London Wasps are one of just three clubs to have won both the Heineken Cup and Amlin Challenge Cup - and stalwart Simon Shaw is hungry for more collective and personal European glory.
When Wasps won the Amlin Challenge Cup in 2003 and the Heineken Cup in 2004 and 2007, British & Irish Lion and England lock Shaw was at the heart of their triumphs making him one of the elite nine players to have won three ERC tournament titles.
While Wasps have lost just one of their 17 tournament matches - 19-17 at Racing-Metro 92 back in January - the Blues are appearing in the tournament courtesy of qualifying as one of the Heineken Cup Pool runners-up.
"The inclusion of the Heineken Cup sides certainly adds a bit of spice to the tournament," said Shaw. "And it is certainly an improved format. By dropping those sides down and having the best of the Amlin Challenge Cup teams, you have effectively got the calibre of the Heineken Cup quarter-finals.
"Any European match adds a bit of extra spice but England versus Wales doesn't necessarily come into it for me. You just want to play European rugby at the highest level.
"I have always loved playing in European competition, even if it's playing Bucharest away for Bristol - European fixtures are fantastic and I love them all. As you get to my stage in rugby, you treasure European games and big away trips more than anything because you think that it could be the last one.
"Cardiff Blues will be disappointed that they got knocked out of the Heineken Cup at the group stages and they'll want to prove a point by coming down to our place and showing that they're more deserving than we are of being in this position.
"Cardiff Blues and ourselves are both playing some great attacking rugby at the moment and we know they have got class players throughout their side. They are a fantastic team.
"There are the guys who went on the Lions tour and also a couple of Kiwis such as Xavier Rush, who is a fantastic ball carrier. We played them a couple of years ago and the players were coming off left, right and centre with bangs and bruises, so you always know it's going to be a physical battle.
"At the same time, there's been a bit of running rugby going on so I think it will be a tremendous encounter.
"I think thoughts that rugby as a whole was turning into a bit of a dour game have been flipped on their heads. I said at the time that rugby sometimes goes through a bit of a phase where, for whatever reason, coaches want their players to play in a certain way.
"But now everything seems to have freed up and everyone wants to play open, running rugby, which is fantastic for everyone."
On still going strong at 37-years-old and hunting for that fourth medal, Shaw added: "It's nice to be up there in that list of three medal winners and hopefully the three of us at Wasps can make it four.
"Back then at the start I thought I was invincible until I got a shock in 1995 and got a couple of serious injuries and thought it might all be over. But since then, I've taken every year as it comes and I'm grateful that I've been able to carry on as long as I have.
"The winner of the Amlin Challenge Cup automatically qualifies for the Heineken Cup, a tournament that has grown incredibly. The interest that the Heineken Cup generates in terms of crowds is immense - its popularity is just fantastic."
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup
Wales Women may not have got the results they wanted recently on the field, but off it they have made massive strides in strength and conditioning - and that is in no small part due to S&C coach Sam Dodge.
Two weeks into the new pitch project at Millennium Stadium, Groundman Craig Campbell takes staff on a unique behind-the-scene tour of the works so far and National Squad Assistant Strength and Conditioning Coach John Ashby and Tour Guide Peter Owen describe what the revamp means for them.
Try-scorer Jenny Davies and fellow prop Megan York reveal to WRU TV's Graeme Gillespie their thoughts after Wales broke their drought in the Women's Rugby World Cup with a 35-3 win over South Africa in Paris.
Wales Women are expecting a tough battle against South Africa on Saturday as both teams seek their first pool win of the Rugby Women's World Cup. WRU TV's Graeme Gillespie talks to head coach Rhys Edwards and lock Jenny Hawkins.
Wales' Sam Warburton took a group of employees from Admiral on a behind the scenes tour of the Millennium Stadium and WRU TV tagged along to bring you a snippet of what it's like for the players on match day