The 2009/10 Magners League has all the makings of another, all-action Celtic Rugby tournament brimming with matches high in both quality and intensity between the cream of the teams from Ireland, Scotland and Wales.
And the initiative of introducing a play-off system for the four leading sides at the end of the long haul of Magners League matches promises to produce a tremendous climax to the campaign on the last weekend of May.
Celtic Rugby Chairman John Hussey, said: "Next year will bring about the 10th season of Celtic Rugby and perhaps we haven't shouted loud enough about what has happened to rugby since the 2001/2002 campaign kicked-off.
"Our competition is now the playground of the stars of the game in the northern hemisphere - and some of the biggest names in the rugby playing world.
"The Unions have worked hard on developing the tournament, the clubs have spent millions on nurturing new talent and building better facilities and the proposition that is now offered by the Magners League is light years away from where we all started in 2001 - crowds are growing, our TV platform is building and interest in our product is racing ahead."
David Jordan, Director of Celtic Rugby, added: "When you look through the Magners League shop window you will see some of the game's greatest assets. The challenge to us this season is to ensure we make the most of them.
"Rugby in the Celtic Nations has never been on such a high, never enjoyed such success but what makes the 2009/10 season all the more appealing is that we will be ending it on an even bigger high by introducing a play-off system to find our champions.
"What we are looking for is a sell-out occasion at a venue that will deliver a great match-day experience to the players, fans, sponsors and broadcasters. Within 3-5 years I expect this event to have grown sufficiently for us to lead a loyal band of supporters to bigger venues with little or no risk of falling short of expectations.
"The introduction of play-offs will not be the only major change this season and slowly but surely, the Magners League is realising its true potential and it is certainly delivering better players to our international coaches - and hardening the teams for the big cross-border contests in Europe.
"We have a magnificent sponsor in Magners, a host of committed broadcast partners in BBC Wales, S4C and Setanta Ireland, some of the biggest brand names in world club rugby and a growing army of fans.
"The Magners League is a competition that has grown in stature and standard, is growing in credibility and which is ready to move to the next level this season. It is going to be great to watch - with a fantastic finale to come at the end of May."
Michael Merrins, Managing Director, C&C Ireland added: "As Title Sponsors we are delighted by the continued success of the Magners League and await this season with excitement and great anticipation. The introduction of the play-offs is yet another stage in the development of the league and with the calibre of players involved across all 10 teams we look forward to another season of top quality rugby. I would like to wish all the Magners League teams the best of luck for the forthcoming season."
NB. Rights free photography from today's launch is available from INPHO Photography (www.inpho.ie). Please contact email@example.com for further details or call +353 (0)1 676 4604.
School club hub officers in schools throughout Wales are enriching lives by helping pupils to engage more with their education, their community and improve their own outlook on life and future prospects by improving confidence and developing skills such as leadership.
WRU chief executive Martyn Phillips, WRU chairman Gareth Davies and Dragons chief executive Stuart Davies discuss the historic intentions of the governing body to assume operational control of the Newport Gwent Dragons, with a targeted completion date of 1st July.
Equal access to facilities and resources at St Helen's has seen Swansea Women flourish since being welcomed with open arms last July. Swansea RFC chairman Stephen Hughes and women's captain Siwan Lillicrap are delighted to see rapid progress being made on and off the pitch.
Young referee Ben Breakspear is making rapid strides as a referee. In just over a year he has gone from officiating a college game to being a touchline official during last weekend's RBS 6 Nations clash between Wales and Ireland at Principality Stadium.
Grand Slams, Triple Crowns and British and Irish Lions tours - Sir Gareth Edwards did it all. But what are his favourite moments in what was an amazing career? WRU TV finds out - along with his favourite players of today in the third and final instalment of our series with the greatest rugby player ever.
JPR Williams, Gerald Davies and Mervyn Davies were among those in the Welsh ranks when Sir Gareth Edwards began his international career against France nearly 50 years ago, but who was the player who took the young scrum half under their wing?
Wales head coach Rob Howley and captain Alun Wyn Jones are expecting a physical battle against France on Saturday but both are hoping for another impact from the bench as the men in red chase a top-four world ranking.
It's nearly 50 years since the great Sir Gareth Edwards made his debut as a youngster for Wales against France in Stade Colombes. In the first of a series, WRU TV discovers he pocketed a 'special momento' from the game - something he still has today.