As the countdown clock before the 2009 British & Irish Lions ticked through the 100 days barrier (Thursday, 19 February), tour manager Gerald Davies and members of the Lions coaching team gave their views on the challenges ahead.
Davies talked of "the new peak" his players will have to reach on this summer's tour to South Africa.
"There is a sense of longing among the players in the four nations - a longing to represent the Lions. They are very immensely proud to be representing their own individual countries, but by going on a Lions tour you arrive at another peak - another challenge faces you," said Davies, a Lion in South Africa in 1968 and New Zealand in 1971.
"Each player knows at the back of their minds that there is another accolade and another honour awaiting them. You may be the best player in your own country, but when the Four Nations come together you have to prove yourself in a squad environment to be better than the others to get into the Test team.
"We will be playing every game as if we are playing the Springboks. It is a series from first of our 10 matches to the last.
"This is Lions year - you can't turn a corner without somebody talking about the tour. The whole population of South Africa are looking forward to the Lions coming.
"From all the things that have been said, the expectation in South Africa is high. They are aware that in 1974 and 1997 the Lions went there and won the series.
"Now they want to get their own back. My intention is for the players and management to have an enjoyable, combative and memorable period in South Africa this summer.
"The Lions has this romantic image about it - a caravan, a carnival of players going from one country to the next over a 12 year period. But to me the Lions are a good combative team that loves a challenge and competition - and represents what is best in rugby football."
The Lions kick-off their 10 match tour of South Africa against a High Veld XV at the Royal Bafokeng Sports Palace in Rustenburg at 3.00pm local time (2.00pm BST) on Saturday, 30 May.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event