Martyn Williams, Jamie Roberts, Alun Wyn Jones, Jonathan Davies, Ryan Jones and Tom James in their Eden Park attire.
Wales rugby stars, including captain Ryan Jones and centre of attention Jonathan Davies, took time out of their busy schedules to attend a fashion photo-shoot at the Millennium Stadium for WRU official formalwear supplier Eden Park.
Eden Park unveiled their new autumn Winter collection for 2009 to Ryan Jones, Jonathan Davies, Martyn Williams, Jamie Roberts, Tom James and Alun Wyn Jones under flashing lights on the brand new national stadium pitch.
Former Welsh international John Bryant, who opened a new Cardiff Eden Park Store in April on the first floor at the Capitol Centre, was on hand to supply the clothes
"All our team suits are supplied by Eden Park and it really is top quality gear. Some of the clothes on show today would go well in my wardrobe and I have picked out a rugby top which John has kindly let me have," said Scarlets centre Davies, who makes his first Millennium Stadium start this Saturday in the Invesco Perpetual Series clash with Argentina.
"The squad had a rest day today, so we were available to take an hour or so out to help out Eden Park. But we are straight back into training tomorrow to continue preparation for the Pumas."
Eden Park, the Paris-based, rugby inspired fashion brand, were photographing the players modeling the brand's latest collection of stylish men's suits, shirts, jackets, rugby shirts and V-neck jumpers.for a PR and advertising campaign to run in Wales ahead of the 2010 RBS 6 Nations.
"The new range of gear is in our shop now. We opened in the Capitol Centre in April and things really have been going well for us," added Bryant, the former Pontypridd and Celtic Warriors centre, who was capped by Wales against Romania in 2003.
"The Wales players have all been really helpful and Jamie Roberts, who is the official Cardiff Eden Park ambassador, certainly wears the range well."
Eden Park was founded by French international rugby player Franck Mesnel in Paris in the 1980s and is now distributed to retailers world-wide.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.