The six-figure deal comes hot on the heels of another big budget announcement in the Scarlets on-going shirt sponsorship partnership with Carlsberg/Tetley.
Llanelli, Welsh rugby's standard bearers in Europe, have lifted Welsh morale ahead of the Six Nations with consecutive victories over English opposition in club rugby's flagship European tournament.
And this latest deal proves that success on the pitch breeds success off it at Stradey Park, as the Scarlets toast wins over Leicester Tigers and Bath with a further significant boost to their financial security until 2005.
"The relationship with Llanelli over the last two years has been a massive plus for Kooga," said Kooga managing director Bill Newton.
"They are the best supported, best run and most famous club in Wales and a rugby icon known throughout the world. We have been selling 10,000 shirts a year since the start of our deal in 1999 and confidently expect to be hitting the 20,000 mark this season. That makes Llanelli the biggest selling club shirt in Wales and probably the top three or four in Great Britain and Ireland."
The new deal will mean a change of strip for Llanelli next season, but chief executive Stuart Gallacher assures fans that the great tradition of the Scarlets will never be lost.
"There will be no great departure from the Scarlet colours as we our proud to have the greatest club history in the Welsh game, but there will be afresh look to the kit next year.
"Kooga have made a three year commitment, and added significant additional money to the existing contract, as a direct consequence of the success and profile this club has provided to them over the past couple of years.
"This money and the extended commitment, means Llanelli can properly plan for the future and invest in player development at all levels over the long term.
"And it is for that commitment in particular that we would like to thank Kooga today. But we believe sponsorship is a two way street at Llanelli and would also like to commit ourselves to providing Kooga with the best possible profile by association in the long term future."
Llanelli's immediate future is a push for honours on two fronts. The Scarlets currently sit second in the Welsh/Scottish League, and they are waiting for the Heineken Cup- semi-final draw on February 5th.
Wales 7s captain Luke Treharne may have only played once on the World Series, but he has full confidence in his side as they prepare for the opening two rounds of this year's series in Dubai and South Africa, as WRU TV's Graeme Gillespie discovers.
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.