Bridgend coach Allan Lewis believes his side's mouth-watering game against Bath on Saturday is the type of match that European rugby was made for.
"On a personal level I can't wait for the game," said Lewis.
"It's going to be a great spectacle for the fans and they should see some great rugby. I'm a big fan of European competition.
"It's all very well playing Welsh side's week in, week out but these are the types of games the players want to be involved in.
"These are also the type of games the fan's want to come and see. It captures the imagination and it should be a great game."
Lewis is expecting a tough time for his side who haven't played a competitive game since November 2, when they beat Ebbw Vale 7-6 in the Welsh Premiership.
"We're bound to be a bit rusty," admitted Lewis.
"Obviously they've being playing regularly so we'll have to be on top of our game if we are to progress through.
"Up-front is going to be a key area and our pack have got a important part to play.
"They've also got some great centres. Mike Tindall and Kevin Maggs are class and we'll have to keep a close eye on them.
"But luckily the game is at the Brewery field. It's always easier to play at home and hopefully we can get something out of the game to set it up for the return at the Recreation Ground.
"Bath have a fine tradition of cup rugby and they'll be confident of winning this tournament...but don't write us off."
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.