Wales coach Steve Hansen will be at The Gnoll on Friday night when Neath meet defending champions Leicester Tigers with New Zealander Hansen looking for Wales' entrants in the competition to build up confidence that will rub off on the national cause.
"The Heineken Cup provides another level of competition up from the normal and gives me and the Welsh coaching staff the opportunity to see and assess players at this higher standard," said the former Canterbury Crusaders coach.
"The Heineken Cup is the most important competition outside the Six Nations - the razzmatazz gets people really excited about the game. It provides the whole package to sell the game to the public.
"Selection is continually an on-going thing and this competition is the best thing in Europe - that has to make it hugely beneficial to people like myself.
This gives us the chance to see players, be they on the fringe or established, and gauge current form.
"What I am hoping to see is good team and individual performances across the board and it would be nice to see the Welsh clubs do well in the Heineken Cup because they would then take that confidence with them into internationals."
As the countdown continues for RWC2015, Tournament Chief Executive Debbie Jevans visited the Millennium Stadium to discuss preparations for the eight matches and reveal the positive news that 100,000 tickets for games at the home of Welsh rugby have sold in the last seven days.
Jason Harries is targeting a first win on the World Series circuit this season with Wales. The series returns to action this weekend in Dubai where Harries is part of a team hoping to build from its efforts in round one in October.
Wales skipper Jevon Groves says his side have addressed a few points from Gold Coast and aim to 'hit the ground running' in the next two rounds of the World Series, kicking off with this weekend in Dubai before heading off to South Africa next week.
Wales Sevens manager Steff Thomas is hopeful his side can build from a quarter-final spot in the opening round of the World Series in Australia when his side take part in the forthcoming double header in Dubai and South Africa.