Leigh Halfpenny and George North are starring in a new rugby advert hitting television screens next week.
Wales rugby boss Warren Gatland has become notorious for imposing a brutal training regime on his Grand Slam winning players and the international duo are featured undergoing some gruelling sessions of their own.
Blues full-back Halfpenny's ad is reminiscent of actual footage released last year, which showed the Wales squad sprinting on a frozen beach at their pre-RBS 6 Nations Championship training camp in Gdansk, Poland.
Halfpenny shot his item on a beach in Rest Bay, Porthcawl and was asked to race a galloping horse as the film director pits man against beast to symbolise the physical conditioning required for a modern athlete to compete at the very highest level.
Scarlets wing North journeyed to a Caerphilly mountainside (Coed-y-Wenault) where he is depicted carrying tree trunks across the forest laden landscape.
The ads are the first two in a four film series which will later see fellow Scarlet Rhys Priestland and Dragons flanker Dan Lydiate training in their own unique environments.
The players are featured as part of a campaign encouraging fans to support their national side at the Millennium Stadium this November, as they attempt to re-create last season's Grand Slam glory starting with the Dove Men Series against Argentina, Samoa, New Zealand and Australia.
"We are the reigning RBS Six Nations Champions and all four of the teams visiting Wales this Autumn will be looking to knock us off our perch," said Welsh Rugby Union Commercial Head, Craig Maxwell.
"This campaign is all about showing just how hard the players have worked to get where they are and reminding the fans that the players need them now as much as they have ever done.
"We have the chance to host Southern Hemisphere teams back on home soil, after with spending a lot of last season away in New Zealand and Australia.
"The coaches will prepare this Wales team as well as ever, with another gruelling trip to Poland already planned before that first match against the Pumas.
"We are sure everyone is excited in seeing Samoa, Argentina, New Zealand and Australia at the Millennium Stadium and are ready and willing to get behind Wales again for a new season of international rugby.
"This marketing campaign aims to show the players in a way no fans have seem them before, preparing for the autumn in their own unique ways using the amazing countryside of Wales as a backdrop. We hope the images will inspire fans to support the team across the four matches.
"We know what it will mean to this side to get a Southern Hemisphere scalp to go with last year's Grand Slam and they won't want to lose a single game in the series.
"They will be putting the hard work in and we hope we have reflected that with this advertising campaign and we hope that it reminds the nation that the players both need and deserve our support."
The strapline for the campaign is 'Our Land, Our Way' and is designed to inspire the whole of Wales to get behind its national side.
How do you follow a dancing hippopotamus - the Ospreys wheelchair rugby team has just the 'oneness' to do it say the BBC! For a decade the sight of a herd of hippos synchronised swimming around their own private blue lagoon, has lit up our television screens at regular intervals between favourite BBC One shows. But now the nation's most watched channel has relinquished its famous amphibious mammals in favour of a new show-reel which includes the Ospreys wheelchair rugby team.
Head coach Rowland Phillips and key front rower Carys Phillips look ahead to games against Spain and Ireland as Wales Women ramp up their preparations for the forthcoming Six Nations. The two warm-up games are a 'massive opportunity to refine the squad' according to the Welsh camp.
Martyn Phillips has discussed details of the newly published 'Strategy for Welsh Rugby' which puts in black and white terms the plans and direction of the governing body of the national sport in Wales for the next decade.
WRU chief executive Martyn Phillips has urged Welsh rugby fans to follow in the footsteps of their soccer counterparts at last summer's Euro Championship by backing their team to the hilt in the upcoming RBS 6 Nations campaign.
Chief executive Martyn Phillips has highlighted the plans for Wales to become a breeding ground for national and elite club rugby coaches, which are contained in the WRU's 10-year 'Strategy for Welsh Rugby'.
Andrew Coombs is enjoying his new role as Nelson forwards coach. The former Dragons and Wales lock has big ambitions to become a professional coach but feels it's important to learn the ropes in grassroots rugby and where better than his home club Nelson, with friends and family close to hand.
Students at Brynllywarch Hall School, near Newtown, have transformed their own lives, and are now having a positive impact on others through rugby. The sport has had a life-changing effect on the well-being of the students who are now delivering rugby sessions to local primary schools and playing for a new mixed ability side
Wales reached their first semi-final since 2013 in the opening round of this season's HSBC World Rugby Sevens Series in Dubai. WRU TV's Graeme Gillespie recaps on what proved to be an eventful tournament
Wales and Ospreys back row James King, who came through the North Wales age grade system, nominated North Wales Regional Community Rugby Manager Marc Roberts, in the WRU's 'Diolch' initiative where squad players thanked those who played a part in their rise to the top.
Beating Merthyr has boosted Carmarthen Quins hopes of reaching a top eight spot in the Principality Premiership. Quins captain Haydn Pugh is delighted with his team's progress and is determined that everyone from the Under 6s through to the senior team, enjoys the ride.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.