Rob Howley knows that if a player can shine in the Heineken Cup, he will be fit for the demands of international rugby.
Howley, who won the Heineken Cup for Wasps in 2004 with a last-minute try says he will be keeping an eye on the proceedings this weekend.
With the RBS Six Nations kick-off less than a month away, the assistant coach to Warren Gatland in the Welsh national set up has spoken of the need for players to impress for the region if they are to have a look-in to the national squad.
"The Heineken Cup is an integral part of our selection process," said the former Wales scrumhalf, "So it is important players perform well in this competition.
"We have spoken about the intensity that this competition brings, which is similar to international rugby.
"Every player who starts in the Heineken Cup has got a great opportunity to impress the Wales management, particularly after our disappointing display against Australia.
"We are looking at selections and combinations, while we also have players coming back from injuries who have not played a lot of rugby over the Christmas period."
The Welsh regions have some crunch matches coming up, with the Ospreys travelling to take on French high-flyers Clermont Auvergne, the Dragons are off to play Glasgow in Scotland and the Blues and Scarlets entertain Sale and London Irish respectively.
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup