Martyn Williams, Jamie Roberts, Alun Wyn Jones, Jonathan Davies, Ryan Jones and Tom James in their Eden Park attire.
Wales rugby stars, including captain Ryan Jones and centre of attention Jonathan Davies, took time out of their busy schedules to attend a fashion photo-shoot at the Millennium Stadium for WRU official formalwear supplier Eden Park.
Eden Park unveiled their new autumn Winter collection for 2009 to Ryan Jones, Jonathan Davies, Martyn Williams, Jamie Roberts, Tom James and Alun Wyn Jones under flashing lights on the brand new national stadium pitch.
Former Welsh international John Bryant, who opened a new Cardiff Eden Park Store in April on the first floor at the Capitol Centre, was on hand to supply the clothes
"All our team suits are supplied by Eden Park and it really is top quality gear. Some of the clothes on show today would go well in my wardrobe and I have picked out a rugby top which John has kindly let me have," said Scarlets centre Davies, who makes his first Millennium Stadium start this Saturday in the Invesco Perpetual Series clash with Argentina.
"The squad had a rest day today, so we were available to take an hour or so out to help out Eden Park. But we are straight back into training tomorrow to continue preparation for the Pumas."
Eden Park, the Paris-based, rugby inspired fashion brand, were photographing the players modeling the brand's latest collection of stylish men's suits, shirts, jackets, rugby shirts and V-neck jumpers.for a PR and advertising campaign to run in Wales ahead of the 2010 RBS 6 Nations.
"The new range of gear is in our shop now. We opened in the Capitol Centre in April and things really have been going well for us," added Bryant, the former Pontypridd and Celtic Warriors centre, who was capped by Wales against Romania in 2003.
"The Wales players have all been really helpful and Jamie Roberts, who is the official Cardiff Eden Park ambassador, certainly wears the range well."
Eden Park was founded by French international rugby player Franck Mesnel in Paris in the 1980s and is now distributed to retailers world-wide.
The on and off-field benefits of schools and colleges employing a full time rugby officer as part of the WRU's school club hub initiative continue to grow with the publication of the first half term figures of the current academic year.
Despite being in a tough group for the World Series opener in Dubai, Wales 7s head coach Gareth Williams says it is an exciting challenge and his squad are in a positive frame of mind, as WRU TV's Graeme Gillespie discovers.
Wales 7s captain Luke Treharne may have only played once on the World Series, but he has full confidence in his side as they prepare for the opening two rounds of this year's series in Dubai and South Africa, as WRU TV's Graeme Gillespie discovers.
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia