Leigh Halfpenny and George North are starring in a new rugby advert hitting television screens next week.
Wales rugby boss Warren Gatland has become notorious for imposing a brutal training regime on his Grand Slam winning players and the international duo are featured undergoing some gruelling sessions of their own.
Blues full-back Halfpenny's ad is reminiscent of actual footage released last year, which showed the Wales squad sprinting on a frozen beach at their pre-RBS 6 Nations Championship training camp in Gdansk, Poland.
Halfpenny shot his item on a beach in Rest Bay, Porthcawl and was asked to race a galloping horse as the film director pits man against beast to symbolise the physical conditioning required for a modern athlete to compete at the very highest level.
Scarlets wing North journeyed to a Caerphilly mountainside (Coed-y-Wenault) where he is depicted carrying tree trunks across the forest laden landscape.
The ads are the first two in a four film series which will later see fellow Scarlet Rhys Priestland and Dragons flanker Dan Lydiate training in their own unique environments.
The players are featured as part of a campaign encouraging fans to support their national side at the Millennium Stadium this November, as they attempt to re-create last season's Grand Slam glory starting with the Dove Men Series against Argentina, Samoa, New Zealand and Australia.
"We are the reigning RBS Six Nations Champions and all four of the teams visiting Wales this Autumn will be looking to knock us off our perch," said Welsh Rugby Union Commercial Head, Craig Maxwell.
"This campaign is all about showing just how hard the players have worked to get where they are and reminding the fans that the players need them now as much as they have ever done.
"We have the chance to host Southern Hemisphere teams back on home soil, after with spending a lot of last season away in New Zealand and Australia.
"The coaches will prepare this Wales team as well as ever, with another gruelling trip to Poland already planned before that first match against the Pumas.
"We are sure everyone is excited in seeing Samoa, Argentina, New Zealand and Australia at the Millennium Stadium and are ready and willing to get behind Wales again for a new season of international rugby.
"This marketing campaign aims to show the players in a way no fans have seem them before, preparing for the autumn in their own unique ways using the amazing countryside of Wales as a backdrop. We hope the images will inspire fans to support the team across the four matches.
"We know what it will mean to this side to get a Southern Hemisphere scalp to go with last year's Grand Slam and they won't want to lose a single game in the series.
"They will be putting the hard work in and we hope we have reflected that with this advertising campaign and we hope that it reminds the nation that the players both need and deserve our support."
The strapline for the campaign is 'Our Land, Our Way' and is designed to inspire the whole of Wales to get behind its national side.
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.
The WRU has launched a campaign to create a long term legacy for Welsh club rugby by highlighting the advantages of volunteering. Rhian Edwards, a volunteer at Seven Sisters, has enjoyed many benefits of her volunteering at a grassroots rugby club including being part of the Rugby World Cup volunteer workforce after being nominated by the WRU - and the WRU is asking for more people to develop their 'Welsh rugby roots'.