The 2009/10 Magners League has all the makings of another, all-action Celtic Rugby tournament brimming with matches high in both quality and intensity between the cream of the teams from Ireland, Scotland and Wales.
And the initiative of introducing a play-off system for the four leading sides at the end of the long haul of Magners League matches promises to produce a tremendous climax to the campaign on the last weekend of May.
Celtic Rugby Chairman John Hussey, said: "Next year will bring about the 10th season of Celtic Rugby and perhaps we haven't shouted loud enough about what has happened to rugby since the 2001/2002 campaign kicked-off.
"Our competition is now the playground of the stars of the game in the northern hemisphere - and some of the biggest names in the rugby playing world.
"The Unions have worked hard on developing the tournament, the clubs have spent millions on nurturing new talent and building better facilities and the proposition that is now offered by the Magners League is light years away from where we all started in 2001 - crowds are growing, our TV platform is building and interest in our product is racing ahead."
David Jordan, Director of Celtic Rugby, added: "When you look through the Magners League shop window you will see some of the game's greatest assets. The challenge to us this season is to ensure we make the most of them.
"Rugby in the Celtic Nations has never been on such a high, never enjoyed such success but what makes the 2009/10 season all the more appealing is that we will be ending it on an even bigger high by introducing a play-off system to find our champions.
"What we are looking for is a sell-out occasion at a venue that will deliver a great match-day experience to the players, fans, sponsors and broadcasters. Within 3-5 years I expect this event to have grown sufficiently for us to lead a loyal band of supporters to bigger venues with little or no risk of falling short of expectations.
"The introduction of play-offs will not be the only major change this season and slowly but surely, the Magners League is realising its true potential and it is certainly delivering better players to our international coaches - and hardening the teams for the big cross-border contests in Europe.
"We have a magnificent sponsor in Magners, a host of committed broadcast partners in BBC Wales, S4C and Setanta Ireland, some of the biggest brand names in world club rugby and a growing army of fans.
"The Magners League is a competition that has grown in stature and standard, is growing in credibility and which is ready to move to the next level this season. It is going to be great to watch - with a fantastic finale to come at the end of May."
Michael Merrins, Managing Director, C&C Ireland added: "As Title Sponsors we are delighted by the continued success of the Magners League and await this season with excitement and great anticipation. The introduction of the play-offs is yet another stage in the development of the league and with the calibre of players involved across all 10 teams we look forward to another season of top quality rugby. I would like to wish all the Magners League teams the best of luck for the forthcoming season."
NB. Rights free photography from today's launch is available from INPHO Photography (www.inpho.ie). Please contact email@example.com for further details or call +353 (0)1 676 4604.
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.