The Welsh regions played in front of huge crowds over the fetive period.
The festive period saw an unprecedented number of fans pass through the turnstiles for the two rounds of Magners League games played over the Christmas and New Year holiday.
Just under 130,000 people turned out to support their favourite teams which led to six out of the ten Magners League festive fixtures being sold out, and saw the highest ever attendance for a Magners League game in Scotland, when 12,534 descended on Murrayfield to watch the inter-city derby between Edinburgh and Glasgow Warriors, with the return fixture also attracting a record crowd.
Director of Celtic Rugby David Jordan said: "the improvement in Magners League attendances is spread across the board with every Celtic Union seeing an increase in their like for like average gates.
"We are now at the halfway point in the season and have seen crowds increase substantially; 289,732 fans had come through the gates by the mid point last year compared to 385,399 this season, which represents a 33% increase in overall attendances.
"The growth in our attendances can be attributed to a number of notable factors: the opening of new improved grounds with increased capacities - Thomond Park Stadium alone can hold 25,000 fans; the innovative marketing that the Scottish teams have undertaken seeing attendances increase by over 50%; Leinster, already the Magners League's Best Supported Team, continuing to attract an ever growing support with their average gate increasing by 11.5% and the continuing success of the Welsh Regions enjoying capacity sell outs over the holidays raising the average Welsh gates by 8.1%.
"Congratulations must go the backroom and commercial staff as well as the players for producing the exciting brand of rugby that fans want to come and see, and thanks of course our loyal fans for their continuing support.
"With the situation in the Magners League tight at the top of the table, only seven points separating the top seven teams and Ospreys due to play Munster in the next round then it can only get closer, which will hopefully lead into a very exciting finish that should ensure our attendance gains will continue through to the end of the season."
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
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Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.