All of the Welsh teams competing in the British & Irish Cup are promising to take the competition seriously.
The message was loud and clear from the six Welsh teams from the Principality about their involvement in the new British & Irish Cup - it matters, it is a step up and we will be taking it very seriously.
The knockers of the fledgling competition have tried to paint it as a hindrance rather than a help for the game in Wales, but to a man the coaches and captains from Pontypridd, Neath, Cardiff, Aberavon, Newport and Llanelli said they can't wait to test themselves on the newest stage in UK & Irish rugby.
The tournament kicks-off tonight with two classic Welsh derbies - Aberavon go to Parc y Scarlets to face Llanelli while Pontypridd travel down the A48 to face Cardiff at the Arms Park.
Neath, meanwhile, host former Guinness Premiership outfit Bristol at The Gnoll and Newport entertain the current leaders of the English Championship, Exeter Chiefs, at Rodney Parade.
"Exeter will be coming on the back of a run of 11 successive wins in the English Championship. We know it is going to be tough for us to play against full-time professionals, but the players can't wait to get stuck into them," said Newport coach Sven Cronk.
"We will definitely be going after them in the game and we want to see just where we stand against the top teams at our level in England."
That is a familiar goal for all the Welsh sides, who have been locked in local battles since the professional game went Regional some six years ago. The introduction of cross-border competition - Munster, Leinster and Ulster are putting in their A teams and there are two Scottish club sides and their National Academy taking part - will finally give the top six Principality Premiership teams contact with their counterparts across the Severn bridge and over the Irish Sea.
"We have a very tough challenge ahead of us in Bristol, but it is a challenge we relish," admitted Neath coach Pat Horgan
"The opportunity to take on a fully-professional, all-star English club at The Gnoll is not to be missed and I hope that our supporters are up for the challenge too. There can be no under-estimating just how big an opportunity this competition will be for Neath and all the other Welsh clubs. But it is a tournament that we have lobbied hard for as it will test our players in a new environment against different players and different styles of play."
Pontypridd's home fixture with arch-rivals Cardiff has been switched to the Arms Park because of the waterlogged pitch at Sardis Road, but there are likely to be plenty of Ponty voices singing on their heroes.
"This is a great opportunity for our players to get out of the comfort zone that has grown around the Principality Premiership. We all know each other so well in the tournament, but now we will be stepping into the unknown," said Ponty coach Paul John.
"I know we are starting with familiar foes in Cardiff but, in many ways, it couldn't be better because it is such a big game for both clubs.
Exeter Chiefs (v Newport): S Marsden; N Sestaret, B Rennie, T Bedford, P McKenzie; D Gray, C Stuart-Smith; B Moon, S Nelson, R Murphy, S Tomes, J Hanks, A Miller (captain), A Miller, M Stupple. Replacements: J Andrew, S Blythe, T Freeman, L Calder, D Ewers, R Bolt, M Cornwell
Whenever Bedlinog tackle Penallta a massive fixure is guaranteed but this Sunday there will be even more emphasis placed on the two rivals when they contest the SSE Swalec Plate final at Principality Stadium.
Ahead of their SSE SWALEC Bowl Final clash with Taffs Well at Principality Stadium on Sunday, Burry Port share their #FABXV nomination with WRUTV in the search for Welsh rugby's greatest volunteers. Everyone can get involved by sending nominations via twitter to @WRU_Community using the hashtag #FABXV
Cardiff Blues prop Gethin Jenkins and Ospreys centre Ben John look ahead to the first game at Principality Stadium in Saturday's double header which is promising to be a special occasion for all Welsh fans.
Carmarthen Quins Director of Rugby Ian Jones and committee member Jeff Thomas along with Llandovery chairman Handel Davies look ahead to Sunday's SSE SWALEC Cup showdown where both teams are out to prove 'West is best'
SWALEC ambassador Shane WIlliams is looking forward to Sunday's Finals Day where the Cup, Bowl and Plate offers a great opportunity for players and teams to experience the magic of playing at Principality Stadium
Carmarthen Quins coach Richard Kelly believes it is an exciting time to be part of the Scarlets region as his side take on local rivals Llandovery in the SSE Swalec Cup final on Sunday, as WRU TV's Graeme Gillespie discovers
Scarlets long serving prop Phil John talks to WRU TV's Graeme Gillespie about Judgement Day IV and SSE Swalec Cup finals day. The last time Llandovery were in the cup final in 2007, the Drovers claimed the spoils with Phil playing a major role in the engine room.
Meet Aberdare coach Luke Thomas whose #FABXV nomination goes to super volunteer Daz with a whopping 10 things he does for the club each week, all except the ironing! You can also join in the search for Welsh rugby's greatest volunteers, by sending your nomination via twitter to @WRU_Community using the hashtag #FABXV
SSE Swalec Cup kings Pontypridd travelled to Swansea, fully expecting a return to their second home but Llandovery had other ideas as they also sought victory in the semi-final to earn the right to play the final at Principality Stadium