The Lord Mayor of Cardiff, Councillor Derrick Morgan, with the Heineken Cup and Amlin Challenge Cup at today's trophy handover at Cardiff Castle.
The countdown to one of Europe's great sporting weekends is fully underway following today's handover in the Welsh capital of the Heineken Cup and Amlin Challenge Cup trophies to the Lord Mayor of Cardiff.
Councillor Derrick Morgan accepted the two pieces of silverware at City Hall just under a fortnight before thousands of supporters from all corners of the continent descend on Cardiff for the 2014 Amlin Challenge Cup and Heineken Cup finals on the weekend of 23 and 24 May.
Cardiff is steeped in European club rugby history having hosted six Heineken Cup finals and one Amlin Challenge Cup decider to date, and the city remains a hugely compelling destination for rugby fans. The finals also form a showpiece event during the city's year as European Capital of Sport 2014.
Supporters can still buy tickets for the Heineken Cup decider at the Millennium Stadium on Saturday week which promises to be a classic Anglo-French clash between holders, RC Toulon, and Saracens, while the Amlin Challenge Cup final featuring Bath Rugby and Northampton Saints at the Cardiff Arms Park the evening before is a sell-out.
Cardiff is set to reap a host of additional benefits with research following ERC's 2011 finals demonstrating that the economic impact on the Welsh capital from the 83,000 fans who attended the games amounted to £24 million, with 70,000 of those supporters coming from outside Wales.
Both finals, which will feature players from as many as 15 nations including such stars of the global game as Jonny Wilkinson, George North, Schalk Brits and Bryan Habana, will be broadcast in more than 150 countries worldwide with additional news coverage in the days building to the showpiece weekend.
ERC has entered into a partnership with Cardiff City Council to create a European Champions Village fan experience outside Cardiff Castle. With Duke Street pedestrianised on the Saturday of the Heineken Cup final, the Champions Village will be open from midday and will offer a perfect opportunity for locals to savour the unique atmosphere of a major European rugby occasion.
The Village will be the focal point for a gathering of fans, both local and overseas with live music, interactive games, a Heineken Cup trophy photo booth, a big screen, Heineken bars and local cuisine as well as special guests from the world of rugby.
As part of the build-up to the finals weekend, ERC has joined forces with the WRU, Cardiff Blues and adidas to develop an annual grassroots community rugby programme targeting young players. More than 100 players aged between 11 and 12 from seven schools in the Cardiff region took part in a qualification festival as part of the programme targeting schools which are not traditionally associated with rugby.
The winning schools, Radyr and St Telios High School, will compete in the final of the inaugural Cardiff 2014 Rugby Cup at the Amlin Challenge Cup final venue, Cardiff Arms Park, on Wednesday week.
Tickets are available for the Heineken Cup final via ticketmaster.co.uk and Ticketlineuk in Cardiff with full details on www.ercrugby.com/finals
Friday, 23 May Amlin Challenge Cup final
Bath Rugby v Northampton Saints
Cardiff Arms Park 8.00pm
Saturday, 24 May European Champions Village
Duke Street from 12 noon
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event