Welsh rugby triumphed at last night's prestigious Rugby Expo Awards at Twickenham, taking home the top honours for the WRU's marketing team.
The winning 2012 Dove Men Series 'Our Land, Our Way' campaign used leading players Dan Lydiate, George North, Rhys Priestland and Leigh Halfpenny to capture the spirit of Wales and Welsh Rugby.
The multi-media programme inspired a nation to get behind the team and significantly maximised ticket sales for games at the Millennium Stadium.
The Awards are among the highlights of this year's Rugby Expo which has become established as a must-attend event for key figures in professional and grassroots rugby.
Craig Maxwell, Head of WRU Group Sales and Marketing, said: "We are delighted to have won the category with our campaign. The honour is testament to all of the hard work and dedication put in by all of our staff. ''
Wales head coach Warren Gatland also recieved a special award for making an 'outstanding contribution' to rugby.
As well as Gatland and the Autumn Internationals getting the top prize, WRU's Community Partner SWALEC was declared 'highly commended' in the Sponsor of the Year category for their excellent work within Welsh rugby communities.
Also shortlisted in the Sponsors category was national jersey partner, Admiral. Elsewhere the Millennium Stadium's 2013 RBS 6 Nations Wales versus England event was runner up to the Aviva Premiership Final for Event of the Year.
This year's awards were presented at Twickenham by some of the high profile rugby players, administrators and media specialists who had taken part in an exhaustive judging process.
John Hockey, chairman of Rugby Ventures, organisers of Rugby Expo said: "In a relatively short time the Rugby Expo Awards have become a valued badge of recognition and appreciation of creativity, innovation and best practice in the world of rugby.
"As the game continues to grow in and beyond its traditional markets our aim is to celebrate the achievements of those who do so much for rugby away from the field of play and encourage others to emulate and surpass their achievements.
"Our congratulations go not only to the winners but to all those who were short-listed in their categories."
Porthcawl recently received a WRU facilities grant and funding from Natwest RugbyForce in order to give their changing rooms a facelift. This came after receiving £10,000 in a WRU facilities grant last year to tarmac their car park. The improvements have already helped to make the club more accessible, not only for their own members and players but for the whole community.
The Welsh Rugby Union has launched a new, accredited Safeguarding and Protecting Children course - funded by the WRU and delivered in partnership with Sport Wales and the NSPCC - fo rugby club volunteers around Wales.
The SWALEC semi-final draws threw up some mouth-watering clashes in the Cup, Plate and Bowl as the 12 teams aim for the Millennium Stadium Finals Day. All the semi-finals are to be played on the weekend of April 12.
Welsh whistler Rhys Thomas continues to scale the heights of the game as he prepares to be an official in this weekend's Hong Kong Sevens tournament, undoubtedly the showpiece event on the World Series calendar.
Wales International Ian Evans and Wales and Lions legend Scott Quinnell swapped rugby balls for paint pots at Tonna during the RBS 6 Nations. They surprised club players with a special clubhouse makeover to launch NatWest RugbyForce 2014 - a programme developed in partnership with the WRU to make rugby clubs stronger businesses by improving and renovating their facilities with the support of volunteers and the local community.
Fresh from claiming the Bowl honours in Tokyo last Sunday, the Wales Sevens squad have settled into their routine as they prepare for this weekend's Hong Kong tournament where Iolo Evans is aiming high, as WRU TV's Graeme Gillespie discovers.