Wales coach Steve Hansen will be at The Gnoll on Friday night when Neath meet defending champions Leicester Tigers with New Zealander Hansen looking for Wales' entrants in the competition to build up confidence that will rub off on the national cause.
"The Heineken Cup provides another level of competition up from the normal and gives me and the Welsh coaching staff the opportunity to see and assess players at this higher standard," said the former Canterbury Crusaders coach.
"The Heineken Cup is the most important competition outside the Six Nations - the razzmatazz gets people really excited about the game. It provides the whole package to sell the game to the public.
"Selection is continually an on-going thing and this competition is the best thing in Europe - that has to make it hugely beneficial to people like myself.
This gives us the chance to see players, be they on the fringe or established, and gauge current form.
"What I am hoping to see is good team and individual performances across the board and it would be nice to see the Welsh clubs do well in the Heineken Cup because they would then take that confidence with them into internationals."
Dodgy tattoos, carthorses, Avatar and soft chins are revealed by Wales Sevens players Tom Williams and Sam Cross as they profile the Wales Sevens squad taking part in Hong Kong this weekend in the latest round of the HSBC Sevens World Series.
The youngest member of the Wales Women's squad, Keira Bevan, is hoping to repay the faith shown in her when she starts her first Six Nations game against Italy tomorrow evening in the final round of the championship.
Sevens head coach Gareth Williams is a happy man after drafting in full internationals Rhodri Williams and Adam Warren for the next two rounds of the world series in Hong Kong and Japan, as WRU TV's Graeme Gillespie discovers.
Gemma Rowland has had a 'whirlwind' start to her international career with Wales. Despite losing to France, she is confident Wales Women can bounce back and claim a rare Triple Crown against Ireland on Sunday, as WRU TV's Graeme Gillespie discovers.