The race is on, the pace is quickening and there are now only 100 days to go to the inaugural Magners League Grand Final on Saturday, 29 May.
And while everyone is looking up and admiring the current leaders Glasgow Warriors, it would be foolish to write off almost anyone in the chasing pack from making the Play-Offs and going on to compete for the ultimate prize in the Grand Final.
And the leading lights of the Magners League admit to enjoying the new format this season. "It was a great idea to introduce the Play-Off system and Grand Final into the Magners League. There has definitely been an increase in intensity and standard this season," said Tony McGahan, coach of Munster, the defending Magners League champions.
His side are just outside the Play-Off Zone in fifth place but could return to the top four as they host Edinburgh this weekend.
"Everything is so tight, with only eight points covering the top eight teams, and everyone is looking to knock their rivals out of the Play-Off Zone. We all want a top four finish and the new system means that every team will have something to play for right up to the end of the regular league season.
"Those final four rounds are going to be incredibly intense and cut throat. It is going to be a battle to the death and our eyes are firmly fixed on a top two finish in order to secure a home semi-final.
Because home advantage in both the Play-Offs and the Grand Final will go to the top ranked teams there is massive incentive for sides to finish their regular campaigns strongly to try to grab pole position.
Director of Celtic Rugby David Jordan, believes the new initiative is already having a major impact on the league and expects more big twists and turns before the final round of games on 7-9 May. "The Magners League Grand Final is all set to become a major showpiece occasion for the tournament. Every team craves the chance of appearing in the first Grand Final," he said.
Principality Stadium will host the UEFA Champions League Final in six weeks' time. WRU chairman Gareth Davies, Football Association of Wales chief executive Jonathan Ford and Ambassador Ian Rush joined young sports fans at the trophy arrival at the venue to celebrate the magnitude of the event on Saturday 3rd June (kick-off 19.45).
British and Irish Lions captain Sam Warburton is looking forward to bringing together players from Ireland, Scotland, England and Wales for the biggest challenge of their careers - a series against world champions, New Zealand.
For the fifth year running, Wales referee Nigel Owens will be in charge of proceedings at Judgement Day V at Principality Stadium. It promises to be 'extra special' for the Wales' favourite ref, as he will be making his 150th appearance in the league.
There will be no shortage of inside knowledge from Bowl Finalists Caerphilly and Amman United when they face each other on Sunday at National Finals Day. Caerphilly hooker Rhys Cleverly knows the Principality Stadium pitch better than most as a matchday groundsman, while Amman United can look to Wales' record try scorer Shane Williams for some helpful advice.
Two hundred and 40 teams competed in the inaugural Urdd WRU 7s held at Pencoed last week with Welsh internationals Steff Andrews and Jasmine Joyce impressed with the talent on display, as was Urdd chief executive, Sioned Hughes.
The countdown is on for Judgement Day V as tickets for the big day at Principality Stadium soar through the 50,000 mark. Players and coaches alike are bursting at the seams to play in the double header with Dragons coach Kingsley Jones claiming there is a 'real buzz' about the event.
WRU TV went behind the scenes when the four regions got together to test their skill set for the BBC's Scrum V Live rugby show, at the WRU National Centre of Excellene in the build up to Judgement Day V. Blues' Matthew Morgan was one of the stars of the show while the Dragons' Cory Hill proved a surprise package...the full set of results will be revealed on tv screens on matchday
Wales assistant coach Richie Pugh is confident his side can cause a few headaches in the Hong Kong Sevens this weekend. In a tough group, Wales kick off their campaign against New Zealand on Friday before playing Japan and Fiji, who are chasing their third consecutive Hong Kong title, on Saturday.
Bedwas had to overcome a stubborn Carmarthen Quins side before winning the Foster's Challenge Cup final in Bridgend with a 23-18 victory. Bedwas captain Nicky Griffiths pays tribute to his side who have claimed the club's first piece of silverware in the modern era.
Team coach Brett Davey is aiming to keep his unbeaten run in cup finals at Principality Stadium intact when his side take on Amman United in the WRU Bowl final, after he guided Caerphilly to a 20-14 win against Cilfynydd in the semi-finals.
Penallta are hoping to go one step further than last season when falling to Bedlinog in the WRU Plate Final. After a titanic struggle against Nant Conwy, they have given themselves a great chance, after a hard fought 18-13 semi-final victory.