Martyn Williams, Jamie Roberts, Alun Wyn Jones, Jonathan Davies, Ryan Jones and Tom James in their Eden Park attire.
Wales rugby stars, including captain Ryan Jones and centre of attention Jonathan Davies, took time out of their busy schedules to attend a fashion photo-shoot at the Millennium Stadium for WRU official formalwear supplier Eden Park.
Eden Park unveiled their new autumn Winter collection for 2009 to Ryan Jones, Jonathan Davies, Martyn Williams, Jamie Roberts, Tom James and Alun Wyn Jones under flashing lights on the brand new national stadium pitch.
Former Welsh international John Bryant, who opened a new Cardiff Eden Park Store in April on the first floor at the Capitol Centre, was on hand to supply the clothes
"All our team suits are supplied by Eden Park and it really is top quality gear. Some of the clothes on show today would go well in my wardrobe and I have picked out a rugby top which John has kindly let me have," said Scarlets centre Davies, who makes his first Millennium Stadium start this Saturday in the Invesco Perpetual Series clash with Argentina.
"The squad had a rest day today, so we were available to take an hour or so out to help out Eden Park. But we are straight back into training tomorrow to continue preparation for the Pumas."
Eden Park, the Paris-based, rugby inspired fashion brand, were photographing the players modeling the brand's latest collection of stylish men's suits, shirts, jackets, rugby shirts and V-neck jumpers.for a PR and advertising campaign to run in Wales ahead of the 2010 RBS 6 Nations.
"The new range of gear is in our shop now. We opened in the Capitol Centre in April and things really have been going well for us," added Bryant, the former Pontypridd and Celtic Warriors centre, who was capped by Wales against Romania in 2003.
"The Wales players have all been really helpful and Jamie Roberts, who is the official Cardiff Eden Park ambassador, certainly wears the range well."
Eden Park was founded by French international rugby player Franck Mesnel in Paris in the 1980s and is now distributed to retailers world-wide.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.
WRU TV: Hear from inside the Wales camp as Neil Jenkins discusses this weekend's clash with South Africa and how the squad are looking to put in a strong performance to round of the 2016 Under Armour Series