The Welsh victory in Dubai helped to boost the TV ratings
Lee Beach's Wales World Cup winning sevens side helped the 2009 IRB RWC Sevens shatter all previous tournament broadcast records.
The historic tournament in Dubai, which was the first to incorporate a 16-team women's event running alongside the men's competition, was broadcast to 760 million people in 141 countries through 29 international broadcasters in 19 languages.
The figures, released by the IRB's broadcast managers ProActive Television, show that total coverage of the world's premier men's and women's Sevens tournament has increased exponentially with 827 hours screened over the three days of competition.
This was up 141 percent on the figure for the 2005 event in Hong Kong, which was the most-watched Rugby event of the year. Live coverage also increased from 222 hours in 2005 to 379 hours.
"The RWC Sevens in Dubai was a resounding success. Its winning formula of exciting, explosive action, competitive matches, world class men's and women's players and plenty of spectacular tries was a major hit with broadcasters the world over and has proven highly successful in reaching out to new audiences," said IRB President Bernard Lapasset.
"The figures clearly show that while Sevens continues to grow in traditional markets such as Europe and Oceania, there has been significant growth across emerging markets such as North and South America, Asia and Africa where live coverage of the tournament was more than double that of 2005 levels."
"Today's announcement is another positive step for us and highlights a global enthusiasm for Rugby Sevens at a time when the Game is reaching out for Olympic Games inclusion and illustrating to the Olympic Family its remarkable following around the world," added Lapasset.
The previous television broadcast record was set at the 2005 tournament in Hong Kong where a truly memorable event was broadcast to 300 million homes worldwide, in 125 countries through 20 international broadcasters.
Wales beat Argentina in the final in Dubai - having lost to the Pumas in their Pool earlier in the tournament. After that, though, beach's side beat New Zealand and Samoa on their way to capturing Welsh rugby's first world crown.
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.