The Welsh regions played in front of huge crowds over the fetive period.
The festive period saw an unprecedented number of fans pass through the turnstiles for the two rounds of Magners League games played over the Christmas and New Year holiday.
Just under 130,000 people turned out to support their favourite teams which led to six out of the ten Magners League festive fixtures being sold out, and saw the highest ever attendance for a Magners League game in Scotland, when 12,534 descended on Murrayfield to watch the inter-city derby between Edinburgh and Glasgow Warriors, with the return fixture also attracting a record crowd.
Director of Celtic Rugby David Jordan said: "the improvement in Magners League attendances is spread across the board with every Celtic Union seeing an increase in their like for like average gates.
"We are now at the halfway point in the season and have seen crowds increase substantially; 289,732 fans had come through the gates by the mid point last year compared to 385,399 this season, which represents a 33% increase in overall attendances.
"The growth in our attendances can be attributed to a number of notable factors: the opening of new improved grounds with increased capacities - Thomond Park Stadium alone can hold 25,000 fans; the innovative marketing that the Scottish teams have undertaken seeing attendances increase by over 50%; Leinster, already the Magners League's Best Supported Team, continuing to attract an ever growing support with their average gate increasing by 11.5% and the continuing success of the Welsh Regions enjoying capacity sell outs over the holidays raising the average Welsh gates by 8.1%.
"Congratulations must go the backroom and commercial staff as well as the players for producing the exciting brand of rugby that fans want to come and see, and thanks of course our loyal fans for their continuing support.
"With the situation in the Magners League tight at the top of the table, only seven points separating the top seven teams and Ospreys due to play Munster in the next round then it can only get closer, which will hopefully lead into a very exciting finish that should ensure our attendance gains will continue through to the end of the season."
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event