Cardiff Blues lost their stranglehold over Ulster, which stretched back seven games to October, 2006, as they were beaten 37-15 at home in the Magners League.
The Blues were leading 15-8 at the break thanks to tries from Casey Laulala and Tom James, but then fell apart in the second half as they conceded four tries and 29 unanswered points.
Ulster's teenage wing Craig Gilroy scored a try in each half and his second touchdown, which began at a quickly taken line-out in the visitors' 22, turned the game on its head.
It also came in the middle of a 15 point burst from Ulster in the space of four minutes and set them on their way to a first bonus point victory of the season.
The defeat means the Blues lose their grip on third place in the Magners League table, Ulster moving ahead of them, and puts added pressure on next weekend's home clash with Glasgow Warriors.
Earlier in the weekend a last gasp try from replacement scrum half Jamie Nutbrown earned the Ospreys an important 16-15 victory over Connacht in Galwey. That triumph included a drop goal from the 18-year-old Matthew Morgan on his Magners League debut.
But there wasn't any luck for the Dragons in Ireland as they conceded four tries in a 27-6 defeat against Leinster in Dublin.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.
WRU TV: Hear from inside the Wales camp as Neil Jenkins discusses this weekend's clash with South Africa and how the squad are looking to put in a strong performance to round of the 2016 Under Armour Series