WRU Chairman David Pickering is eagerly awaiting this year's RBS 6 Nations championship.
Six Nations Council chairman David Pickering has hailed the tournament as the most eagerly awaited event in the rugby calendar.
He predicted that this year's competition will boast an added dimension as players compete for places in the British and Irish Lions tour of South Africa in the summer.
David Pickering, who is also chairman of the Welsh Rugby Union, was speaking at the London media launch of the tournament which was attended by captains and coaches of all the competing Nations.
He said:"The sheer excitement of the tournament and the unpredictability of the results of the game have justifiably made the RBS 6 Nations the most eagerly awaited event in the calendar of rugby.
"Perhaps this year for many British players there is the extra opportunity to stake a claim to join Ian McGeechan and Gerald Davies on the Lions tour at the end of the campaign."
He told journalists gathered for the launch at London's Hurlingham Club that the tournament had developed and grown over the past decade.
He explained:"We have, over the last ten years, in a progressive way, developed through the introduction of staggered kick-off times, Sunday games, Super Saturday and this year we will see the introduction of Friday night internationals when Wales take on France in Paris.
"We are confident that when we review this experiment it will again prove to strengthen the appeal of the tournament."
He said TV audiences had grown from an average peak viewing figure of 3.9 million per game in 2003 to six million in 2008 on the BBC alone.
He announced the renewal of TV contracts with the BBC in the UK and with France Television in France. Figures released by the RBS Six Nations Council show that the combined economic impact of the tournament is £393,4 million. The championship annually sustains 2,720 full time and 22,000 part time jobs.
More than 4,500 local rugby clubs, comprised of nearly one million members, have access to the funds provided by the RBS sponsorship through their respective national rugby unions including the WRU.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.