Stephen Jones says his side are looking to bounce back from their defeat in Ireland with a big game against Italy at the Millennium Stadium on Saturday.
Jones will make his tenth appearance against the Azzuri this weekend and knows that securing a second win in this competition for his side will be no easy task.
He explained: "Italy are a difficult outfit. They're forward orientated with a very good set-piece, but it's about us being smart and confident. We want to play with width and tempo and move Italy around.
This season has been far for satisfactory for Jones and co. who have recorded just one win from four matches. And that return prompted Jones to say: "As players we have been frustrated with certain aspects of our game. We were below par and didn't play to our potential against Ireland and that's hugely disappointing. Now we have work hard to make sure we bounce back.
"It's a big game against Italy. We know the performance against Ireland was not good enough and the coaches are demanding better. The coaches are disappointed and so are the players.
"Things were said about or attacking game in the autumn but we addressed that and our attack was very good before Dublin. We had made 20 linebreaks in three games but Ireland managed to contain us very well. So that's something we must look at.
"It was disappointing to be down to 14 men again. In previous years we have managed to deal with that but this season it has cost us dearly.
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.