Gareth Jenkins will lead Llanelli into next season with only one thing on his mind - the elusive Heineken Cup trophy.
Jenkins has coached the Scarlets to two European semi-finals in the last three years and won the Welsh Cup and Welsh/Scottish League along the way, but he won't rest until he's taken the next step.
"We came 'so close and yet so far' for the second time last season and we all feel it's time to take that extra step," said Jenkins, the longest serving and most succesful coach in Welsh club rugby.
"Two European semis in three years is an almighty achievement, but that Cup final spot has been elusive for us so far.
"Personally, and I know this is true for the rest of the coaching staff, winning the Heineken cup is the one achievement that still eludes us and we feel it's a tournament that a great club like ours should be winning. It
would be the icing on the cake of a great period of success for Llanelli if
we could do it."
Jenkins has brought in Wales prop Iestyn Thomas from Ebbw Vale and centre Matthew Watkins from Newport to strengthen his squad for the new onslaught on Europe, but he feels the nucleus is there at Stradey Park to win the biggest prize.
"We have a similar side this season to the one that did so well last. We have two new recruits in Iestyn and Matthew and we can only get stronger."
But the Llanelli coach believes this year's draw gives them every chance of qualifying out of their pool.
"We are up against three sides that we know, Glasgow from the Welsh/Scottish League, Bourgoin from beating them both home and way in Europe two season's ago and Sale from watching their campaign against Pontypridd in the PARKER PEN Sheild last year.
"Glasgow at home is a good game to kick-off the campaign. We will be
favourites to win that one, especially as it is at Stradey Park, but we must protect against the kind of slip that saw us lose to Gloucester in the first round in 2000."
Jenkins also has some final words of wisdom for Welsh club colleagues
Neath, who face the might of Leicester Tigers in their first round match,
and Llanelli know all about the Heineken Cup champions from last season's campaign.
"The game of the first round has to be Leicester's visit to the Gnoll against Lyn Jones' Neath," said Jenkins.
"It's a massive draw for them but if there is one side in Wales with the
wear-with-all to take them on, it's Neath. They won't make the mistake of
giving Leicester too much respect.
"The Tiger's may be the reigning champions but we showed last year when we beat them and ran them close on two other occasions that there is a way to win.
"When they came to Stradey we won by intimidating them out of their game plan, that's exactly what Neath will try to do and good luck to them."
Porthcawl recently received a WRU facilities grant and funding from Natwest RugbyForce in order to give their changing rooms a facelift. This came after receiving £10,000 in a WRU facilities grant last year to tarmac their car park. The improvements have already helped to make the club more accessible, not only for their own members and players but for the whole community.
The Welsh Rugby Union has launched a new, accredited Safeguarding and Protecting Children course - funded by the WRU and delivered in partnership with Sport Wales and the NSPCC - fo rugby club volunteers around Wales.
The SWALEC semi-final draws threw up some mouth-watering clashes in the Cup, Plate and Bowl as the 12 teams aim for the Millennium Stadium Finals Day. All the semi-finals are to be played on the weekend of April 12.
Welsh whistler Rhys Thomas continues to scale the heights of the game as he prepares to be an official in this weekend's Hong Kong Sevens tournament, undoubtedly the showpiece event on the World Series calendar.
Wales International Ian Evans and Wales and Lions legend Scott Quinnell swapped rugby balls for paint pots at Tonna during the RBS 6 Nations. They surprised club players with a special clubhouse makeover to launch NatWest RugbyForce 2014 - a programme developed in partnership with the WRU to make rugby clubs stronger businesses by improving and renovating their facilities with the support of volunteers and the local community.
Fresh from claiming the Bowl honours in Tokyo last Sunday, the Wales Sevens squad have settled into their routine as they prepare for this weekend's Hong Kong tournament where Iolo Evans is aiming high, as WRU TV's Graeme Gillespie discovers.