Bridgend coach Allan Lewis believes his side's mouth-watering game against Bath on Saturday is the type of match that European rugby was made for.
"On a personal level I can't wait for the game," said Lewis.
"It's going to be a great spectacle for the fans and they should see some great rugby. I'm a big fan of European competition.
"It's all very well playing Welsh side's week in, week out but these are the types of games the players want to be involved in.
"These are also the type of games the fan's want to come and see. It captures the imagination and it should be a great game."
Lewis is expecting a tough time for his side who haven't played a competitive game since November 2, when they beat Ebbw Vale 7-6 in the Welsh Premiership.
"We're bound to be a bit rusty," admitted Lewis.
"Obviously they've being playing regularly so we'll have to be on top of our game if we are to progress through.
"Up-front is going to be a key area and our pack have got a important part to play.
"They've also got some great centres. Mike Tindall and Kevin Maggs are class and we'll have to keep a close eye on them.
"But luckily the game is at the Brewery field. It's always easier to play at home and hopefully we can get something out of the game to set it up for the return at the Recreation Ground.
"Bath have a fine tradition of cup rugby and they'll be confident of winning this tournament...but don't write us off."
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.