The race is on, the pace is quickening and there are now only 100 days to go to the inaugural Magners League Grand Final on Saturday, 29 May.
And while everyone is looking up and admiring the current leaders Glasgow Warriors, it would be foolish to write off almost anyone in the chasing pack from making the Play-Offs and going on to compete for the ultimate prize in the Grand Final.
And the leading lights of the Magners League admit to enjoying the new format this season. "It was a great idea to introduce the Play-Off system and Grand Final into the Magners League. There has definitely been an increase in intensity and standard this season," said Tony McGahan, coach of Munster, the defending Magners League champions.
His side are just outside the Play-Off Zone in fifth place but could return to the top four as they host Edinburgh this weekend.
"Everything is so tight, with only eight points covering the top eight teams, and everyone is looking to knock their rivals out of the Play-Off Zone. We all want a top four finish and the new system means that every team will have something to play for right up to the end of the regular league season.
"Those final four rounds are going to be incredibly intense and cut throat. It is going to be a battle to the death and our eyes are firmly fixed on a top two finish in order to secure a home semi-final.
Because home advantage in both the Play-Offs and the Grand Final will go to the top ranked teams there is massive incentive for sides to finish their regular campaigns strongly to try to grab pole position.
Director of Celtic Rugby David Jordan, believes the new initiative is already having a major impact on the league and expects more big twists and turns before the final round of games on 7-9 May. "The Magners League Grand Final is all set to become a major showpiece occasion for the tournament. Every team craves the chance of appearing in the first Grand Final," he said.
Head coach Rowland Phillips and key front rower Carys Phillips look ahead to games against Spain and Ireland as Wales Women ramp up their preparations for the forthcoming Six Nations. The two warm-up games are a 'massive opportunity to refine the squad' according to the Welsh camp.
Martyn Phillips has discussed details of the newly published 'Strategy for Welsh Rugby' which puts in black and white terms the plans and direction of the governing body of the national sport in Wales for the next decade.
WRU chief executive Martyn Phillips has urged Welsh rugby fans to follow in the footsteps of their soccer counterparts at last summer's Euro Championship by backing their team to the hilt in the upcoming RBS 6 Nations campaign.
Chief executive Martyn Phillips has highlighted the plans for Wales to become a breeding ground for national and elite club rugby coaches, which are contained in the WRU's 10-year 'Strategy for Welsh Rugby'.
Andrew Coombs is enjoying his new role as Nelson forwards coach. The former Dragons and Wales lock has big ambitions to become a professional coach but feels it's important to learn the ropes in grassroots rugby and where better than his home club Nelson, with friends and family close to hand.
Students at Brynllywarch Hall School, near Newtown, have transformed their own lives, and are now having a positive impact on others through rugby. The sport has had a life-changing effect on the well-being of the students who are now delivering rugby sessions to local primary schools and playing for a new mixed ability side
Wales reached their first semi-final since 2013 in the opening round of this season's HSBC World Rugby Sevens Series in Dubai. WRU TV's Graeme Gillespie recaps on what proved to be an eventful tournament
Wales and Ospreys back row James King, who came through the North Wales age grade system, nominated North Wales Regional Community Rugby Manager Marc Roberts, in the WRU's 'Diolch' initiative where squad players thanked those who played a part in their rise to the top.
Beating Merthyr has boosted Carmarthen Quins hopes of reaching a top eight spot in the Principality Premiership. Quins captain Haydn Pugh is delighted with his team's progress and is determined that everyone from the Under 6s through to the senior team, enjoys the ride.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.