Simon Rowe (l) and Mark Rollings (r) have strengthened the Welsh Rugby Union's commercial team
The Welsh Rugby Union has strengthened its commercial team with two new senior appointments in roles aimed at strengthening ties with major corporate stakeholders.
The team has been boosted by the promotion of Simon Rowe to Head of Sponsorship and the new appointment of Sponsorship Account Manager, Mark Rollings.
Simon takes up his new post at the WRU after three-years managing key sponsorship accounts for high profile clients including Under Armour, Thomas Cook Sport, SWALEC and the Principality Building Society.
A fluent French-speaker, he brings over 10 years experience to the role, having previously worked for sports marketing management agency, World in Motion, managing the contracts of professional rugby players in France.
Based at the Union's Millennium Stadium offices, Simon manages a team of three sponsorship specialists charged with delivering the commercial rights of existing WRU partners.
New recruit Mark joins the department from his previous role as Business Development manager for SiteServ. He also brings vast experience working with major commercial brands on a range of mass participation sporting events.
"This is an exciting time for Welsh rugby and I'm really looking forward to leading a team of experienced and dynamic individuals to deliver the contracts of the Welsh Rugby Union's commercial partners, whilst expanding our already fantastic commercial portfolio," said the new Head of Sponsorship.
"Our sponsors are full of passion for Welsh rugby and our account managers know how important it is to retain the key stakeholders that make a huge financial contribution to the development of the game.
"The WRU is a great place to work and with the new energy and experience of the sponsorship team at the moment, I'm sure there are great times ahead for our commercial partners."
The WRU entered the current financial year with renewed deals with Under Armour, SWALEC, Thomas Cook, Guinness, SEAT, Ticketmaster and Trinity Mirror.
Whenever Bedlinog tackle Penallta a massive fixure is guaranteed but this Sunday there will be even more emphasis placed on the two rivals when they contest the SSE Swalec Plate final at Principality Stadium.
Ahead of their SSE SWALEC Bowl Final clash with Taffs Well at Principality Stadium on Sunday, Burry Port share their #FABXV nomination with WRUTV in the search for Welsh rugby's greatest volunteers. Everyone can get involved by sending nominations via twitter to @WRU_Community using the hashtag #FABXV
Cardiff Blues prop Gethin Jenkins and Ospreys centre Ben John look ahead to the first game at Principality Stadium in Saturday's double header which is promising to be a special occasion for all Welsh fans.
Carmarthen Quins Director of Rugby Ian Jones and committee member Jeff Thomas along with Llandovery chairman Handel Davies look ahead to Sunday's SSE SWALEC Cup showdown where both teams are out to prove 'West is best'
SWALEC ambassador Shane WIlliams is looking forward to Sunday's Finals Day where the Cup, Bowl and Plate offers a great opportunity for players and teams to experience the magic of playing at Principality Stadium
Carmarthen Quins coach Richard Kelly believes it is an exciting time to be part of the Scarlets region as his side take on local rivals Llandovery in the SSE Swalec Cup final on Sunday, as WRU TV's Graeme Gillespie discovers