WRU Chairman David Pickering is eagerly awaiting this year's RBS 6 Nations championship.
Six Nations Council chairman David Pickering has hailed the tournament as the most eagerly awaited event in the rugby calendar.
He predicted that this year's competition will boast an added dimension as players compete for places in the British and Irish Lions tour of South Africa in the summer.
David Pickering, who is also chairman of the Welsh Rugby Union, was speaking at the London media launch of the tournament which was attended by captains and coaches of all the competing Nations.
He said:"The sheer excitement of the tournament and the unpredictability of the results of the game have justifiably made the RBS 6 Nations the most eagerly awaited event in the calendar of rugby.
"Perhaps this year for many British players there is the extra opportunity to stake a claim to join Ian McGeechan and Gerald Davies on the Lions tour at the end of the campaign."
He told journalists gathered for the launch at London's Hurlingham Club that the tournament had developed and grown over the past decade.
He explained:"We have, over the last ten years, in a progressive way, developed through the introduction of staggered kick-off times, Sunday games, Super Saturday and this year we will see the introduction of Friday night internationals when Wales take on France in Paris.
"We are confident that when we review this experiment it will again prove to strengthen the appeal of the tournament."
He said TV audiences had grown from an average peak viewing figure of 3.9 million per game in 2003 to six million in 2008 on the BBC alone.
He announced the renewal of TV contracts with the BBC in the UK and with France Television in France. Figures released by the RBS Six Nations Council show that the combined economic impact of the tournament is £393,4 million. The championship annually sustains 2,720 full time and 22,000 part time jobs.
More than 4,500 local rugby clubs, comprised of nearly one million members, have access to the funds provided by the RBS sponsorship through their respective national rugby unions including the WRU.
As the countdown continues for RWC2015, Tournament Chief Executive Debbie Jevans visited the Millennium Stadium to discuss preparations for the eight matches and reveal the positive news that 100,000 tickets for games at the home of Welsh rugby have sold in the last seven days.
Jason Harries is targeting a first win on the World Series circuit this season with Wales. The series returns to action this weekend in Dubai where Harries is part of a team hoping to build from its efforts in round one in October.
Wales skipper Jevon Groves says his side have addressed a few points from Gold Coast and aim to 'hit the ground running' in the next two rounds of the World Series, kicking off with this weekend in Dubai before heading off to South Africa next week.
Wales Sevens manager Steff Thomas is hopeful his side can build from a quarter-final spot in the opening round of the World Series in Australia when his side take part in the forthcoming double header in Dubai and South Africa.