Warren Gatland and Wales are seeking back-to-back Six Nations titles for the first time in 30 years when they kick-off their defence with a tough opening assignment in Scotland on Sunday.
And he knows that as defending champions, his side are the team to beat and that brings with it its own pressures. He said: "Everyone will want to beat us but you can't shy away from that. Our goals are to improve and get better in the coming seasons.
"People will expect and the Welsh public will be right to do so. We've put the pride back in the jersey but now it's all about putting in performances."
Last season, Gatland transformed Wales to his first four months in charge. Then the dragons became the only northern hemisphere outfit to take a southern hemisphere scalp with a stunning triumph over Australia in November.
But Gatland has warned his Six Nations rivals that the best is still yet to come from his men. "We over-achieved last year but we've also continued to develop as a team. Now we want to kick on in the Six Nations," he said.
"I told the players after the Autumn series that New Zealand, South Africa and Australia will always be world-class and difficult to beat.
"But between now and the next World Cup in 2011, there's not huge areas of improvement for them to do in their game. But for us, there's so much more to come."
Scotland: H Southwell, S Webster, B Cairns, G Morrison, S Lamont, P Godman, M Blair [capt], A Jacobsen, R Ford, G Cross, J White, C Hamilton, A Hogg, J Barclay, S TaylorReplacements: D Hall, A Dickinson, K Brown, S Gray, C Cusiter, C Paterson, T Evans Wales: L Byrne, L Halfpenny, T Shanklin, J Roberts, S Williams, S Jones, M Phillips, G Jenkins, M Rees, A Jones, I Gough, A Jones, R Jones, M Williams [capt], A Powell
Replacements: H Bennett, J Yapp, L Charteris, D Jones, D Peel, J Hook, A Bishop
Referee: Alain Rolland (Ireland
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event
GB7s women left their England base to train in Wales this week. Olympic Games hopeful Rachael Burford gives WRU TV's Graeme Gillespie her thoughts on Welsh teammate Jasmine Joyce - a 'one touch wonder'
The GB7s women's squad is currently training at Wales' Centre of Excellence where assistant coach Richie Pugh tells WRU TV's Graeme Gillespie some 'tough calls' will have to be made when it comes to finalising the 12 spots for Rio's Olympic Games.