Neil Jenkins says each player in the Wales squad to face Canada at York University Stadium tomorrow will have a specific agenda to impress - albeit for variety of reasons.
Jenkins knows he has one or two senior players in the side who could be in contention for a Lions call-up before the summer is out, but he also believes the younger contingent of the team to face the Canucks will be playing with an edge.
"The senior guys in the squad will want to show what they have to offer, to show their class and wear the jersey with pride," said Jenkins.
"They'll know the Lions selectors will have an eye on Wales at the weekend and with a chance of injuries on the tour there are one or two boys who would be in the box seat for a call up.
"Then we have some younger guys who will be immensely proud to be pulling the shirt on again and will be looking to show what they can do and ensure they can stay in this environment.
"This is a big tour for the whole squad and the players will be looking to be right on their game tomorrow for different reasons."
And Jenkins has personal reasons of his own for ensuring his side are in perfect nick ahead of this first match of the two-Test tour, after taking on the extra responsibility of attack alongside kicking in his new guise as assistant coach.
"Personally this is a big tour for me as well with a new role as an assistant coach and looking after the backs, it's a bit different from my kicking role that I'm used to," added Jenkins.
" The kicking is just important to us as well as the attack, but it's an expanded role for me which I'm very much enjoying.
"We are all right where we want to be at the moment, enjoying the moment and very much looking forward to the game tomorrow.
"Canada will be tough opposition. No one will be analysing them as much as we are and we know they are a tough physical outfit who could well have turned Ireland over last weekend if things had gone differently.
"They gave us a tough Test at the Millennium Stadium last time out too and they will be targeting us as a game they'll think they can win. We need to put all our hard work into practice if we are to achieve the result we want."
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.