Welsh Rugby Union chief executive Roger Lewis today welcomed the dawn of a 'new era' for rugby's premier professional club competition in Ireland, Italy, Scotland and Wales alongside the announcement of the new GUINNESS PRO12 fixtures.
The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition.
Guinness was confirmed this morning as the new title sponsor for the competition which kicks off for 2014/2015 in the first weekend of September with the Scarlets hosting Ulster at Parc y Scarlets, the Ospreys facing Benetton Treviso at the Liberty Stadium and both the Cardiff Blues and Newport Gwent Dragons on the road - to Zebre and Connacht Rugby respectively.
"The news that Guinness are on board as the new title sponsors of the GUINNESS PRO12 will be universally welcomed by everyone involved with the competition," said Mr Lewis.
"To have attracted the sponsorship of such a major blue chip brand reflects the innate value of the competition and is also testament to the hard work and dedication of the PRO12 executive. The commercial team at the PRO12 must be applauded for having secured such a heavy-weight of the international business world as a commercial partner.
"The PRO12 has gone from strength to strength in recent years and has a vibrant future ahead of it and this new association with Guinness really feels like it signifies the dawn of a new and dynamic era for the competition."
The WRU has teamed up with Crawshay's to tour Georgia in June. The side, which will be called the Crawshays WRU President's XV, will play Emerging Georgia twice, in a tour which supports the Welsh Government's efforts to grow relations between the two countries.
Wales Sevens are looking to re-group after a disappointing tournament last time out in South Africa. The next double leg in New Zealand and Las Vegas offers Gareth Williams a chance to redeem themselves.
Wales Women's head coach Rhys Edwards was at Llandovery to see the conclusion of an entertaining Women's Regional championship where any one of three teams were in contention for title glory on the last day of action.