The race is on, the pace is quickening and there are now only 100 days to go to the inaugural Magners League Grand Final on Saturday, 29 May.
And while everyone is looking up and admiring the current leaders Glasgow Warriors, it would be foolish to write off almost anyone in the chasing pack from making the Play-Offs and going on to compete for the ultimate prize in the Grand Final.
And the leading lights of the Magners League admit to enjoying the new format this season. "It was a great idea to introduce the Play-Off system and Grand Final into the Magners League. There has definitely been an increase in intensity and standard this season," said Tony McGahan, coach of Munster, the defending Magners League champions.
His side are just outside the Play-Off Zone in fifth place but could return to the top four as they host Edinburgh this weekend.
"Everything is so tight, with only eight points covering the top eight teams, and everyone is looking to knock their rivals out of the Play-Off Zone. We all want a top four finish and the new system means that every team will have something to play for right up to the end of the regular league season.
"Those final four rounds are going to be incredibly intense and cut throat. It is going to be a battle to the death and our eyes are firmly fixed on a top two finish in order to secure a home semi-final.
Because home advantage in both the Play-Offs and the Grand Final will go to the top ranked teams there is massive incentive for sides to finish their regular campaigns strongly to try to grab pole position.
Director of Celtic Rugby David Jordan, believes the new initiative is already having a major impact on the league and expects more big twists and turns before the final round of games on 7-9 May. "The Magners League Grand Final is all set to become a major showpiece occasion for the tournament. Every team craves the chance of appearing in the first Grand Final," he said.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.