Ospreys skipper Ryan Jones knows his side were on the verge of making history in San Sebastien - but could only watch on as Dan Biggar's match winning drop goal attempt sailed wide.
The Welsh region fell 29-28 to Biarritz Olympique as another scintillating Heineken Cup quarter-final went down to the wire.
Again, it was the home side that prospered at the end of a see-saw battle of the highest calibre.
"We had plenty of other opportunities to have won the game comfortably," a downcast Jones told Sky Sports after the match.
"We don't come to arenas like this and get intimidated, we come to be brave and to play.
"I'm heartbroken for my team. We possibly deserved to get more out of the game than we got. It was two teams going at it hammer and tongs.
"Im always proud of my team and they have played with a lot of heart and courage - but sometimes you need a little bit more than that."
However Jones turned his attention to the remainder of a season that could still yield silverware via the Magners League. He said. "There is still some rugby left this season but our Heineken Cup dream is over."
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.