London Wasps are one of just three clubs to have won both the Heineken Cup and Amlin Challenge Cup - and stalwart Simon Shaw is hungry for more collective and personal European glory.
When Wasps won the Amlin Challenge Cup in 2003 and the Heineken Cup in 2004 and 2007, British & Irish Lion and England lock Shaw was at the heart of their triumphs making him one of the elite nine players to have won three ERC tournament titles.
While Wasps have lost just one of their 17 tournament matches - 19-17 at Racing-Metro 92 back in January - the Blues are appearing in the tournament courtesy of qualifying as one of the Heineken Cup Pool runners-up.
"The inclusion of the Heineken Cup sides certainly adds a bit of spice to the tournament," said Shaw. "And it is certainly an improved format. By dropping those sides down and having the best of the Amlin Challenge Cup teams, you have effectively got the calibre of the Heineken Cup quarter-finals.
"Any European match adds a bit of extra spice but England versus Wales doesn't necessarily come into it for me. You just want to play European rugby at the highest level.
"I have always loved playing in European competition, even if it's playing Bucharest away for Bristol - European fixtures are fantastic and I love them all. As you get to my stage in rugby, you treasure European games and big away trips more than anything because you think that it could be the last one.
"Cardiff Blues will be disappointed that they got knocked out of the Heineken Cup at the group stages and they'll want to prove a point by coming down to our place and showing that they're more deserving than we are of being in this position.
"Cardiff Blues and ourselves are both playing some great attacking rugby at the moment and we know they have got class players throughout their side. They are a fantastic team.
"There are the guys who went on the Lions tour and also a couple of Kiwis such as Xavier Rush, who is a fantastic ball carrier. We played them a couple of years ago and the players were coming off left, right and centre with bangs and bruises, so you always know it's going to be a physical battle.
"At the same time, there's been a bit of running rugby going on so I think it will be a tremendous encounter.
"I think thoughts that rugby as a whole was turning into a bit of a dour game have been flipped on their heads. I said at the time that rugby sometimes goes through a bit of a phase where, for whatever reason, coaches want their players to play in a certain way.
"But now everything seems to have freed up and everyone wants to play open, running rugby, which is fantastic for everyone."
On still going strong at 37-years-old and hunting for that fourth medal, Shaw added: "It's nice to be up there in that list of three medal winners and hopefully the three of us at Wasps can make it four.
"Back then at the start I thought I was invincible until I got a shock in 1995 and got a couple of serious injuries and thought it might all be over. But since then, I've taken every year as it comes and I'm grateful that I've been able to carry on as long as I have.
"The winner of the Amlin Challenge Cup automatically qualifies for the Heineken Cup, a tournament that has grown incredibly. The interest that the Heineken Cup generates in terms of crowds is immense - its popularity is just fantastic."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers