As the countdown clock before the 2009 British & Irish Lions ticked through the 100 days barrier (Thursday, 19 February), tour manager Gerald Davies and members of the Lions coaching team gave their views on the challenges ahead.
Davies talked of "the new peak" his players will have to reach on this summer's tour to South Africa.
"There is a sense of longing among the players in the four nations - a longing to represent the Lions. They are very immensely proud to be representing their own individual countries, but by going on a Lions tour you arrive at another peak - another challenge faces you," said Davies, a Lion in South Africa in 1968 and New Zealand in 1971.
"Each player knows at the back of their minds that there is another accolade and another honour awaiting them. You may be the best player in your own country, but when the Four Nations come together you have to prove yourself in a squad environment to be better than the others to get into the Test team.
"We will be playing every game as if we are playing the Springboks. It is a series from first of our 10 matches to the last.
"This is Lions year - you can't turn a corner without somebody talking about the tour. The whole population of South Africa are looking forward to the Lions coming.
"From all the things that have been said, the expectation in South Africa is high. They are aware that in 1974 and 1997 the Lions went there and won the series.
"Now they want to get their own back. My intention is for the players and management to have an enjoyable, combative and memorable period in South Africa this summer.
"The Lions has this romantic image about it - a caravan, a carnival of players going from one country to the next over a 12 year period. But to me the Lions are a good combative team that loves a challenge and competition - and represents what is best in rugby football."
The Lions kick-off their 10 match tour of South Africa against a High Veld XV at the Royal Bafokeng Sports Palace in Rustenburg at 3.00pm local time (2.00pm BST) on Saturday, 30 May.
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.