A five-figure crowd will see the Scarlets entertain the Ospreys in rugby's big West Wales derby on Saturday (April 18).
And, with both regions aiming to bounce back from high-profile defeats, the hotly-contested Magners League fixture is expected to have extra edge.
It will be the first time the local rivals have met at Llanelli's stunning new £23m Parc y Scarlets where the ticket office today (Thursday) reported advance sales of 10,000.
Scarlets head coach Nigel Davies, planning to bounce back from an April 4 home defeat to Glasgow, said: "The past two weeks have been tough for our coaches and players. Coming off our performance here against Glasgow it couldn't have been anything but.
"That performance was unacceptable - we all know that - and, as a result, much time has been spent getting to the bottom of a number of issues. These have ranged from our coaching to individual player performance and to our team structures.
"We have had to be very honest with each other in order to move on from that defeat and some moments have been pretty bruising."
Having lost painfully themselves last weekend against Munster in the Heineken Cup, the Ospreys will also have been taking a close look at themselves this week.
Davies said: "Munster are a very good team and, in fairness to the Ospreys, the visitors to Thomond Park were very much still in the game going into the second half until a couple of key moments when things didn't go for them.
"On Saturday, our two teams will be desperate to give our supporters something to shout about and, if there's one game with which we can both redeem ourselves somewhat, it's this one."
Davies has named former Osprey Martin Roberts at scrum-half with fellow Wales international Stephen Jones partnering him at fly-half and taking the captain's role in place of injured skipper Simon Easterby (knee).
Other internationals in the home line-up include wing Mark Jones, hooker Matthew Rees, lock Vernon Cooper, flanker Dafydd James and No 8 David Lyons. Young talent on show includes full-back Rhys Priestland, centre Jon Davies and flanker Josh Turnbull.
Centre Rob Higgitt is named on the bench having recovered from an ankle injury that has kept him out since November 1.
v Ospreys, Magners League, Parc y Scarlets, Sat Apr 18, 5.30pm
15 Rhys Priestland, 14 Mark Jones, 13 Jon Davies, 12 Gavin Evans, 11 Daniel Evans, 10 Stephen Jones (c), 9 Martin Roberts, 1 Phil John, 2 Matthew Rees, 3 Deacon Manu, 4 Vernon Cooper, 5 Dominic Day, 6 Josh Turnbull, 7 Dafydd Jones, 8 David Lyons. Reps - 16 Iestyn Thomas, 17 Mahonri Schwalger, 18 Aaron Shingler, 19 Rob McCusker, 20 Gavin Cattle, 21 Lee Williams, 22 Rob Higgitt.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event