WRU Chairman David Pickering is eagerly awaiting this year's RBS 6 Nations championship.
Six Nations Council chairman David Pickering has hailed the tournament as the most eagerly awaited event in the rugby calendar.
He predicted that this year's competition will boast an added dimension as players compete for places in the British and Irish Lions tour of South Africa in the summer.
David Pickering, who is also chairman of the Welsh Rugby Union, was speaking at the London media launch of the tournament which was attended by captains and coaches of all the competing Nations.
He said:"The sheer excitement of the tournament and the unpredictability of the results of the game have justifiably made the RBS 6 Nations the most eagerly awaited event in the calendar of rugby.
"Perhaps this year for many British players there is the extra opportunity to stake a claim to join Ian McGeechan and Gerald Davies on the Lions tour at the end of the campaign."
He told journalists gathered for the launch at London's Hurlingham Club that the tournament had developed and grown over the past decade.
He explained:"We have, over the last ten years, in a progressive way, developed through the introduction of staggered kick-off times, Sunday games, Super Saturday and this year we will see the introduction of Friday night internationals when Wales take on France in Paris.
"We are confident that when we review this experiment it will again prove to strengthen the appeal of the tournament."
He said TV audiences had grown from an average peak viewing figure of 3.9 million per game in 2003 to six million in 2008 on the BBC alone.
He announced the renewal of TV contracts with the BBC in the UK and with France Television in France. Figures released by the RBS Six Nations Council show that the combined economic impact of the tournament is £393,4 million. The championship annually sustains 2,720 full time and 22,000 part time jobs.
More than 4,500 local rugby clubs, comprised of nearly one million members, have access to the funds provided by the RBS sponsorship through their respective national rugby unions including the WRU.
Whenever Bedlinog tackle Penallta a massive fixure is guaranteed but this Sunday there will be even more emphasis placed on the two rivals when they contest the SSE Swalec Plate final at Principality Stadium.
Ahead of their SSE SWALEC Bowl Final clash with Taffs Well at Principality Stadium on Sunday, Burry Port share their #FABXV nomination with WRUTV in the search for Welsh rugby's greatest volunteers. Everyone can get involved by sending nominations via twitter to @WRU_Community using the hashtag #FABXV
Cardiff Blues prop Gethin Jenkins and Ospreys centre Ben John look ahead to the first game at Principality Stadium in Saturday's double header which is promising to be a special occasion for all Welsh fans.
Carmarthen Quins Director of Rugby Ian Jones and committee member Jeff Thomas along with Llandovery chairman Handel Davies look ahead to Sunday's SSE SWALEC Cup showdown where both teams are out to prove 'West is best'
SWALEC ambassador Shane WIlliams is looking forward to Sunday's Finals Day where the Cup, Bowl and Plate offers a great opportunity for players and teams to experience the magic of playing at Principality Stadium
Carmarthen Quins coach Richard Kelly believes it is an exciting time to be part of the Scarlets region as his side take on local rivals Llandovery in the SSE Swalec Cup final on Sunday, as WRU TV's Graeme Gillespie discovers
Scarlets long serving prop Phil John talks to WRU TV's Graeme Gillespie about Judgement Day IV and SSE Swalec Cup finals day. The last time Llandovery were in the cup final in 2007, the Drovers claimed the spoils with Phil playing a major role in the engine room.
Meet Aberdare coach Luke Thomas whose #FABXV nomination goes to super volunteer Daz with a whopping 10 things he does for the club each week, all except the ironing! You can also join in the search for Welsh rugby's greatest volunteers, by sending your nomination via twitter to @WRU_Community using the hashtag #FABXV
SSE Swalec Cup kings Pontypridd travelled to Swansea, fully expecting a return to their second home but Llandovery had other ideas as they also sought victory in the semi-final to earn the right to play the final at Principality Stadium