As the countdown clock before the 2009 British & Irish Lions ticked through the 100 days barrier (Thursday, 19 February), tour manager Gerald Davies and members of the Lions coaching team gave their views on the challenges ahead.
Davies talked of "the new peak" his players will have to reach on this summer's tour to South Africa.
"There is a sense of longing among the players in the four nations - a longing to represent the Lions. They are very immensely proud to be representing their own individual countries, but by going on a Lions tour you arrive at another peak - another challenge faces you," said Davies, a Lion in South Africa in 1968 and New Zealand in 1971.
"Each player knows at the back of their minds that there is another accolade and another honour awaiting them. You may be the best player in your own country, but when the Four Nations come together you have to prove yourself in a squad environment to be better than the others to get into the Test team.
"We will be playing every game as if we are playing the Springboks. It is a series from first of our 10 matches to the last.
"This is Lions year - you can't turn a corner without somebody talking about the tour. The whole population of South Africa are looking forward to the Lions coming.
"From all the things that have been said, the expectation in South Africa is high. They are aware that in 1974 and 1997 the Lions went there and won the series.
"Now they want to get their own back. My intention is for the players and management to have an enjoyable, combative and memorable period in South Africa this summer.
"The Lions has this romantic image about it - a caravan, a carnival of players going from one country to the next over a 12 year period. But to me the Lions are a good combative team that loves a challenge and competition - and represents what is best in rugby football."
The Lions kick-off their 10 match tour of South Africa against a High Veld XV at the Royal Bafokeng Sports Palace in Rustenburg at 3.00pm local time (2.00pm BST) on Saturday, 30 May.
Wales U20 face a tough group in the Junior World Championship with France, England and Japan lying in wait but Attack coach Jason Strange and back rower Tom Phillips are looking forward to the campaign ahead.
Angus O'Brien has quickly settled into the Wales Sevens squad after solid performances in Hong Kong and Japan. With two rounds remaining in Glasgow and Twickenham on the World Series, WRU TV's Graeme Gillespie chats to the rising star.
Wales winger Luke Morgan has established himself as one of the deadliest finishers on the Sevens World Series. WRU TV's Graeme Gillespie catches up with him on the eve of this weekend's round in Glasgow.
All roads lead to Cardiff on Sunday for the SSE SWALEC Finals Day at the Millennium Stadium. Cambrian Welfare tackle Ystradgynlais in the Bowl final, Ystrad Rhondda play Newcastle Emlyn in the Plate final while defending champions Pontypridd face Bridgend in the Cup final.
WRU Chief Executive Roger Lewis, Deputy Minister for Culture, Sport and Tourism Ken Skates and WRU Chairman Gareth Davies earlier this week launched a new competition in conjunction with the WRU unveiling its archive room.
Welsh players and management joined Deputy Minister for Sport Ken Skates at the Pierhead Building, Cardiff Bay earlier this week to reveal the Union's pioneering school-club hub initiative has been so successful the project will now almost double the scale of the original project.
The Scarlets, Newport Gwent Dragons, Cardiff Blues and the Ospreys look ahead to Judgement Day III which sees the Blues take on the Ospreys (2.30) and the Dragons tackle the Scarlets (4.45pm) at the Millennium Stadium tomorrow afternoon.
Ystradgynlais and Ynysddu played out a titanic struggle at Taffs Well in the SSE SWALEC Bowl semi-final. At the end of the game neither team could be separated after a 15-15 stalemate but Ystradgynlais go through on try count.
Blues strike first in JD III battle - Newport Gwent Dragons lock Andrew Coombs, WRU referee Dylan Llyr Jones and Cardiff Blues hooker Matthew Rees decide dressing room allocations for Judgement Day III