Wales' Catrin Edwards is caught by French defensive duo Sandra Rabier and Caroline Ladagnous.
Wales Women suffered a second defeat in three Six Nations Championship games this season against France with a 3-15 reversal at the Brewery Field, Bridgend.
But Wales coach Jason Lewis has challenged his side to hit back immediately and redress the balance of their season by winning in Ireland in two weeks' time.
It was a disappointing performance all round from a Wales side who had struck back from defeat against England on the opening day of the season with a consummate victory over Scotland two weeks ago.
Sadly, any chance of a repeat performance disappeared in a second half that saw Wales commit far too many errors.
A Non Evans penalty in the first half gave Wales a slender interval advantage although France might have turned around in front had outside half Aurelie Bailon converted her side's penalty opportunities.
After that, however, it was France who took over control with left wing Caroline Ladagnous crossing for a try that left Wales very much behind the black ball.
Their plight worsened when Bailon finally found her range with a penalty from in front and though Wales threatened, they were a shadow of the side that had swept Scotland aside on Bridgend soil last time out.
Sandrine Agricole settled the issue with a second French try with Bailon's conversion putting further daylight between the sides.
Lewis said: "It was a poor performance and everyone is understandably disappointed. We need to be beating sides like that if we are where we think we are in the world game.
"I felt that we played most of the rugby in the first half but we failed to capitalise on our scoring opportunities.
"In the second half, we found ourselves pinned in our 22 for long periods during which time we messed up and gifted them a couple of scores.
"It will be interesting to see how we respond to this when we go to Ireland. I would like to think we can strike back with a victory and a decent performance too.
"We are off track in terms of our Six Nations ambitions, but I will be happy to accept wherever we finish in this tournament providing we learn the lessons of today's game."
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.