopefully come away with a win."
The Swansea-based region have failed to cross the whitewash in their last two encounters.
Fussell admits the try-drought is concerning but insists it is not a major issue and one that can be resolved.
"I just don't think our attack has turned up," said Fussell.
"We lost our way and we lost our shape - I can't say why. We had a great build-up and were ready to go. But on the day little things didn't go our way.
"It was frustrating, but there's no one person to blame. It was a team issue rather than an individual one and we all have to put it right.
"Not scoring tries over our last two games isn't really a concern, because in the two matches prior to that we scored 12. It's something we can put right and we will put right for this weekend."
But Fussell is under no illusions of the challenge the Ospreys face from George North and company at Franklin's Gardens.
"It's going to be a tough old day at the office because Northampton are no mugs: they're a quality outfit in the Aviva Premiership and have been tipped to win this competition or at least make the last four," added Fussell.
"We don't come across English clubs very often, so in that sense it's kind of unknown territory for us. They all fit the same mould in that they are big, physical, confrontational guys, and you just have to match that.
"Northampton also have quality backs, having made good signings, with George and Kahn (Fotuali'i)."
Porthcawl recently received a WRU facilities grant and funding from Natwest RugbyForce in order to give their changing rooms a facelift. This came after receiving £10,000 in a WRU facilities grant last year to tarmac their car park. The improvements have already helped to make the club more accessible, not only for their own members and players but for the whole community.
The Welsh Rugby Union has launched a new, accredited Safeguarding and Protecting Children course - funded by the WRU and delivered in partnership with Sport Wales and the NSPCC - fo rugby club volunteers around Wales.
The SWALEC semi-final draws threw up some mouth-watering clashes in the Cup, Plate and Bowl as the 12 teams aim for the Millennium Stadium Finals Day. All the semi-finals are to be played on the weekend of April 12.
Welsh whistler Rhys Thomas continues to scale the heights of the game as he prepares to be an official in this weekend's Hong Kong Sevens tournament, undoubtedly the showpiece event on the World Series calendar.
Wales International Ian Evans and Wales and Lions legend Scott Quinnell swapped rugby balls for paint pots at Tonna during the RBS 6 Nations. They surprised club players with a special clubhouse makeover to launch NatWest RugbyForce 2014 - a programme developed in partnership with the WRU to make rugby clubs stronger businesses by improving and renovating their facilities with the support of volunteers and the local community.
Fresh from claiming the Bowl honours in Tokyo last Sunday, the Wales Sevens squad have settled into their routine as they prepare for this weekend's Hong Kong tournament where Iolo Evans is aiming high, as WRU TV's Graeme Gillespie discovers.
The Welsh Rugby Union has recently teamed up with Prostate Cymru to help the charity launch its latest campaign to raise awareness of the disease. Members of the Wales squad helped produce a short video and promotional material for the campaign titled 'The Best Defence - is to know the FACTS'.