All of the Welsh teams competing in the British & Irish Cup are promising to take the competition seriously.
The message was loud and clear from the six Welsh teams from the Principality about their involvement in the new British & Irish Cup - it matters, it is a step up and we will be taking it very seriously.
The knockers of the fledgling competition have tried to paint it as a hindrance rather than a help for the game in Wales, but to a man the coaches and captains from Pontypridd, Neath, Cardiff, Aberavon, Newport and Llanelli said they can't wait to test themselves on the newest stage in UK & Irish rugby.
The tournament kicks-off tonight with two classic Welsh derbies - Aberavon go to Parc y Scarlets to face Llanelli while Pontypridd travel down the A48 to face Cardiff at the Arms Park.
Neath, meanwhile, host former Guinness Premiership outfit Bristol at The Gnoll and Newport entertain the current leaders of the English Championship, Exeter Chiefs, at Rodney Parade.
"Exeter will be coming on the back of a run of 11 successive wins in the English Championship. We know it is going to be tough for us to play against full-time professionals, but the players can't wait to get stuck into them," said Newport coach Sven Cronk.
"We will definitely be going after them in the game and we want to see just where we stand against the top teams at our level in England."
That is a familiar goal for all the Welsh sides, who have been locked in local battles since the professional game went Regional some six years ago. The introduction of cross-border competition - Munster, Leinster and Ulster are putting in their A teams and there are two Scottish club sides and their National Academy taking part - will finally give the top six Principality Premiership teams contact with their counterparts across the Severn bridge and over the Irish Sea.
"We have a very tough challenge ahead of us in Bristol, but it is a challenge we relish," admitted Neath coach Pat Horgan
"The opportunity to take on a fully-professional, all-star English club at The Gnoll is not to be missed and I hope that our supporters are up for the challenge too. There can be no under-estimating just how big an opportunity this competition will be for Neath and all the other Welsh clubs. But it is a tournament that we have lobbied hard for as it will test our players in a new environment against different players and different styles of play."
Pontypridd's home fixture with arch-rivals Cardiff has been switched to the Arms Park because of the waterlogged pitch at Sardis Road, but there are likely to be plenty of Ponty voices singing on their heroes.
"This is a great opportunity for our players to get out of the comfort zone that has grown around the Principality Premiership. We all know each other so well in the tournament, but now we will be stepping into the unknown," said Ponty coach Paul John.
"I know we are starting with familiar foes in Cardiff but, in many ways, it couldn't be better because it is such a big game for both clubs.
Exeter Chiefs (v Newport): S Marsden; N Sestaret, B Rennie, T Bedford, P McKenzie; D Gray, C Stuart-Smith; B Moon, S Nelson, R Murphy, S Tomes, J Hanks, A Miller (captain), A Miller, M Stupple. Replacements: J Andrew, S Blythe, T Freeman, L Calder, D Ewers, R Bolt, M Cornwell
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.