A five-figure crowd will see the Scarlets entertain the Ospreys in rugby's big West Wales derby on Saturday (April 18).
And, with both regions aiming to bounce back from high-profile defeats, the hotly-contested Magners League fixture is expected to have extra edge.
It will be the first time the local rivals have met at Llanelli's stunning new £23m Parc y Scarlets where the ticket office today (Thursday) reported advance sales of 10,000.
Scarlets head coach Nigel Davies, planning to bounce back from an April 4 home defeat to Glasgow, said: "The past two weeks have been tough for our coaches and players. Coming off our performance here against Glasgow it couldn't have been anything but.
"That performance was unacceptable - we all know that - and, as a result, much time has been spent getting to the bottom of a number of issues. These have ranged from our coaching to individual player performance and to our team structures.
"We have had to be very honest with each other in order to move on from that defeat and some moments have been pretty bruising."
Having lost painfully themselves last weekend against Munster in the Heineken Cup, the Ospreys will also have been taking a close look at themselves this week.
Davies said: "Munster are a very good team and, in fairness to the Ospreys, the visitors to Thomond Park were very much still in the game going into the second half until a couple of key moments when things didn't go for them.
"On Saturday, our two teams will be desperate to give our supporters something to shout about and, if there's one game with which we can both redeem ourselves somewhat, it's this one."
Davies has named former Osprey Martin Roberts at scrum-half with fellow Wales international Stephen Jones partnering him at fly-half and taking the captain's role in place of injured skipper Simon Easterby (knee).
Other internationals in the home line-up include wing Mark Jones, hooker Matthew Rees, lock Vernon Cooper, flanker Dafydd James and No 8 David Lyons. Young talent on show includes full-back Rhys Priestland, centre Jon Davies and flanker Josh Turnbull.
Centre Rob Higgitt is named on the bench having recovered from an ankle injury that has kept him out since November 1.
v Ospreys, Magners League, Parc y Scarlets, Sat Apr 18, 5.30pm
15 Rhys Priestland, 14 Mark Jones, 13 Jon Davies, 12 Gavin Evans, 11 Daniel Evans, 10 Stephen Jones (c), 9 Martin Roberts, 1 Phil John, 2 Matthew Rees, 3 Deacon Manu, 4 Vernon Cooper, 5 Dominic Day, 6 Josh Turnbull, 7 Dafydd Jones, 8 David Lyons. Reps - 16 Iestyn Thomas, 17 Mahonri Schwalger, 18 Aaron Shingler, 19 Rob McCusker, 20 Gavin Cattle, 21 Lee Williams, 22 Rob Higgitt.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup
Wales Women may not have got the results they wanted recently on the field, but off it they have made massive strides in strength and conditioning - and that is in no small part due to S&C coach Sam Dodge.
Two weeks into the new pitch project at Millennium Stadium, Groundman Craig Campbell takes staff on a unique behind-the-scene tour of the works so far and National Squad Assistant Strength and Conditioning Coach John Ashby and Tour Guide Peter Owen describe what the revamp means for them.
Try-scorer Jenny Davies and fellow prop Megan York reveal to WRU TV's Graeme Gillespie their thoughts after Wales broke their drought in the Women's Rugby World Cup with a 35-3 win over South Africa in Paris.
Wales Women are expecting a tough battle against South Africa on Saturday as both teams seek their first pool win of the Rugby Women's World Cup. WRU TV's Graeme Gillespie talks to head coach Rhys Edwards and lock Jenny Hawkins.
Wales' Sam Warburton took a group of employees from Admiral on a behind the scenes tour of the Millennium Stadium and WRU TV tagged along to bring you a snippet of what it's like for the players on match day