WRU President Dennis Gethin at the Millennium Stadium.
The President of the Welsh Rugby Union, Dennis Gethin, has proclaimed the SWALEC Finals as a special day for the game in Wales.
He says the three games next Sunday will provide memorable experiences for everyone involved from all six of the competing teams and their communities.
The President said the SWALEC Cup is one of Welsh club rugby's most prestigious knock-out tournaments and while holders Pontypridd will be looking to retain the title Cross keys will be determined to win back the trophy they won in 2012.
On Sunday at the Millennium Stadium there will be three live games of rugby union showcasing the best of Welsh rugby from the community game through to the professional teams in the Premiership Division.
Before Pontypridd and Cross Keys clash for the Cup, Merthyr will take on Rhiwbina in the Plate final and Clwb Rugby Cymry Caerdydd will compete with Llantwit Major for the Bowl.
The three game format has now become a regular event in the sporting calendar when fans from six teams sit side by side to cheer on their teams.
Mr Gethin said: "This is the showpiece day for our clubs and a celebration of Welsh club rugby.
"My hearty congratulations to Cross Keys, Pontypridd, Merthyr, Rhiwbina, Clwb Rygbi Cymry Caerdydd and Llantwit Major on winning their places at what will be a marvellous and memorable day out for the players, coaches and fans of the six clubs.
"The 2014 SWALEC Cup, SWALEC Plate and SWALEC Bowl will be won and proudly paraded at the home of Welsh rugby."
The SWALEC Bowl Final kicks off proceedings with Clwb Rygbi Cymry Caerdydd taking on Llantwit Major at 1pm.
Merthyr, who beat former finalists Glynneath 66-10 In the semi-final, take on another Cardiff club Rhiwbina at 3.15pm in the SWALEC Plate Final before the highlight of the day with SWALEC Cup champions Pontypridd facing 2012 winners Cross Keys at 5.25pm.
There will be a whole host of activities on offer for all the family, from face painting, balloon artists, a circus school and mask making. There will be a Scorch Zone around the Gate 3 entrance and an opportunity to meet a Wales international player.
Tickets for the day are £10 for adults, £5 for Under 16s and £20 for a family of four.
Tickets are available from www.wru.co.uk/tickets, by calling 0844 8471881 or from any of the six finalist clubs.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.
A joint venture between the WRU and Admiral saw hundreds of children enjoy the Admiral Festival of Rugby held at the National Centre of Excellence at the weekend where Welsh internationals Sam Warburton, Scott Williams and Rob Evans were in attendance.
Wll Jones leads Wales U18s into battle this afternoon against Italy where the Welsh side will be seeking to bounce back from their narrow defeat to SA Schools in their opening clash of the U19 International Series
All four regions attended a successful training camp staged last weekend at the WRU National Centre of Excellence. It was a chance for new Wales Women's head coach Rowland Phillips to deliver his key messages to players and coaches as he prepares for the new season.
Wales U18 Team Manager Gethin Watts believes the next couple of weeks will be 'extremely beneficial' to the future of Welsh rugby as his side prepare to take part in the Under 19 International Series being staged in South Africa.
The WRU is searching for 12 new rugby development apprentices following a successful first year of its WRU Coach Core programme. Craig Duncan and Jess Hancock have flourished in the first year of the programme which has given them a real direction in their lives.
The WRU signed TV comedian Rhod Gilbert up to a 'Coaching Children Level 1' course before letting him loose on an U8s side at Whitland Junior Borderers - we went behind the scenes to film the making of 'Rhod Gilbert's Work Experience' see the results here.
Llandovery are aiming to make it three titles in a row in this year's Foster's National 7s being held at BT Sport Cardiff Arms Park on Sunday 28 August. Drovers assistant coach Simon Davies and Lee Rees assess their sides chances
A pioneering strength and conditioning programme has been delivered to more than 8000 boys and girls at hub schools throughout Wales this season, helping to develop stronger, more flexible athletes for rugby and other sports.
The Singha Premiership Rugby 7s Series returns to the BT Sport Cardiff Arms Park on July 22nd when all four Welsh regions go head to head. Scarlets skills coach Dai Flanagan and Blues Elite Performance Pathway Manager Richard Hodges along with current Welsh squad members were at the launch of this season's event