Welsh rugby was heralded in Paris on Friday as a major force for helping businesses in Wales punch above their weight around the world.
WRU President Dennis Gethin told business leaders and politicians from France and the UK that the game now plays a vital role in Welsh society.
He was speaking at a reception in the British Embassy in Paris hosted by the Ambassador Sir Peter Westmacott hours before the France v Wales international.
The reception was also attended by former Welsh rugby stars such as Jonathan Davies, Derwyn Jones and Gwyn Jones and the Welsh-born wife of the French Prime Minister, Penelope Fillon.
Dennis Gethin said: "I firmly believe that after 130 years of history of the WRU that at long last we are now looking not just at the rugby but at the role rugby plays in helping Welsh businesses punch above their weight around the world.
"This gathering tonight has proved a marvellous opportunity to show leading business people how much rugby means to our nation and to the world.
"Rugby is the fabric of our society and therefore the WRU will be looking to invest more in the grassroots of the game in the years ahead."
First Minister Rhodri Morgan said: "Tonight we can celebrate the link between Wales and France which is getting ever closer with the help of rugby. This meeting is a great occasion for celebrating that link and making it work."
Dodgy tattoos, carthorses, Avatar and soft chins are revealed by Wales Sevens players Tom Williams and Sam Cross as they profile the Wales Sevens squad taking part in Hong Kong this weekend in the latest round of the HSBC Sevens World Series.
The youngest member of the Wales Women's squad, Keira Bevan, is hoping to repay the faith shown in her when she starts her first Six Nations game against Italy tomorrow evening in the final round of the championship.
Sevens head coach Gareth Williams is a happy man after drafting in full internationals Rhodri Williams and Adam Warren for the next two rounds of the world series in Hong Kong and Japan, as WRU TV's Graeme Gillespie discovers.
Gemma Rowland has had a 'whirlwind' start to her international career with Wales. Despite losing to France, she is confident Wales Women can bounce back and claim a rare Triple Crown against Ireland on Sunday, as WRU TV's Graeme Gillespie discovers.