Martyn Williams, Jamie Roberts, Alun Wyn Jones, Jonathan Davies, Ryan Jones and Tom James in their Eden Park attire.
Wales rugby stars, including captain Ryan Jones and centre of attention Jonathan Davies, took time out of their busy schedules to attend a fashion photo-shoot at the Millennium Stadium for WRU official formalwear supplier Eden Park.
Eden Park unveiled their new autumn Winter collection for 2009 to Ryan Jones, Jonathan Davies, Martyn Williams, Jamie Roberts, Tom James and Alun Wyn Jones under flashing lights on the brand new national stadium pitch.
Former Welsh international John Bryant, who opened a new Cardiff Eden Park Store in April on the first floor at the Capitol Centre, was on hand to supply the clothes
"All our team suits are supplied by Eden Park and it really is top quality gear. Some of the clothes on show today would go well in my wardrobe and I have picked out a rugby top which John has kindly let me have," said Scarlets centre Davies, who makes his first Millennium Stadium start this Saturday in the Invesco Perpetual Series clash with Argentina.
"The squad had a rest day today, so we were available to take an hour or so out to help out Eden Park. But we are straight back into training tomorrow to continue preparation for the Pumas."
Eden Park, the Paris-based, rugby inspired fashion brand, were photographing the players modeling the brand's latest collection of stylish men's suits, shirts, jackets, rugby shirts and V-neck jumpers.for a PR and advertising campaign to run in Wales ahead of the 2010 RBS 6 Nations.
"The new range of gear is in our shop now. We opened in the Capitol Centre in April and things really have been going well for us," added Bryant, the former Pontypridd and Celtic Warriors centre, who was capped by Wales against Romania in 2003.
"The Wales players have all been really helpful and Jamie Roberts, who is the official Cardiff Eden Park ambassador, certainly wears the range well."
Eden Park was founded by French international rugby player Franck Mesnel in Paris in the 1980s and is now distributed to retailers world-wide.
The Webb Ellis Cup visited Lampeter on Monday to recognise the fact that the town is celebrating a major milestone as it is believed the first ever game of rugby played in Wales, was in fact played in Lampeter 150 years ago.
Cardiff Blues U18 Girls will go into Sunday's Gemau Cymru with an extra spring in their step after Welsh internationals Elinor Snowsill and Philippa Tuttiett offered some last minute tips at a training session earlier this week.
Rob Howley and Josh Lewsey addressed more than 250 community club coaches and referees at the first WRU National Community Conference on the weekend. The volunteers benefitted from coaching masterclasses and workshops in a bid to connect all levels of the rugby pathway in Wales.
UEFA has today confirmed the Football Association of Wales (FAW) has been successful in its bid for the Millennium Stadium to host the 2017 UEFA Champions League Final on Saturday 3rd June, 2017 (kick-off: 19.45hrs GMT).