Cardiff Blues lost their stranglehold over Ulster, which stretched back seven games to October, 2006, as they were beaten 37-15 at home in the Magners League.
The Blues were leading 15-8 at the break thanks to tries from Casey Laulala and Tom James, but then fell apart in the second half as they conceded four tries and 29 unanswered points.
Ulster's teenage wing Craig Gilroy scored a try in each half and his second touchdown, which began at a quickly taken line-out in the visitors' 22, turned the game on its head.
It also came in the middle of a 15 point burst from Ulster in the space of four minutes and set them on their way to a first bonus point victory of the season.
The defeat means the Blues lose their grip on third place in the Magners League table, Ulster moving ahead of them, and puts added pressure on next weekend's home clash with Glasgow Warriors.
Earlier in the weekend a last gasp try from replacement scrum half Jamie Nutbrown earned the Ospreys an important 16-15 victory over Connacht in Galwey. That triumph included a drop goal from the 18-year-old Matthew Morgan on his Magners League debut.
But there wasn't any luck for the Dragons in Ireland as they conceded four tries in a 27-6 defeat against Leinster in Dublin.
WRU International Skills Coach Jason Strange is a busy man, combining the new role with that of Wales Under 20 attack coach, Ebbw Vale head coach and continuing to teach at Ebbw Fawr Learning Community.
Warren Gatland and Sam Warburton look ahead to this week's crunch RBS 6 Nations tie against France, where the Wales skipper in particular is keen to make his mark, as Paris has proved a bleak place for him in the past.
Following their historic win over England, Wales Under 20 suffered a narrow, 36-34 loss to their Scottish counterparts last weekend, despite outscoring them by five tries to three. Watch the match highlights and reaction.
WRU TV go behind the scenes with the Wales squad as they put the final touches in place ahead of the clash against Scotland at Murrayfield. Follow the squad on their captain's run, the kickers visit to Murrayfield and Neil Jenkins' press conference