Welsh rugby triumphed at last night's prestigious Rugby Expo Awards at Twickenham, taking home the top honours for the WRU's marketing team.
The winning 2012 Dove Men Series 'Our Land, Our Way' campaign used leading players Dan Lydiate, George North, Rhys Priestland and Leigh Halfpenny to capture the spirit of Wales and Welsh Rugby.
The multi-media programme inspired a nation to get behind the team and significantly maximised ticket sales for games at the Millennium Stadium.
The Awards are among the highlights of this year's Rugby Expo which has become established as a must-attend event for key figures in professional and grassroots rugby.
Craig Maxwell, Head of WRU Group Sales and Marketing, said: "We are delighted to have won the category with our campaign. The honour is testament to all of the hard work and dedication put in by all of our staff. ''
Wales head coach Warren Gatland also recieved a special award for making an 'outstanding contribution' to rugby.
As well as Gatland and the Autumn Internationals getting the top prize, WRU's Community Partner SWALEC was declared 'highly commended' in the Sponsor of the Year category for their excellent work within Welsh rugby communities.
Also shortlisted in the Sponsors category was national jersey partner, Admiral. Elsewhere the Millennium Stadium's 2013 RBS 6 Nations Wales versus England event was runner up to the Aviva Premiership Final for Event of the Year.
This year's awards were presented at Twickenham by some of the high profile rugby players, administrators and media specialists who had taken part in an exhaustive judging process.
John Hockey, chairman of Rugby Ventures, organisers of Rugby Expo said: "In a relatively short time the Rugby Expo Awards have become a valued badge of recognition and appreciation of creativity, innovation and best practice in the world of rugby.
"As the game continues to grow in and beyond its traditional markets our aim is to celebrate the achievements of those who do so much for rugby away from the field of play and encourage others to emulate and surpass their achievements.
"Our congratulations go not only to the winners but to all those who were short-listed in their categories."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
Head coach Rowland Phillips is deligthed he can now call BT Sport Cardiff Arms Park home for his Wales Women's side, who launch their international season next month with games against Scotland and UK Armed Forces in the heart of the capital city.
Wales Sevens star Sam Cross has put his home town club of Brynmawr on the map after winning a silver medal at the Rio Olympics with Team GB. His club have now honoured him by naming their players bar after him, as WRU TV discovered at the official launch, recently.
One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers