Rob Howley knows that if a player can shine in the Heineken Cup, he will be fit for the demands of international rugby.
Howley, who won the Heineken Cup for Wasps in 2004 with a last-minute try says he will be keeping an eye on the proceedings this weekend.
With the RBS Six Nations kick-off less than a month away, the assistant coach to Warren Gatland in the Welsh national set up has spoken of the need for players to impress for the region if they are to have a look-in to the national squad.
"The Heineken Cup is an integral part of our selection process," said the former Wales scrumhalf, "So it is important players perform well in this competition.
"We have spoken about the intensity that this competition brings, which is similar to international rugby.
"Every player who starts in the Heineken Cup has got a great opportunity to impress the Wales management, particularly after our disappointing display against Australia.
"We are looking at selections and combinations, while we also have players coming back from injuries who have not played a lot of rugby over the Christmas period."
The Welsh regions have some crunch matches coming up, with the Ospreys travelling to take on French high-flyers Clermont Auvergne, the Dragons are off to play Glasgow in Scotland and the Blues and Scarlets entertain Sale and London Irish respectively.
The Webb Ellis Cup visited Lampeter on Monday to recognise the fact that the town is celebrating a major milestone as it is believed the first ever game of rugby played in Wales, was in fact played in Lampeter 150 years ago.
Cardiff Blues U18 Girls will go into Sunday's Gemau Cymru with an extra spring in their step after Welsh internationals Elinor Snowsill and Philippa Tuttiett offered some last minute tips at a training session earlier this week.
Rob Howley and Josh Lewsey addressed more than 250 community club coaches and referees at the first WRU National Community Conference on the weekend. The volunteers benefitted from coaching masterclasses and workshops in a bid to connect all levels of the rugby pathway in Wales.
UEFA has today confirmed the Football Association of Wales (FAW) has been successful in its bid for the Millennium Stadium to host the 2017 UEFA Champions League Final on Saturday 3rd June, 2017 (kick-off: 19.45hrs GMT).
The winners of a filmmaking competition organised by the education charity Into Film and the WRU enjoyed a behind the scenes tour of the Millennium Stadium - and a chance to be photographed with the WRU's fire-breathing, rugby loving mascot, Scorch The Dragon, and Welsh international, Jake Ball.