Jonathan Davies is playing down the importance of the clash with England
It's a Six Nations title decider where Wales have the chance to end England's hopes of a first Grand Slam in 10 years.
At the end of the day it's just another rugby game and we need to make sure we get the result that's needed
For most Welsh rugby fans, Saturday's Six Nations clash at the Millennium Stadium is the biggest game since last year's Grand Slam finale against France.
But centre Jonathan Davies, who has started all of Wales' matches in this year's campaign, says Rob Howley's side will be treating it like any other game.
"Italy did us a favour - we didn't want a game where we had to beat England by 20 odd points," said the Scarlets man.
"It makes it interesting but it's just a normal week for us. We're going about our business, we've been in these big games before and we've got the experience of that. It's important for us to keep our heads down.
"This group of players are used to that big game environment. We know what to expect and everyone is looking forward to coming back to Cardiff for a very important game."
With Saturday's clash throwing up a number of intriguing direct match ups in terms of this summer's Lions tour, there is much more at stake than just the Six Nations Championship.
Davies though, continues to downplay the importance of a game where Wales need to win by eight points to retain their Six Nations title.
"At the end of the day it's just another rugby game and we need to make sure we get the result that's needed," added the 24-year-old.
"Eight points - we can build on that. We need to make sure our defence is on top and it's important we get momentum to start with, play in the right areas and not put pressure on ourselves."
One thing that may help the Welsh cause is their water-tight defence. Needing to keep England's points to a minimum, Davies knows his side's defence, led by centre partner Jamie Roberts, needs to carry on its fine recent form.
He added: "We need to make sure we trust our defensive patterns and keep doing what we do. It's been hugely effective - not to concede a try in the last three games is a huge plus for us and we want to keep that up.
"The players are concentrating on one thing and that's the result.
"Last year we were all excited and wanted the game to come. This time we can call on those experiences and know what's to be expected.
"These games are massive and you want to be a part of them. You just don't want to come out on the wrong side of the result."
You can follow every minute of the action between Wales and England at www.wru.co.uk/live just prior to kick-off.
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.