Warren Gatland and Wales are seeking back-to-back Six Nations titles for the first time in 30 years when they kick-off their defence with a tough opening assignment in Scotland on Sunday.
And he knows that as defending champions, his side are the team to beat and that brings with it its own pressures. He said: "Everyone will want to beat us but you can't shy away from that. Our goals are to improve and get better in the coming seasons.
"People will expect and the Welsh public will be right to do so. We've put the pride back in the jersey but now it's all about putting in performances."
Last season, Gatland transformed Wales to his first four months in charge. Then the dragons became the only northern hemisphere outfit to take a southern hemisphere scalp with a stunning triumph over Australia in November.
But Gatland has warned his Six Nations rivals that the best is still yet to come from his men. "We over-achieved last year but we've also continued to develop as a team. Now we want to kick on in the Six Nations," he said.
"I told the players after the Autumn series that New Zealand, South Africa and Australia will always be world-class and difficult to beat.
"But between now and the next World Cup in 2011, there's not huge areas of improvement for them to do in their game. But for us, there's so much more to come."
Scotland: H Southwell, S Webster, B Cairns, G Morrison, S Lamont, P Godman, M Blair [capt], A Jacobsen, R Ford, G Cross, J White, C Hamilton, A Hogg, J Barclay, S TaylorReplacements: D Hall, A Dickinson, K Brown, S Gray, C Cusiter, C Paterson, T Evans Wales: L Byrne, L Halfpenny, T Shanklin, J Roberts, S Williams, S Jones, M Phillips, G Jenkins, M Rees, A Jones, I Gough, A Jones, R Jones, M Williams [capt], A Powell
Replacements: H Bennett, J Yapp, L Charteris, D Jones, D Peel, J Hook, A Bishop
Referee: Alain Rolland (Ireland
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.