Wales coach Steve Hansen will be at The Gnoll on Friday night when Neath meet defending champions Leicester Tigers with New Zealander Hansen looking for Wales' entrants in the competition to build up confidence that will rub off on the national cause.
"The Heineken Cup provides another level of competition up from the normal and gives me and the Welsh coaching staff the opportunity to see and assess players at this higher standard," said the former Canterbury Crusaders coach.
"The Heineken Cup is the most important competition outside the Six Nations - the razzmatazz gets people really excited about the game. It provides the whole package to sell the game to the public.
"Selection is continually an on-going thing and this competition is the best thing in Europe - that has to make it hugely beneficial to people like myself.
This gives us the chance to see players, be they on the fringe or established, and gauge current form.
"What I am hoping to see is good team and individual performances across the board and it would be nice to see the Welsh clubs do well in the Heineken Cup because they would then take that confidence with them into internationals."
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup
Wales Women may not have got the results they wanted recently on the field, but off it they have made massive strides in strength and conditioning - and that is in no small part due to S&C coach Sam Dodge.
Two weeks into the new pitch project at Millennium Stadium, Groundman Craig Campbell takes staff on a unique behind-the-scene tour of the works so far and National Squad Assistant Strength and Conditioning Coach John Ashby and Tour Guide Peter Owen describe what the revamp means for them.
Try-scorer Jenny Davies and fellow prop Megan York reveal to WRU TV's Graeme Gillespie their thoughts after Wales broke their drought in the Women's Rugby World Cup with a 35-3 win over South Africa in Paris.