The Welsh regions played in front of huge crowds over the fetive period.
The festive period saw an unprecedented number of fans pass through the turnstiles for the two rounds of Magners League games played over the Christmas and New Year holiday.
Just under 130,000 people turned out to support their favourite teams which led to six out of the ten Magners League festive fixtures being sold out, and saw the highest ever attendance for a Magners League game in Scotland, when 12,534 descended on Murrayfield to watch the inter-city derby between Edinburgh and Glasgow Warriors, with the return fixture also attracting a record crowd.
Director of Celtic Rugby David Jordan said: "the improvement in Magners League attendances is spread across the board with every Celtic Union seeing an increase in their like for like average gates.
"We are now at the halfway point in the season and have seen crowds increase substantially; 289,732 fans had come through the gates by the mid point last year compared to 385,399 this season, which represents a 33% increase in overall attendances.
"The growth in our attendances can be attributed to a number of notable factors: the opening of new improved grounds with increased capacities - Thomond Park Stadium alone can hold 25,000 fans; the innovative marketing that the Scottish teams have undertaken seeing attendances increase by over 50%; Leinster, already the Magners League's Best Supported Team, continuing to attract an ever growing support with their average gate increasing by 11.5% and the continuing success of the Welsh Regions enjoying capacity sell outs over the holidays raising the average Welsh gates by 8.1%.
"Congratulations must go the backroom and commercial staff as well as the players for producing the exciting brand of rugby that fans want to come and see, and thanks of course our loyal fans for their continuing support.
"With the situation in the Magners League tight at the top of the table, only seven points separating the top seven teams and Ospreys due to play Munster in the next round then it can only get closer, which will hopefully lead into a very exciting finish that should ensure our attendance gains will continue through to the end of the season."
Beating Merthyr has boosted Carmarthen Quins hopes of reaching a top eight spot in the Principality Premiership. Quins captain Haydn Pugh is delighted with his team's progress and is determined that everyone from the Under 6s through to the senior team, enjoys the ride.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.
WRU TV: Hear from inside the Wales camp as Neil Jenkins discusses this weekend's clash with South Africa and how the squad are looking to put in a strong performance to round of the 2016 Under Armour Series