Diageo Great Britain has strengthened its relationship with rugby for its GUINNESS brand in Great Britain by announcing a series of international and domestic sponsorship deals.
The makers of Guinness have signed partnership deals with the English Rugby Union (RFU), Scottish Rugby (SRU), Welsh Rugby Union (WRU) and Premiership Rugby.
Following the overwhelming success of the Guinness Premiership establishing the beer as rugby fans' number one beer* the brand is now able to engage with a wider rugby audience through its new partnerships. The Guinness team will be able to talk to rugby's passionate fan-base and remind them that the most memorable times watching rugby are when you are with your friends whether that is at the match, down the pub or at home.
The new rugby campaign will be fronted by England captain and World Cup winner Lewis Moody, Welsh full-back Lee Byrne and Scottish speedster Sean Lamont, who will give fans the inside track on their team via exclusive video diaries and feature in point-of-sale branding in pubs and stores around the UK. Fans should log onto www.facebook.com/guinnessgb to watch how international teams prepare for their big matches, debate who the top teams of the week are and win rugby related prizes.
John Roscoe, Marketing Director, Guinness GB said: "A pint of Guinness with your friends is the perfect accompaniment to a game of rugby and has been for a long time now. These new partnerships give us our largest ever presence in rugby and demonstrate our long term commitment to the sport. We're all about enriching the occasions when fans watch rugby with their close friends so we are encouraging fans, whoever their team is and wherever they watch the rugby, to experience it together over a pint of the black stuff."
British and Irish Lions captain Sam Warburton is looking forward to bringing together players from Ireland, Scotland, England and Wales for the biggest challenge of their careers - a series against world champions, New Zealand.
For the fifth year running, Wales referee Nigel Owens will be in charge of proceedings at Judgement Day V at Principality Stadium. It promises to be 'extra special' for the Wales' favourite ref, as he will be making his 150th appearance in the league.
There will be no shortage of inside knowledge from Bowl Finalists Caerphilly and Amman United when they face each other on Sunday at National Finals Day. Caerphilly hooker Rhys Cleverly knows the Principality Stadium pitch better than most as a matchday groundsman, while Amman United can look to Wales' record try scorer Shane Williams for some helpful advice.
Two hundred and 40 teams competed in the inaugural Urdd WRU 7s held at Pencoed last week with Welsh internationals Steff Andrews and Jasmine Joyce impressed with the talent on display, as was Urdd chief executive, Sioned Hughes.
The countdown is on for Judgement Day V as tickets for the big day at Principality Stadium soar through the 50,000 mark. Players and coaches alike are bursting at the seams to play in the double header with Dragons coach Kingsley Jones claiming there is a 'real buzz' about the event.
WRU TV went behind the scenes when the four regions got together to test their skill set for the BBC's Scrum V Live rugby show, at the WRU National Centre of Excellene in the build up to Judgement Day V. Blues' Matthew Morgan was one of the stars of the show while the Dragons' Cory Hill proved a surprise package...the full set of results will be revealed on tv screens on matchday
Wales assistant coach Richie Pugh is confident his side can cause a few headaches in the Hong Kong Sevens this weekend. In a tough group, Wales kick off their campaign against New Zealand on Friday before playing Japan and Fiji, who are chasing their third consecutive Hong Kong title, on Saturday.
Bedwas had to overcome a stubborn Carmarthen Quins side before winning the Foster's Challenge Cup final in Bridgend with a 23-18 victory. Bedwas captain Nicky Griffiths pays tribute to his side who have claimed the club's first piece of silverware in the modern era.
Team coach Brett Davey is aiming to keep his unbeaten run in cup finals at Principality Stadium intact when his side take on Amman United in the WRU Bowl final, after he guided Caerphilly to a 20-14 win against Cilfynydd in the semi-finals.
Penallta are hoping to go one step further than last season when falling to Bedlinog in the WRU Plate Final. After a titanic struggle against Nant Conwy, they have given themselves a great chance, after a hard fought 18-13 semi-final victory.
The unique jeopardy of Judgement Day V has been described by stars from Cardiff Blues, Ospreys, Scarlets and Newport Gwent Dragons who will face each other in the annual double-header at Principality Stadium on 15th April.
School club hub officers in schools throughout Wales are enriching lives by helping pupils to engage more with their education, their community and improve their own outlook on life and future prospects by improving confidence and developing skills such as leadership.