Welsh rugby triumphed at last night's prestigious Rugby Expo Awards at Twickenham, taking home the top honours for the WRU's marketing team.
The winning 2012 Dove Men Series 'Our Land, Our Way' campaign used leading players Dan Lydiate, George North, Rhys Priestland and Leigh Halfpenny to capture the spirit of Wales and Welsh Rugby.
The multi-media programme inspired a nation to get behind the team and significantly maximised ticket sales for games at the Millennium Stadium.
The Awards are among the highlights of this year's Rugby Expo which has become established as a must-attend event for key figures in professional and grassroots rugby.
Craig Maxwell, Head of WRU Group Sales and Marketing, said: "We are delighted to have won the category with our campaign. The honour is testament to all of the hard work and dedication put in by all of our staff. ''
Wales head coach Warren Gatland also recieved a special award for making an 'outstanding contribution' to rugby.
As well as Gatland and the Autumn Internationals getting the top prize, WRU's Community Partner SWALEC was declared 'highly commended' in the Sponsor of the Year category for their excellent work within Welsh rugby communities.
Also shortlisted in the Sponsors category was national jersey partner, Admiral. Elsewhere the Millennium Stadium's 2013 RBS 6 Nations Wales versus England event was runner up to the Aviva Premiership Final for Event of the Year.
This year's awards were presented at Twickenham by some of the high profile rugby players, administrators and media specialists who had taken part in an exhaustive judging process.
John Hockey, chairman of Rugby Ventures, organisers of Rugby Expo said: "In a relatively short time the Rugby Expo Awards have become a valued badge of recognition and appreciation of creativity, innovation and best practice in the world of rugby.
"As the game continues to grow in and beyond its traditional markets our aim is to celebrate the achievements of those who do so much for rugby away from the field of play and encourage others to emulate and surpass their achievements.
"Our congratulations go not only to the winners but to all those who were short-listed in their categories."
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Wales and Ospreys back row James King, who came through the North Wales age grade system, nominated North Wales Regional Community Rugby Manager Marc Roberts, in the WRU's 'Diolch' initiative where squad players thanked those who played a part in their rise to the top.
Beating Merthyr has boosted Carmarthen Quins hopes of reaching a top eight spot in the Principality Premiership. Quins captain Haydn Pugh is delighted with his team's progress and is determined that everyone from the Under 6s through to the senior team, enjoys the ride.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.
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