Gareth Jenkins will lead Llanelli into next season with only one thing on his mind - the elusive Heineken Cup trophy.
Jenkins has coached the Scarlets to two European semi-finals in the last three years and won the Welsh Cup and Welsh/Scottish League along the way, but he won't rest until he's taken the next step.
"We came 'so close and yet so far' for the second time last season and we all feel it's time to take that extra step," said Jenkins, the longest serving and most succesful coach in Welsh club rugby.
"Two European semis in three years is an almighty achievement, but that Cup final spot has been elusive for us so far.
"Personally, and I know this is true for the rest of the coaching staff, winning the Heineken cup is the one achievement that still eludes us and we feel it's a tournament that a great club like ours should be winning. It
would be the icing on the cake of a great period of success for Llanelli if
we could do it."
Jenkins has brought in Wales prop Iestyn Thomas from Ebbw Vale and centre Matthew Watkins from Newport to strengthen his squad for the new onslaught on Europe, but he feels the nucleus is there at Stradey Park to win the biggest prize.
"We have a similar side this season to the one that did so well last. We have two new recruits in Iestyn and Matthew and we can only get stronger."
But the Llanelli coach believes this year's draw gives them every chance of qualifying out of their pool.
"We are up against three sides that we know, Glasgow from the Welsh/Scottish League, Bourgoin from beating them both home and way in Europe two season's ago and Sale from watching their campaign against Pontypridd in the PARKER PEN Sheild last year.
"Glasgow at home is a good game to kick-off the campaign. We will be
favourites to win that one, especially as it is at Stradey Park, but we must protect against the kind of slip that saw us lose to Gloucester in the first round in 2000."
Jenkins also has some final words of wisdom for Welsh club colleagues
Neath, who face the might of Leicester Tigers in their first round match,
and Llanelli know all about the Heineken Cup champions from last season's campaign.
"The game of the first round has to be Leicester's visit to the Gnoll against Lyn Jones' Neath," said Jenkins.
"It's a massive draw for them but if there is one side in Wales with the
wear-with-all to take them on, it's Neath. They won't make the mistake of
giving Leicester too much respect.
"The Tiger's may be the reigning champions but we showed last year when we beat them and ran them close on two other occasions that there is a way to win.
"When they came to Stradey we won by intimidating them out of their game plan, that's exactly what Neath will try to do and good luck to them."
Angus O'Brien has quickly settled into the Wales Sevens squad after solid performances in Hong Kong and Japan. With two rounds remaining in Glasgow and Twickenham on the World Series, WRU TV's Graeme Gillespie chats to the rising star.
Wales winger Luke Morgan has established himself as one of the deadliest finishers on the Sevens World Series. WRU TV's Graeme Gillespie catches up with him on the eve of this weekend's round in Glasgow.
All roads lead to Cardiff on Sunday for the SSE SWALEC Finals Day at the Millennium Stadium. Cambrian Welfare tackle Ystradgynlais in the Bowl final, Ystrad Rhondda play Newcastle Emlyn in the Plate final while defending champions Pontypridd face Bridgend in the Cup final.
WRU Chief Executive Roger Lewis, Deputy Minister for Culture, Sport and Tourism Ken Skates and WRU Chairman Gareth Davies earlier this week launched a new competition in conjunction with the WRU unveiling its archive room.
Welsh players and management joined Deputy Minister for Sport Ken Skates at the Pierhead Building, Cardiff Bay earlier this week to reveal the Union's pioneering school-club hub initiative has been so successful the project will now almost double the scale of the original project.
The Scarlets, Newport Gwent Dragons, Cardiff Blues and the Ospreys look ahead to Judgement Day III which sees the Blues take on the Ospreys (2.30) and the Dragons tackle the Scarlets (4.45pm) at the Millennium Stadium tomorrow afternoon.
Ystradgynlais and Ynysddu played out a titanic struggle at Taffs Well in the SSE SWALEC Bowl semi-final. At the end of the game neither team could be separated after a 15-15 stalemate but Ystradgynlais go through on try count.
Blues strike first in JD III battle - Newport Gwent Dragons lock Andrew Coombs, WRU referee Dylan Llyr Jones and Cardiff Blues hooker Matthew Rees decide dressing room allocations for Judgement Day III
Wales Under 18 captain Calum Haggett has received a conditional offer to read Biomedical Science at St Anne's College, Oxford. WRU chairman Gareth Davies went to meet Calum and Coleg y Cymoedd Principal Judith Evans to wish him luck in his exams and pass on some of his personal experience.