Wales coach Steve Hansen will be at The Gnoll on Friday night when Neath meet defending champions Leicester Tigers with New Zealander Hansen looking for Wales' entrants in the competition to build up confidence that will rub off on the national cause.
"The Heineken Cup provides another level of competition up from the normal and gives me and the Welsh coaching staff the opportunity to see and assess players at this higher standard," said the former Canterbury Crusaders coach.
"The Heineken Cup is the most important competition outside the Six Nations - the razzmatazz gets people really excited about the game. It provides the whole package to sell the game to the public.
"Selection is continually an on-going thing and this competition is the best thing in Europe - that has to make it hugely beneficial to people like myself.
This gives us the chance to see players, be they on the fringe or established, and gauge current form.
"What I am hoping to see is good team and individual performances across the board and it would be nice to see the Welsh clubs do well in the Heineken Cup because they would then take that confidence with them into internationals."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.