Diageo Great Britain has strengthened its relationship with rugby for its GUINNESS brand in Great Britain by announcing a series of international and domestic sponsorship deals.
The makers of Guinness have signed partnership deals with the English Rugby Union (RFU), Scottish Rugby (SRU), Welsh Rugby Union (WRU) and Premiership Rugby.
Following the overwhelming success of the Guinness Premiership establishing the beer as rugby fans' number one beer* the brand is now able to engage with a wider rugby audience through its new partnerships. The Guinness team will be able to talk to rugby's passionate fan-base and remind them that the most memorable times watching rugby are when you are with your friends whether that is at the match, down the pub or at home.
The new rugby campaign will be fronted by England captain and World Cup winner Lewis Moody, Welsh full-back Lee Byrne and Scottish speedster Sean Lamont, who will give fans the inside track on their team via exclusive video diaries and feature in point-of-sale branding in pubs and stores around the UK. Fans should log onto www.facebook.com/guinnessgb to watch how international teams prepare for their big matches, debate who the top teams of the week are and win rugby related prizes.
John Roscoe, Marketing Director, Guinness GB said: "A pint of Guinness with your friends is the perfect accompaniment to a game of rugby and has been for a long time now. These new partnerships give us our largest ever presence in rugby and demonstrate our long term commitment to the sport. We're all about enriching the occasions when fans watch rugby with their close friends so we are encouraging fans, whoever their team is and wherever they watch the rugby, to experience it together over a pint of the black stuff."
As the countdown continues for RWC2015, Tournament Chief Executive Debbie Jevans visited the Millennium Stadium to discuss preparations for the eight matches and reveal the positive news that 100,000 tickets for games at the home of Welsh rugby have sold in the last seven days.
Jason Harries is targeting a first win on the World Series circuit this season with Wales. The series returns to action this weekend in Dubai where Harries is part of a team hoping to build from its efforts in round one in October.
Wales skipper Jevon Groves says his side have addressed a few points from Gold Coast and aim to 'hit the ground running' in the next two rounds of the World Series, kicking off with this weekend in Dubai before heading off to South Africa next week.
Wales Sevens manager Steff Thomas is hopeful his side can build from a quarter-final spot in the opening round of the World Series in Australia when his side take part in the forthcoming double header in Dubai and South Africa.