Wales' Catrin Edwards is caught by French defensive duo Sandra Rabier and Caroline Ladagnous.
Wales Women suffered a second defeat in three Six Nations Championship games this season against France with a 3-15 reversal at the Brewery Field, Bridgend.
But Wales coach Jason Lewis has challenged his side to hit back immediately and redress the balance of their season by winning in Ireland in two weeks' time.
It was a disappointing performance all round from a Wales side who had struck back from defeat against England on the opening day of the season with a consummate victory over Scotland two weeks ago.
Sadly, any chance of a repeat performance disappeared in a second half that saw Wales commit far too many errors.
A Non Evans penalty in the first half gave Wales a slender interval advantage although France might have turned around in front had outside half Aurelie Bailon converted her side's penalty opportunities.
After that, however, it was France who took over control with left wing Caroline Ladagnous crossing for a try that left Wales very much behind the black ball.
Their plight worsened when Bailon finally found her range with a penalty from in front and though Wales threatened, they were a shadow of the side that had swept Scotland aside on Bridgend soil last time out.
Sandrine Agricole settled the issue with a second French try with Bailon's conversion putting further daylight between the sides.
Lewis said: "It was a poor performance and everyone is understandably disappointed. We need to be beating sides like that if we are where we think we are in the world game.
"I felt that we played most of the rugby in the first half but we failed to capitalise on our scoring opportunities.
"In the second half, we found ourselves pinned in our 22 for long periods during which time we messed up and gifted them a couple of scores.
"It will be interesting to see how we respond to this when we go to Ireland. I would like to think we can strike back with a victory and a decent performance too.
"We are off track in terms of our Six Nations ambitions, but I will be happy to accept wherever we finish in this tournament providing we learn the lessons of today's game."
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event
GB7s women left their England base to train in Wales this week. Olympic Games hopeful Rachael Burford gives WRU TV's Graeme Gillespie her thoughts on Welsh teammate Jasmine Joyce - a 'one touch wonder'
The GB7s women's squad is currently training at Wales' Centre of Excellence where assistant coach Richie Pugh tells WRU TV's Graeme Gillespie some 'tough calls' will have to be made when it comes to finalising the 12 spots for Rio's Olympic Games.