All of the Welsh teams competing in the British & Irish Cup are promising to take the competition seriously.
The message was loud and clear from the six Welsh teams from the Principality about their involvement in the new British & Irish Cup - it matters, it is a step up and we will be taking it very seriously.
The knockers of the fledgling competition have tried to paint it as a hindrance rather than a help for the game in Wales, but to a man the coaches and captains from Pontypridd, Neath, Cardiff, Aberavon, Newport and Llanelli said they can't wait to test themselves on the newest stage in UK & Irish rugby.
The tournament kicks-off tonight with two classic Welsh derbies - Aberavon go to Parc y Scarlets to face Llanelli while Pontypridd travel down the A48 to face Cardiff at the Arms Park.
Neath, meanwhile, host former Guinness Premiership outfit Bristol at The Gnoll and Newport entertain the current leaders of the English Championship, Exeter Chiefs, at Rodney Parade.
"Exeter will be coming on the back of a run of 11 successive wins in the English Championship. We know it is going to be tough for us to play against full-time professionals, but the players can't wait to get stuck into them," said Newport coach Sven Cronk.
"We will definitely be going after them in the game and we want to see just where we stand against the top teams at our level in England."
That is a familiar goal for all the Welsh sides, who have been locked in local battles since the professional game went Regional some six years ago. The introduction of cross-border competition - Munster, Leinster and Ulster are putting in their A teams and there are two Scottish club sides and their National Academy taking part - will finally give the top six Principality Premiership teams contact with their counterparts across the Severn bridge and over the Irish Sea.
"We have a very tough challenge ahead of us in Bristol, but it is a challenge we relish," admitted Neath coach Pat Horgan
"The opportunity to take on a fully-professional, all-star English club at The Gnoll is not to be missed and I hope that our supporters are up for the challenge too. There can be no under-estimating just how big an opportunity this competition will be for Neath and all the other Welsh clubs. But it is a tournament that we have lobbied hard for as it will test our players in a new environment against different players and different styles of play."
Pontypridd's home fixture with arch-rivals Cardiff has been switched to the Arms Park because of the waterlogged pitch at Sardis Road, but there are likely to be plenty of Ponty voices singing on their heroes.
"This is a great opportunity for our players to get out of the comfort zone that has grown around the Principality Premiership. We all know each other so well in the tournament, but now we will be stepping into the unknown," said Ponty coach Paul John.
"I know we are starting with familiar foes in Cardiff but, in many ways, it couldn't be better because it is such a big game for both clubs.
Exeter Chiefs (v Newport): S Marsden; N Sestaret, B Rennie, T Bedford, P McKenzie; D Gray, C Stuart-Smith; B Moon, S Nelson, R Murphy, S Tomes, J Hanks, A Miller (captain), A Miller, M Stupple. Replacements: J Andrew, S Blythe, T Freeman, L Calder, D Ewers, R Bolt, M Cornwell
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup
Wales Women may not have got the results they wanted recently on the field, but off it they have made massive strides in strength and conditioning - and that is in no small part due to S&C coach Sam Dodge.
Two weeks into the new pitch project at Millennium Stadium, Groundman Craig Campbell takes staff on a unique behind-the-scene tour of the works so far and National Squad Assistant Strength and Conditioning Coach John Ashby and Tour Guide Peter Owen describe what the revamp means for them.
Try-scorer Jenny Davies and fellow prop Megan York reveal to WRU TV's Graeme Gillespie their thoughts after Wales broke their drought in the Women's Rugby World Cup with a 35-3 win over South Africa in Paris.
Wales Women are expecting a tough battle against South Africa on Saturday as both teams seek their first pool win of the Rugby Women's World Cup. WRU TV's Graeme Gillespie talks to head coach Rhys Edwards and lock Jenny Hawkins.
Wales' Sam Warburton took a group of employees from Admiral on a behind the scenes tour of the Millennium Stadium and WRU TV tagged along to bring you a snippet of what it's like for the players on match day