Wales' Catrin Edwards is caught by French defensive duo Sandra Rabier and Caroline Ladagnous.
Wales Women suffered a second defeat in three Six Nations Championship games this season against France with a 3-15 reversal at the Brewery Field, Bridgend.
But Wales coach Jason Lewis has challenged his side to hit back immediately and redress the balance of their season by winning in Ireland in two weeks' time.
It was a disappointing performance all round from a Wales side who had struck back from defeat against England on the opening day of the season with a consummate victory over Scotland two weeks ago.
Sadly, any chance of a repeat performance disappeared in a second half that saw Wales commit far too many errors.
A Non Evans penalty in the first half gave Wales a slender interval advantage although France might have turned around in front had outside half Aurelie Bailon converted her side's penalty opportunities.
After that, however, it was France who took over control with left wing Caroline Ladagnous crossing for a try that left Wales very much behind the black ball.
Their plight worsened when Bailon finally found her range with a penalty from in front and though Wales threatened, they were a shadow of the side that had swept Scotland aside on Bridgend soil last time out.
Sandrine Agricole settled the issue with a second French try with Bailon's conversion putting further daylight between the sides.
Lewis said: "It was a poor performance and everyone is understandably disappointed. We need to be beating sides like that if we are where we think we are in the world game.
"I felt that we played most of the rugby in the first half but we failed to capitalise on our scoring opportunities.
"In the second half, we found ourselves pinned in our 22 for long periods during which time we messed up and gifted them a couple of scores.
"It will be interesting to see how we respond to this when we go to Ireland. I would like to think we can strike back with a victory and a decent performance too.
"We are off track in terms of our Six Nations ambitions, but I will be happy to accept wherever we finish in this tournament providing we learn the lessons of today's game."
The Webb Ellis Cup visited Lampeter on Monday to recognise the fact that the town is celebrating a major milestone as it is believed the first ever game of rugby played in Wales, was in fact played in Lampeter 150 years ago.
Cardiff Blues U18 Girls will go into Sunday's Gemau Cymru with an extra spring in their step after Welsh internationals Elinor Snowsill and Philippa Tuttiett offered some last minute tips at a training session earlier this week.
Rob Howley and Josh Lewsey addressed more than 250 community club coaches and referees at the first WRU National Community Conference on the weekend. The volunteers benefitted from coaching masterclasses and workshops in a bid to connect all levels of the rugby pathway in Wales.
UEFA has today confirmed the Football Association of Wales (FAW) has been successful in its bid for the Millennium Stadium to host the 2017 UEFA Champions League Final on Saturday 3rd June, 2017 (kick-off: 19.45hrs GMT).