The Welsh XV had plenty of possession to win the game but did not break the gainline often enough up front or run strongly and directly enough behind.
The Welsh forwards more than held their own but behind the scrum it was the tourists who had the edge in both pace and penetration.
Two of the threequarter line, centre Luke McAlister and wing Joe Rokocoko, played in the under-19 side that won the Junior World Cup in Chile last year and they looked the class players of the night.
Rokocoko made the first try with a powerful blindside surge and well-timed pass to supporting scrum-half Scott Cowan to give New Zealand a 7-6 lead, McAlister kicking the conversion.
Cardiff fly-half Nick MacLeod had kicked two penalties to give Wales a 6-0 lead and his third just before half-time put Wales into a tenuous 9-7 lead at the interval.
McAlister kicked New Zealand back into the lead with a penalty before replacement wing Tony Koonwaiyou dramatically snatched the ball out of the grasp of Llanelli full-back Ceiron Thomas to sprint clear for a try converted by McAlister.
Wales threatened but handled sloppily in the face of aggressive defence. The forwards with hooker Huw Bennett (Swansea) and No 8 James Malpas (Cardiff) continued to make a real game of it.
Wales: Pens - N MacLeod (3). New Zealand: Tries - S Cowan, T Koonwaiyou; cons - L McAlister (2); pen - McAlister.
New Zealand Schools will face Welsh Schools U18 at Neath RFC on Friday 18 January. The match kicks off at 7.15pm
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.