The Welsh victory in Dubai helped to boost the TV ratings
Lee Beach's Wales World Cup winning sevens side helped the 2009 IRB RWC Sevens shatter all previous tournament broadcast records.
The historic tournament in Dubai, which was the first to incorporate a 16-team women's event running alongside the men's competition, was broadcast to 760 million people in 141 countries through 29 international broadcasters in 19 languages.
The figures, released by the IRB's broadcast managers ProActive Television, show that total coverage of the world's premier men's and women's Sevens tournament has increased exponentially with 827 hours screened over the three days of competition.
This was up 141 percent on the figure for the 2005 event in Hong Kong, which was the most-watched Rugby event of the year. Live coverage also increased from 222 hours in 2005 to 379 hours.
"The RWC Sevens in Dubai was a resounding success. Its winning formula of exciting, explosive action, competitive matches, world class men's and women's players and plenty of spectacular tries was a major hit with broadcasters the world over and has proven highly successful in reaching out to new audiences," said IRB President Bernard Lapasset.
"The figures clearly show that while Sevens continues to grow in traditional markets such as Europe and Oceania, there has been significant growth across emerging markets such as North and South America, Asia and Africa where live coverage of the tournament was more than double that of 2005 levels."
"Today's announcement is another positive step for us and highlights a global enthusiasm for Rugby Sevens at a time when the Game is reaching out for Olympic Games inclusion and illustrating to the Olympic Family its remarkable following around the world," added Lapasset.
The previous television broadcast record was set at the 2005 tournament in Hong Kong where a truly memorable event was broadcast to 300 million homes worldwide, in 125 countries through 20 international broadcasters.
Wales beat Argentina in the final in Dubai - having lost to the Pumas in their Pool earlier in the tournament. After that, though, beach's side beat New Zealand and Samoa on their way to capturing Welsh rugby's first world crown.
Angus O'Brien has quickly settled into the Wales Sevens squad after solid performances in Hong Kong and Japan. With two rounds remaining in Glasgow and Twickenham on the World Series, WRU TV's Graeme Gillespie chats to the rising star.
Wales winger Luke Morgan has established himself as one of the deadliest finishers on the Sevens World Series. WRU TV's Graeme Gillespie catches up with him on the eve of this weekend's round in Glasgow.
All roads lead to Cardiff on Sunday for the SSE SWALEC Finals Day at the Millennium Stadium. Cambrian Welfare tackle Ystradgynlais in the Bowl final, Ystrad Rhondda play Newcastle Emlyn in the Plate final while defending champions Pontypridd face Bridgend in the Cup final.
WRU Chief Executive Roger Lewis, Deputy Minister for Culture, Sport and Tourism Ken Skates and WRU Chairman Gareth Davies earlier this week launched a new competition in conjunction with the WRU unveiling its archive room.
Welsh players and management joined Deputy Minister for Sport Ken Skates at the Pierhead Building, Cardiff Bay earlier this week to reveal the Union's pioneering school-club hub initiative has been so successful the project will now almost double the scale of the original project.
The Scarlets, Newport Gwent Dragons, Cardiff Blues and the Ospreys look ahead to Judgement Day III which sees the Blues take on the Ospreys (2.30) and the Dragons tackle the Scarlets (4.45pm) at the Millennium Stadium tomorrow afternoon.
Ystradgynlais and Ynysddu played out a titanic struggle at Taffs Well in the SSE SWALEC Bowl semi-final. At the end of the game neither team could be separated after a 15-15 stalemate but Ystradgynlais go through on try count.
Blues strike first in JD III battle - Newport Gwent Dragons lock Andrew Coombs, WRU referee Dylan Llyr Jones and Cardiff Blues hooker Matthew Rees decide dressing room allocations for Judgement Day III
Wales Under 18 captain Calum Haggett has received a conditional offer to read Biomedical Science at St Anne's College, Oxford. WRU chairman Gareth Davies went to meet Calum and Coleg y Cymoedd Principal Judith Evans to wish him luck in his exams and pass on some of his personal experience.