Rob Howley knows that if a player can shine in the Heineken Cup, he will be fit for the demands of international rugby.
Howley, who won the Heineken Cup for Wasps in 2004 with a last-minute try says he will be keeping an eye on the proceedings this weekend.
With the RBS Six Nations kick-off less than a month away, the assistant coach to Warren Gatland in the Welsh national set up has spoken of the need for players to impress for the region if they are to have a look-in to the national squad.
"The Heineken Cup is an integral part of our selection process," said the former Wales scrumhalf, "So it is important players perform well in this competition.
"We have spoken about the intensity that this competition brings, which is similar to international rugby.
"Every player who starts in the Heineken Cup has got a great opportunity to impress the Wales management, particularly after our disappointing display against Australia.
"We are looking at selections and combinations, while we also have players coming back from injuries who have not played a lot of rugby over the Christmas period."
The Welsh regions have some crunch matches coming up, with the Ospreys travelling to take on French high-flyers Clermont Auvergne, the Dragons are off to play Glasgow in Scotland and the Blues and Scarlets entertain Sale and London Irish respectively.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.