Wales centre James Hook believes the squad are close to producing the kind of rugby that will be very hard for any side to stop.
Warren Gatland's men put in a superb second-half display against Grand Slam favourites France on Friday night as tries from Leigh Halfpenny and Shane Williams brought them within touching distance of a remarkable victory.
But a frustrating opening 40 minutes in which Wales handed the visitors a 20-point lead courtesy of two interception tries ultimately left Hook and co with too much to do in an enthralling Round 3 encounter.
"It's becoming a habit for us but we know we have to start well. We said all week that we needed to get a good start but we keep shooting ourselves in the foot," said Hook, who played his third straight international in the No13 shirt.
"We were poor throughout the first half but the second half was encouraging for us. We just left ourselves too much to do.
"At half-time, we said we didn't want to concede any more tries. We wanted to keep attacking and take the game to France - that was the one pleasing aspect of the performance. We have to build on that, keep digging in and battling on.
"If we can produce that second half performance for the full 80 minutes, we're not that far away and someone will take a hiding."
Hook threw the first of the interception passes early in the first half and the 24-year-old immediately held his hands up and admitted his mistake.
The Ospreys star made no attempt to shy away from the situation and even apologised to his team-mates and coaches before doing the same when addressing the media after the match.
"It was really disappointing and poor execution from myself. I was to blame and I apologised to Warren Gatland and the team at half time," added Hook.
"I just want to play rugby and that involves throwing the ball around. When you throw the pass, you have to try and have the vision on when the opposition players spot the blitz.
"Unfortunately for myself and the team they caught me out. It was a bad start for us. You always try things in a game and sometimes it comes off and others it does not. I definitely felt I had to apologise.
"The way we play is high risk and high reward but it won't ever change me from trying out new things as I feel it's one of the strengths in my game. You just have to try and put it behind you and concentrate on the next game."
That next game comes in just under a fortnight's time when Wales travel to Dublin to take on reigning Six Nations Champions Ireland at Croke Park.
Hook admits that facing the Grand Slam Champions in their own backyard is a particularly tough challenge but he has no doubt that this Welsh squad have the potential to return home with a famous win.
"We had enough chances to win the match against France. But they scored two tries from our mistakes whereas we scored two from playing rugby.
"It will be tough in Dublin but if we cut out our mistakes and start well against Ireland, we won't be far away. We are hurting ourselves so we need to get our own house in order. Then we will take some stopping."
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Head coach Rowland Phillips and key front rower Carys Phillips look ahead to games against Spain and Ireland as Wales Women ramp up their preparations for the forthcoming Six Nations. The two warm-up games are a 'massive opportunity to refine the squad' according to the Welsh camp.
Martyn Phillips has discussed details of the newly published 'Strategy for Welsh Rugby' which puts in black and white terms the plans and direction of the governing body of the national sport in Wales for the next decade.
WRU chief executive Martyn Phillips has urged Welsh rugby fans to follow in the footsteps of their soccer counterparts at last summer's Euro Championship by backing their team to the hilt in the upcoming RBS 6 Nations campaign.
Chief executive Martyn Phillips has highlighted the plans for Wales to become a breeding ground for national and elite club rugby coaches, which are contained in the WRU's 10-year 'Strategy for Welsh Rugby'.
Andrew Coombs is enjoying his new role as Nelson forwards coach. The former Dragons and Wales lock has big ambitions to become a professional coach but feels it's important to learn the ropes in grassroots rugby and where better than his home club Nelson, with friends and family close to hand.
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When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
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