Diageo Great Britain has strengthened its relationship with rugby for its GUINNESS brand in Great Britain by announcing a series of international and domestic sponsorship deals.
The makers of Guinness have signed partnership deals with the English Rugby Union (RFU), Scottish Rugby (SRU), Welsh Rugby Union (WRU) and Premiership Rugby.
Following the overwhelming success of the Guinness Premiership establishing the beer as rugby fans' number one beer* the brand is now able to engage with a wider rugby audience through its new partnerships. The Guinness team will be able to talk to rugby's passionate fan-base and remind them that the most memorable times watching rugby are when you are with your friends whether that is at the match, down the pub or at home.
The new rugby campaign will be fronted by England captain and World Cup winner Lewis Moody, Welsh full-back Lee Byrne and Scottish speedster Sean Lamont, who will give fans the inside track on their team via exclusive video diaries and feature in point-of-sale branding in pubs and stores around the UK. Fans should log onto www.facebook.com/guinnessgb to watch how international teams prepare for their big matches, debate who the top teams of the week are and win rugby related prizes.
John Roscoe, Marketing Director, Guinness GB said: "A pint of Guinness with your friends is the perfect accompaniment to a game of rugby and has been for a long time now. These new partnerships give us our largest ever presence in rugby and demonstrate our long term commitment to the sport. We're all about enriching the occasions when fans watch rugby with their close friends so we are encouraging fans, whoever their team is and wherever they watch the rugby, to experience it together over a pint of the black stuff."
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.