The race is on, the pace is quickening and there are now only 100 days to go to the inaugural Magners League Grand Final on Saturday, 29 May.
And while everyone is looking up and admiring the current leaders Glasgow Warriors, it would be foolish to write off almost anyone in the chasing pack from making the Play-Offs and going on to compete for the ultimate prize in the Grand Final.
And the leading lights of the Magners League admit to enjoying the new format this season. "It was a great idea to introduce the Play-Off system and Grand Final into the Magners League. There has definitely been an increase in intensity and standard this season," said Tony McGahan, coach of Munster, the defending Magners League champions.
His side are just outside the Play-Off Zone in fifth place but could return to the top four as they host Edinburgh this weekend.
"Everything is so tight, with only eight points covering the top eight teams, and everyone is looking to knock their rivals out of the Play-Off Zone. We all want a top four finish and the new system means that every team will have something to play for right up to the end of the regular league season.
"Those final four rounds are going to be incredibly intense and cut throat. It is going to be a battle to the death and our eyes are firmly fixed on a top two finish in order to secure a home semi-final.
Because home advantage in both the Play-Offs and the Grand Final will go to the top ranked teams there is massive incentive for sides to finish their regular campaigns strongly to try to grab pole position.
Director of Celtic Rugby David Jordan, believes the new initiative is already having a major impact on the league and expects more big twists and turns before the final round of games on 7-9 May. "The Magners League Grand Final is all set to become a major showpiece occasion for the tournament. Every team craves the chance of appearing in the first Grand Final," he said.
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.