Scott Quinnell took time out from Llanelli's tour of North Wales this week to issue a clarion call to Scarlets fans and rugby lovers throughout Wales.
The Wales and Llanelli captain has put Six Nations rugby to the back of his mind to lead his club's tour of rugby clubs and schools in North Wales - an initiative designed to spread the Stradey Park rugby gospel far and wide.
But, with tickets going on sale at Llanelli this week for their Heineken Cup semi-final date with Leicester Tigers and the news that the English champions are over-subscribed on their allocation of tickets already, Quinnell has decided to rally the troops.
" When you look up from the pitch to a sea of red in the stands it can really lift the team and we are going to need all the help we can get against Leicester," said Quinnell
" Even now, to know that tickets and the free coaches the club is providing are going like hot cakes boosts the atmosphere in training and helps our preparation.
" But to know that the whole of Wales will be behind us on the day will make a huge difference."
Llanelli have visited Tregaron, Aberystwyth, Dologellau, Bala and Wrexham and news that the club's free coach offer has been utilised in each town is a welcome boost with Mold, Llandudno, Conwy, Llangefni, Bangor, Caernarfon, Porthmadog, Pwllheli, and Bethesda to come.
Quinnell will be joined be the rest of Llanelli's stars and management throughout the week and he is relishing the change of pace the initiative has brought.
" We had lunch overlooking a picturesque lake in Aberystwyth, after receiving a tremendous reception from the kids and adults alike at the rugby club and school in Bala," added Quinnell.
" It's certainly a change of pace from the intensity of the Six Nations, but we're not talking about the match against England next week, just concentrating on enjoying the people we meet in North Wales.
" Rugby doesn't get the same exposure down here as it does in and around Stradey Park so it's nice to get out and listen to what the kids are saying.
" We've been teaching rugby skills and getting involved in Question and Answer sessions and it's a thoroughly rewarding experience."
Llanelli received 9,600 tickets from European Rugby Cup Limited for the match at the 30,000 capacity Nottingham Forrest ground on Sunday 28 April, but they will have first refusal on a further 2,400 tickets if demand is high.
Tickets are on sale to members-only this week with over 3,000 already gone, but they go on public sale next Tuesday 12 March at 9.30 am at Stradey Park or from the hotline number 0871 871 871.
" We want to make sure we take all of the 12,000 fans from Wales that we are allowed," said Llanelli commercial manager Ross Davies.
" If we don't take all those tickets they will undoubtedly go to Leicester fans and we don't want to be outnumbered in the stands.
" However, early indications tell us that will not happen. When tickets went on sale to members last Tuesday we had queues outside the ground from 7.00 am and it was taking three hours to get to the front.
"Tickets are going fast and the message to anyone in Wales wanting to see the biggest club match of the season so far is, get on the phone or down to Stradey Park next Tuesday or be disappointed."
Prices are pounds 30 (limited), pounds 25 & pounds 15, they can be purchased by non-members from Tuesday 12th March and will be sold on a post code basis in person or call 0871 871 8088.
The Stradey Park Tetley village will be located at the Boots Athletic Ground (approx 400 yards from the ground) and will have bars, music, food and lots of atmosphere.
Principality Stadium will host the UEFA Champions League Final in six weeks' time. WRU chairman Gareth Davies, Football Association of Wales chief executive Jonathan Ford and Ambassador Ian Rush joined young sports fans at the trophy arrival at the venue to celebrate the magnitude of the event on Saturday 3rd June (kick-off 19.45).
British and Irish Lions captain Sam Warburton is looking forward to bringing together players from Ireland, Scotland, England and Wales for the biggest challenge of their careers - a series against world champions, New Zealand.
For the fifth year running, Wales referee Nigel Owens will be in charge of proceedings at Judgement Day V at Principality Stadium. It promises to be 'extra special' for the Wales' favourite ref, as he will be making his 150th appearance in the league.
There will be no shortage of inside knowledge from Bowl Finalists Caerphilly and Amman United when they face each other on Sunday at National Finals Day. Caerphilly hooker Rhys Cleverly knows the Principality Stadium pitch better than most as a matchday groundsman, while Amman United can look to Wales' record try scorer Shane Williams for some helpful advice.
Two hundred and 40 teams competed in the inaugural Urdd WRU 7s held at Pencoed last week with Welsh internationals Steff Andrews and Jasmine Joyce impressed with the talent on display, as was Urdd chief executive, Sioned Hughes.
The countdown is on for Judgement Day V as tickets for the big day at Principality Stadium soar through the 50,000 mark. Players and coaches alike are bursting at the seams to play in the double header with Dragons coach Kingsley Jones claiming there is a 'real buzz' about the event.
WRU TV went behind the scenes when the four regions got together to test their skill set for the BBC's Scrum V Live rugby show, at the WRU National Centre of Excellene in the build up to Judgement Day V. Blues' Matthew Morgan was one of the stars of the show while the Dragons' Cory Hill proved a surprise package...the full set of results will be revealed on tv screens on matchday
Wales assistant coach Richie Pugh is confident his side can cause a few headaches in the Hong Kong Sevens this weekend. In a tough group, Wales kick off their campaign against New Zealand on Friday before playing Japan and Fiji, who are chasing their third consecutive Hong Kong title, on Saturday.
Bedwas had to overcome a stubborn Carmarthen Quins side before winning the Foster's Challenge Cup final in Bridgend with a 23-18 victory. Bedwas captain Nicky Griffiths pays tribute to his side who have claimed the club's first piece of silverware in the modern era.
Team coach Brett Davey is aiming to keep his unbeaten run in cup finals at Principality Stadium intact when his side take on Amman United in the WRU Bowl final, after he guided Caerphilly to a 20-14 win against Cilfynydd in the semi-finals.
Penallta are hoping to go one step further than last season when falling to Bedlinog in the WRU Plate Final. After a titanic struggle against Nant Conwy, they have given themselves a great chance, after a hard fought 18-13 semi-final victory.