Rob Sidoli reckons Newport Gwent Dragons are a sleeping giant that can rise again in Welsh rugby.
The Gwent outfit have endured a difficult season at Rodney Parade and have won just five of their 20 RaborDirect PRO 12 matches to date.
But Sidoli, a Wales Grand Slam winner in 2005, is adamant that there is enough potential in the region to sustain a bright future.
"The support is so passionate down here," said the 33-year-old.
"It's a sleeping giant that's woken once, years ago, when Newport were flying, with all the family village and things they used to do.
"It's got huge potential. At the minute it's just tough times out there, it really is.
"It's been a roller-coaster this season but the support is immense and very loyal.
"Obviously we are not where we'd like to be in terms of our league position, while you'd like to be involved in the Heineken Cup. But we are not lacking in spirit in attitude.
"We have got a lot of good young players coming through and that is a big footing for the future."
The Dragons face Munster tonight, in their last home game of the season. Munster have chosen to rest a host of their star players ahead of next weekend's Heineken Cup semi-final and the former Wales lock is determined to finish the season on a high.
"We have got one more home game now, which is important to reward the loyalty of the brilliant support we have here," said Sidoli.
"There are also players moving on or retiring and it's an emotional time for them.
"It will be a big old occasion and it will be great to be part of that."
Sidoli has another season on his deal with Rodney Parade and the 42-cap lock is also lending a hand coaching the Under-18s.
And the former Cardiff Blues star reckons the role has given him a new lease of life upon the pitch.
"It helps those players coming through and it makes you a better player yourself," he added.
"If you tell some kid to do something, you better be sure you are doing it as well on the weekend.
"The first year I did it, after I had coached for about two months, I found out the Academy squad were coming to watch one of our home games. I was really nervous.
"Obviously I've been nervous playing for Wales and things like that, but I couldn't believe how nervous I was when boys I was trying to coach were actually going to watch me play.
The Webb Ellis Cup visited Lampeter on Monday to recognise the fact that the town is celebrating a major milestone as it is believed the first ever game of rugby played in Wales, was in fact played in Lampeter 150 years ago.
Cardiff Blues U18 Girls will go into Sunday's Gemau Cymru with an extra spring in their step after Welsh internationals Elinor Snowsill and Philippa Tuttiett offered some last minute tips at a training session earlier this week.
Rob Howley and Josh Lewsey addressed more than 250 community club coaches and referees at the first WRU National Community Conference on the weekend. The volunteers benefitted from coaching masterclasses and workshops in a bid to connect all levels of the rugby pathway in Wales.
UEFA has today confirmed the Football Association of Wales (FAW) has been successful in its bid for the Millennium Stadium to host the 2017 UEFA Champions League Final on Saturday 3rd June, 2017 (kick-off: 19.45hrs GMT).
The winners of a filmmaking competition organised by the education charity Into Film and the WRU enjoyed a behind the scenes tour of the Millennium Stadium - and a chance to be photographed with the WRU's fire-breathing, rugby loving mascot, Scorch The Dragon, and Welsh international, Jake Ball.