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His brief as the WRU's first ever National Academy Manager will be to accelerate the performance and maximise the potential of the most talented individuals within Welsh rugby.
Young players, coaches and referees selected to the National Academy will receive world's best practice advice and support that will accelerate performance and fulfil potential.
As National Academy Manager, it will be the responsibility of Phil Davies and his team to liaise with the coaching and management staff both within the WRU and throughout the game in Wales, in order to provide bespoke training and development programmes.
Reporting to the WRU Head of Rugby, Performance and Development, Joe Lydon, and liaising closely with Wales Head Coach Warren Gatland, this new initiative will focus on all aspects required to produce a sustained winning Wales.
The National Academy will be based at the new state-of-the-art WRU National Centre of Excellence in the Vale Resort in the Vale of Glamorgan.
The National Academy will include selected individuals from the range of age grade teams who will continue to progress through their Regional academies, Principality Premiership and Regional teams in Wales.
The WRU Head of Rugby, Performance and Development, Joe Lydon, said: "This is a crucial and carefully planned step in the rugby development pathway, and will be a significant benefit to the individuals and their respective teams."
"It is all about ensuring that nothing is left to chance and we deliver the right support, in the right way to the right people when they need it most.
"Our academies, Regional teams, Principality Premiership clubs and the community clubs are all doing fantastic work and the National Academy will assist and support this process.
"Selected from an extremely talented pool of candidates, I believe Phil Davies has the experience, talent and passion to turn the National Academy concept into reality, making the WRU National Academy a vital cog within the WRU elite development pathway."
Phil Davies added: "I am delighted to have been offered this chance to play such a pivotal role in the development of young talent.
"We already have a robust development pathway here in Wales but a National Academy will ensure all the parts of the national succession plan are working effectively and efficiently towards the same goal.
"The philosophy of the National Academy concept will be player and coach centred, development driven and competition supported.
"I can't wait to get started and I know that the successes we achieve will be measured at the highest level on the field of play."
WRU Group Chief Executive, Roger Lewis, said: "I am delighted to be able to announce the formation of a new National Academy which will become a cornerstone of our development pathway system.
"We are creating a finishing school for our most talented young sportsmen and women which will help deliver a winning Wales for generations to come.
"We know we exist and must compete in a modern, professional environment where nothing can be left to chance and this initiative proves that the WRU understands and welcomes the challenges.
"Phil is an outstanding coach and manager with a proven track record of developing young players from academy systems into the professional game. He fully understands the scale of the task ahead of him but he has the ability and determination to relish that challenge."
Phil Davies won 46 caps for Wales and went on to take Leeds Tykes from English Division 4 to the Premiership, achieving Powergen Cup success in 2005 and later taking the Scarlets to their first Heineken Cup semi-final in eight years. This season, after joining Cardiff in December, he led the capital club to the Principality Premiership title, with 15 wins from 17 games in charge and today (Thursday) he leaves for the IRB Junior World Championship in Japan as Head Coach of the current Wales Under 20 squad, a role he will continue with.
Full details of the appointment are contained in the WRU five year strategy which was today (THURSDAY 28 MAY) unveiled to the full Board of the Welsh Rugby Union.