Ospreys skipper Ryan Jones knows his side were on the verge of making history in San Sebastien - but could only watch on as Dan Biggar's match winning drop goal attempt sailed wide.
The Welsh region fell 29-28 to Biarritz Olympique as another scintillating Heineken Cup quarter-final went down to the wire.
Again, it was the home side that prospered at the end of a see-saw battle of the highest calibre.
"We had plenty of other opportunities to have won the game comfortably," a downcast Jones told Sky Sports after the match.
"We don't come to arenas like this and get intimidated, we come to be brave and to play.
"I'm heartbroken for my team. We possibly deserved to get more out of the game than we got. It was two teams going at it hammer and tongs.
"Im always proud of my team and they have played with a lot of heart and courage - but sometimes you need a little bit more than that."
However Jones turned his attention to the remainder of a season that could still yield silverware via the Magners League. He said. "There is still some rugby left this season but our Heineken Cup dream is over."
The WRU has launched a campaign to create a long term legacy for Welsh club rugby by highlighting the advantages of volunteering. Rhian Edwards, a volunteer at Seven Sisters, has enjoyed many benefits of her volunteering at a grassroots rugby club including being part of the Rugby World Cup volunteer workforce after being nominated by the WRU - and the WRU is asking for more people to develop their 'Welsh rugby roots'.
Wales head coach Warren Gatland and captain Sam Warburton say their first prioirty on Sunday in the opening game of the World Cup is to win against Uruguay and not get overly concerned with points difference.
With only days to go until the biggest rugby competition in the world begins, rugby fans visiting Cardiff this autumn will be able to enjoy a special display at National Museum Cardiff as part of the celebrations surrounding the Rugby World Cup.
Geraint John has taken up the new role of WRU elite coach development manager having arrived in Wales last week. WRU TV caught up with him at the WRU rugby department's strategy day at the Millennium Stadium.