Warren Gatland and Wales are seeking back-to-back Six Nations titles for the first time in 30 years when they kick-off their defence with a tough opening assignment in Scotland on Sunday.
And he knows that as defending champions, his side are the team to beat and that brings with it its own pressures. He said: "Everyone will want to beat us but you can't shy away from that. Our goals are to improve and get better in the coming seasons.
"People will expect and the Welsh public will be right to do so. We've put the pride back in the jersey but now it's all about putting in performances."
Last season, Gatland transformed Wales to his first four months in charge. Then the dragons became the only northern hemisphere outfit to take a southern hemisphere scalp with a stunning triumph over Australia in November.
But Gatland has warned his Six Nations rivals that the best is still yet to come from his men. "We over-achieved last year but we've also continued to develop as a team. Now we want to kick on in the Six Nations," he said.
"I told the players after the Autumn series that New Zealand, South Africa and Australia will always be world-class and difficult to beat.
"But between now and the next World Cup in 2011, there's not huge areas of improvement for them to do in their game. But for us, there's so much more to come."
Scotland: H Southwell, S Webster, B Cairns, G Morrison, S Lamont, P Godman, M Blair [capt], A Jacobsen, R Ford, G Cross, J White, C Hamilton, A Hogg, J Barclay, S TaylorReplacements: D Hall, A Dickinson, K Brown, S Gray, C Cusiter, C Paterson, T Evans Wales: L Byrne, L Halfpenny, T Shanklin, J Roberts, S Williams, S Jones, M Phillips, G Jenkins, M Rees, A Jones, I Gough, A Jones, R Jones, M Williams [capt], A Powell
Replacements: H Bennett, J Yapp, L Charteris, D Jones, D Peel, J Hook, A Bishop
Referee: Alain Rolland (Ireland
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.