Cardiff Blues lost their stranglehold over Ulster, which stretched back seven games to October, 2006, as they were beaten 37-15 at home in the Magners League.
The Blues were leading 15-8 at the break thanks to tries from Casey Laulala and Tom James, but then fell apart in the second half as they conceded four tries and 29 unanswered points.
Ulster's teenage wing Craig Gilroy scored a try in each half and his second touchdown, which began at a quickly taken line-out in the visitors' 22, turned the game on its head.
It also came in the middle of a 15 point burst from Ulster in the space of four minutes and set them on their way to a first bonus point victory of the season.
The defeat means the Blues lose their grip on third place in the Magners League table, Ulster moving ahead of them, and puts added pressure on next weekend's home clash with Glasgow Warriors.
Earlier in the weekend a last gasp try from replacement scrum half Jamie Nutbrown earned the Ospreys an important 16-15 victory over Connacht in Galwey. That triumph included a drop goal from the 18-year-old Matthew Morgan on his Magners League debut.
But there wasn't any luck for the Dragons in Ireland as they conceded four tries in a 27-6 defeat against Leinster in Dublin.
As the countdown continues for RWC2015, Tournament Chief Executive Debbie Jevans visited the Millennium Stadium to discuss preparations for the eight matches and reveal the positive news that 100,000 tickets for games at the home of Welsh rugby have sold in the last seven days.
Jason Harries is targeting a first win on the World Series circuit this season with Wales. The series returns to action this weekend in Dubai where Harries is part of a team hoping to build from its efforts in round one in October.
Wales skipper Jevon Groves says his side have addressed a few points from Gold Coast and aim to 'hit the ground running' in the next two rounds of the World Series, kicking off with this weekend in Dubai before heading off to South Africa next week.
Wales Sevens manager Steff Thomas is hopeful his side can build from a quarter-final spot in the opening round of the World Series in Australia when his side take part in the forthcoming double header in Dubai and South Africa.