Chief Executive's Andrew Hore (Ospreys), Mark Davies (Scarlets), Gareth Davies (Dragons) and Richard Holland (Blues) at today's announcement.
BT Sport has extended its support and investment into club rugby after agreeing a new sponsorship deal with the four Welsh Regions - the Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.
The new multi-million pound agreement over three years is the largest joint sponsorship in the history of the four Regions and signals an exciting future partnership ahead between the successful broadcaster and Welsh regional rugby.
The partnership will include a commitment to community development programmes in Wales that will see BT working closely with the Regions to link the Welsh national sport and its rugby role models with technology, education and community investment in sport.
The deal sees the BT Sport logo appear on three Welsh Regions' jerseys for the next three seasons; on the front of the home and away shirts to be worn by Scarlets and Newport Gwent Dragons and on the front of the Ospreys' home shirt and the back of their away kit, with the front of the Ospreys' away shirt already secured with another partner. As a key sponsor, BT Sport's brand will feature prominently in all the Welsh regions home grounds, within community activity and in regional rugby marketing materials.
And for the first time, the Cardiff Blues have agreed naming rights for their iconic home ground - now to be known as "BT Sport Cardiff Arms Park". The Cardiff Blues shirt sponsorship continues with Airbus Group (previously EADS), with BT Sport becoming kit sponsor to Cardiff Blues Women's Rugby.
Ann Beynon, Director Wales, BT said: "We are delighted to have reached an agreement with the four Regions and there are exciting times ahead as we embark on our new relationship with Welsh Rugby.
"Rugby is at the heart of BT Sport - we're excited to support Regional Rugby and its distinct and dynamic culture, with all it stands for in terms of strength, determination, daring, passion and skill.
"We respect and want to support the passion of the very knowledgeable Welsh rugby communities and applaud the positive and progressive work being done by Regional Rugby Wales (RRW) and those overseeing and working within the four Welsh Regions."
Mark Davies, Acting Chief Executive of Regional Rugby Wales, the body which represents the four Welsh Regions, said: "It's a time to celebrate the strides that the Welsh Regions are making to take the game forward in Wales with real unity, a common purpose, shared philosophy and commitment to ensuring that our businesses are sustainable.
"This is a clear vote of confidence in the Welsh Regions and we are delighted to be working alongside BT, a successful global brand that can see the real value in investing significantly in our Regional businesses, our 200 professional players and the rugby development structures we have in place.
"It's great to have positive news for Regional Rugby as we all now look forward to a new season, with a new European competition and greater challenges in our PRO12 domestic league."
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.
WRU Head of Rugby Josh Lewsey met with volunteers across the game earlier this week, championing their role in the sport. He was joined by Wales captain Sam Warburton for part of the day as volunteers took part in a 'Try Out' event for the 2015 Rugby World Cup
Wales Women may not have got the results they wanted recently on the field, but off it they have made massive strides in strength and conditioning - and that is in no small part due to S&C coach Sam Dodge.
Scarlets skipper Ken Owens said his players have "taken it on the chin" from the coaches in the wake of last weekend's six-try defeat in Dublin and are ready to made amends against Benetton Treviso on Saturday night.
The Welsh Rugby Union, in conjunction with Sport Wales, is sending out an open invitation for talented sportswomen to attend a Talent Identification event at the WRU's National Centre of Excellence on Saturday, September 27. (8.30am-4.30pm)