Bridgend coach Allan Lewis believes his side's mouth-watering game against Bath on Saturday is the type of match that European rugby was made for.
"On a personal level I can't wait for the game," said Lewis.
"It's going to be a great spectacle for the fans and they should see some great rugby. I'm a big fan of European competition.
"It's all very well playing Welsh side's week in, week out but these are the types of games the players want to be involved in.
"These are also the type of games the fan's want to come and see. It captures the imagination and it should be a great game."
Lewis is expecting a tough time for his side who haven't played a competitive game since November 2, when they beat Ebbw Vale 7-6 in the Welsh Premiership.
"We're bound to be a bit rusty," admitted Lewis.
"Obviously they've being playing regularly so we'll have to be on top of our game if we are to progress through.
"Up-front is going to be a key area and our pack have got a important part to play.
"They've also got some great centres. Mike Tindall and Kevin Maggs are class and we'll have to keep a close eye on them.
"But luckily the game is at the Brewery field. It's always easier to play at home and hopefully we can get something out of the game to set it up for the return at the Recreation Ground.
"Bath have a fine tradition of cup rugby and they'll be confident of winning this tournament...but don't write us off."
The WRU has launched a campaign to create a long term legacy for Welsh club rugby by highlighting the advantages of volunteering. Rhian Edwards, a volunteer at Seven Sisters, has enjoyed many benefits of her volunteering at a grassroots rugby club including being part of the Rugby World Cup volunteer workforce after being nominated by the WRU - and the WRU is asking for more people to develop their 'Welsh rugby roots'.
Wales head coach Warren Gatland and captain Sam Warburton say their first prioirty on Sunday in the opening game of the World Cup is to win against Uruguay and not get overly concerned with points difference.
With only days to go until the biggest rugby competition in the world begins, rugby fans visiting Cardiff this autumn will be able to enjoy a special display at National Museum Cardiff as part of the celebrations surrounding the Rugby World Cup.
Geraint John has taken up the new role of WRU elite coach development manager having arrived in Wales last week. WRU TV caught up with him at the WRU rugby department's strategy day at the Millennium Stadium.