The Scarlets have appointed Rupert Moon as the region's new Commercial Director.
During the past seven years, Moon has successfully headed up and driven major commercial strategies for the WRU and Millennium stadium and most recently as UK Marketing Director for Wales' largest insurance brokers, the £60m turnover Protectagroup. His experience also spans the delivery of major public events, he is a highly respected TV and radio presenter, public speaker and business consultant to a number of private and public sector businesses.
As Head of Group Commercial and Business Development for the WRU and Millennium Stadium, Moon was part of the senior management team that moved the WRU into its record profit er, and part of the team who staged the Tsunami Relief Concert at the Millennium stadium in January 2005. Organised in just three weeks, a crowd of 61,000 raised £1.25m for the disaster fund.
Moon, who lives in Drefach Llanelli, joins from Protectagroup, where he has been for the past 18 months overseeing a rebranding exercise, business relocation and a number of acquisitions. In a highly competitive marketplace the company recently tripled its turnover from £20m to £60m.
Moon starts at the region on 1st June 2009 and will oversee the Scarlets' commercial activities focusing on driving revenue and directing sales and marketing activities which will include overseeing; sponsorship, season ticket sales, merchandising, retail, the new CRM system (customer relationship management), stadium events, membership and hospitality, match day experience and community activities.
Moon has been connected with the region for more than 20 years, first as a player, then as former player life member of the Llanelli Association and as an avid supporter and patron of the rugby region. A highly popular, dedicated Scarlet, Rupert Moon will be seen by many as the positive 'people's choice' at a time when the region seeks to build wider support within the rugby community across the region.
The new role at the Scarlets will allow Moon to combine his unrivalled knowledge and passion for the Scarlets region with strong commercial skills gained at the top level.
On his appointment, Moon said: "This is a dream job for me and I am very grateful to Protectagroup who have released me early so I can take up this great and challenging opportunity with the Scarlets immediately.
"I have long since committed myself to the Scarlets in heart and soul and this is a chance for me to pin my colours to the mast in one of the best ways possible - that is, to work for the region I believe in and help lead the business forward successfully.
"There is plenty to do but equally plenty to work with. We have a fantastic stadium, strong and loyal support, a team which is investing for the future and lining up Wales' future stars, a heritage which is the envy of all and a strong commercial and operations team within the Scarlets that is committed to success.
"This region and its supporters are unique in rugby, there is a passion and loyalty to Scarlets rugby which cannot be paralleled anywhere and the future is about connecting fully with that support, listening to our community and exciting our partners and supporters on and off the pitch.
"There is plenty to look forward to in the future as we seek to engage further with our supporters and reap the commercial benefits that the fantastic Parc y Scarlets can offer. We have some exciting new initiatives in the pipeline for our supporters and the rugby region as a whole and I am anxious to get started."
Interim Chief Executive, Ian Kirby said: "This is a highly influential and important role within the region and the Scarlets directors felt that Rupert would bring fresh new impetus into our commercial activities from his recent high level business roles with Protectagroup and before that for the WRU and Millennium stadium.
"He knows this region very well, understands what is means to be a Scarlet both as a player and as a supporter and understands the nature of our rugby business and community.
"He will translate this knowledge into a new campaign of commercial activities that will enhance our off field performance as we build a viable and modern rugby business that stays true to its values and competes and operates successfully."
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.