Rob Howley knows that if a player can shine in the Heineken Cup, he will be fit for the demands of international rugby.
Howley, who won the Heineken Cup for Wasps in 2004 with a last-minute try says he will be keeping an eye on the proceedings this weekend.
With the RBS Six Nations kick-off less than a month away, the assistant coach to Warren Gatland in the Welsh national set up has spoken of the need for players to impress for the region if they are to have a look-in to the national squad.
"The Heineken Cup is an integral part of our selection process," said the former Wales scrumhalf, "So it is important players perform well in this competition.
"We have spoken about the intensity that this competition brings, which is similar to international rugby.
"Every player who starts in the Heineken Cup has got a great opportunity to impress the Wales management, particularly after our disappointing display against Australia.
"We are looking at selections and combinations, while we also have players coming back from injuries who have not played a lot of rugby over the Christmas period."
The Welsh regions have some crunch matches coming up, with the Ospreys travelling to take on French high-flyers Clermont Auvergne, the Dragons are off to play Glasgow in Scotland and the Blues and Scarlets entertain Sale and London Irish respectively.
Whenever Bedlinog tackle Penallta a massive fixure is guaranteed but this Sunday there will be even more emphasis placed on the two rivals when they contest the SSE Swalec Plate final at Principality Stadium.
Ahead of their SSE SWALEC Bowl Final clash with Taffs Well at Principality Stadium on Sunday, Burry Port share their #FABXV nomination with WRUTV in the search for Welsh rugby's greatest volunteers. Everyone can get involved by sending nominations via twitter to @WRU_Community using the hashtag #FABXV
Cardiff Blues prop Gethin Jenkins and Ospreys centre Ben John look ahead to the first game at Principality Stadium in Saturday's double header which is promising to be a special occasion for all Welsh fans.
Carmarthen Quins Director of Rugby Ian Jones and committee member Jeff Thomas along with Llandovery chairman Handel Davies look ahead to Sunday's SSE SWALEC Cup showdown where both teams are out to prove 'West is best'
SWALEC ambassador Shane WIlliams is looking forward to Sunday's Finals Day where the Cup, Bowl and Plate offers a great opportunity for players and teams to experience the magic of playing at Principality Stadium
Carmarthen Quins coach Richard Kelly believes it is an exciting time to be part of the Scarlets region as his side take on local rivals Llandovery in the SSE Swalec Cup final on Sunday, as WRU TV's Graeme Gillespie discovers
Scarlets long serving prop Phil John talks to WRU TV's Graeme Gillespie about Judgement Day IV and SSE Swalec Cup finals day. The last time Llandovery were in the cup final in 2007, the Drovers claimed the spoils with Phil playing a major role in the engine room.
Meet Aberdare coach Luke Thomas whose #FABXV nomination goes to super volunteer Daz with a whopping 10 things he does for the club each week, all except the ironing! You can also join in the search for Welsh rugby's greatest volunteers, by sending your nomination via twitter to @WRU_Community using the hashtag #FABXV
SSE Swalec Cup kings Pontypridd travelled to Swansea, fully expecting a return to their second home but Llandovery had other ideas as they also sought victory in the semi-final to earn the right to play the final at Principality Stadium