Welsh rugby can celebrate having four teams in the Heineken Cup next season, with the Scarlets admitting that qualification will have a hugely positive effect on the future success of the region.
The Scarlets crept into Europe's premier competition through the back door after Cardiff Blues won Sunday's Amlin Challenge Cup Final against Toulon.
That 28-21 triumph over the French giants in Marseilles secured a fourth Heineken Cup berth for Welsh sides, with the Scarlets the team to benefit.
The Scarlets missed out on automatic qualification by finishing as the fourth Welsh region in this season's Magners League and had been preparing for a year in the Amlin Challenge Cup.
But Sunday's historic result now means the Llanelli-based outfit will have the chance to go one better than their 2002 and 2007 Heineken Cup semi-final defeats to Leicester when the competition kicks off again in October.
And Scarlets team manager Garan Evans has no doubt that the news is a massive boost to the region in more ways than one.
"It's so important to us as a region," said Evans.
"You can look at every aspect - there will be more season ticket holders and it helps if you are looking to bring players in. It's easier to sell the club when it's in the Heineken Cup.
"We got in through the back door when we would have liked to have done it ourselves. But all credit to the Blues for helping out the Scarlets."
And while Blues boss Dai Young was enjoying his side's moment of glory at the Stade Veledrome, he too expressed his delight at the Scarlets' presence in next year's top-tier tournament.
"I'm sure we've put a lot of smiles on a lot of Scarlets' fans' faces and I'm thrilled for that as well," said Young.
"They deserve to be in Europe - a lot of good things are happening down there so it will be great to have four Welsh regions in Europe next year."
The Webb Ellis Cup visited Lampeter on Monday to recognise the fact that the town is celebrating a major milestone as it is believed the first ever game of rugby played in Wales, was in fact played in Lampeter 150 years ago.
Cardiff Blues U18 Girls will go into Sunday's Gemau Cymru with an extra spring in their step after Welsh internationals Elinor Snowsill and Philippa Tuttiett offered some last minute tips at a training session earlier this week.
Rob Howley and Josh Lewsey addressed more than 250 community club coaches and referees at the first WRU National Community Conference on the weekend. The volunteers benefitted from coaching masterclasses and workshops in a bid to connect all levels of the rugby pathway in Wales.
UEFA has today confirmed the Football Association of Wales (FAW) has been successful in its bid for the Millennium Stadium to host the 2017 UEFA Champions League Final on Saturday 3rd June, 2017 (kick-off: 19.45hrs GMT).
The winners of a filmmaking competition organised by the education charity Into Film and the WRU enjoyed a behind the scenes tour of the Millennium Stadium - and a chance to be photographed with the WRU's fire-breathing, rugby loving mascot, Scorch The Dragon, and Welsh international, Jake Ball.