Gareth Jenkins will lead Llanelli into next season with only one thing on his mind - the elusive Heineken Cup trophy.
Jenkins has coached the Scarlets to two European semi-finals in the last three years and won the Welsh Cup and Welsh/Scottish League along the way, but he won't rest until he's taken the next step.
"We came 'so close and yet so far' for the second time last season and we all feel it's time to take that extra step," said Jenkins, the longest serving and most succesful coach in Welsh club rugby.
"Two European semis in three years is an almighty achievement, but that Cup final spot has been elusive for us so far.
"Personally, and I know this is true for the rest of the coaching staff, winning the Heineken cup is the one achievement that still eludes us and we feel it's a tournament that a great club like ours should be winning. It
would be the icing on the cake of a great period of success for Llanelli if
we could do it."
Jenkins has brought in Wales prop Iestyn Thomas from Ebbw Vale and centre Matthew Watkins from Newport to strengthen his squad for the new onslaught on Europe, but he feels the nucleus is there at Stradey Park to win the biggest prize.
"We have a similar side this season to the one that did so well last. We have two new recruits in Iestyn and Matthew and we can only get stronger."
But the Llanelli coach believes this year's draw gives them every chance of qualifying out of their pool.
"We are up against three sides that we know, Glasgow from the Welsh/Scottish League, Bourgoin from beating them both home and way in Europe two season's ago and Sale from watching their campaign against Pontypridd in the PARKER PEN Sheild last year.
"Glasgow at home is a good game to kick-off the campaign. We will be
favourites to win that one, especially as it is at Stradey Park, but we must protect against the kind of slip that saw us lose to Gloucester in the first round in 2000."
Jenkins also has some final words of wisdom for Welsh club colleagues
Neath, who face the might of Leicester Tigers in their first round match,
and Llanelli know all about the Heineken Cup champions from last season's campaign.
"The game of the first round has to be Leicester's visit to the Gnoll against Lyn Jones' Neath," said Jenkins.
"It's a massive draw for them but if there is one side in Wales with the
wear-with-all to take them on, it's Neath. They won't make the mistake of
giving Leicester too much respect.
"The Tiger's may be the reigning champions but we showed last year when we beat them and ran them close on two other occasions that there is a way to win.
"When they came to Stradey we won by intimidating them out of their game plan, that's exactly what Neath will try to do and good luck to them."
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.