Shane Williams fans will have the chance to show the retiring rugby star and Welsh record try scorer just how much they care over the next 48hrs leading up to his final international - the Dove Men Challenge match between Wales and Australia on Saturday (KO 2.30pm).
Dove Men + Care™ today announced they have signed up Williams as a brand ambassador for their range of deodorants and body wash, specifically formulated for men, and their first initiative is to produce a book of messages for the former IRB World Player of the Year written entirely by fans.
Paul O'Connor, Unilever Brand Manager for Dove Men + Care™ commented: "Shane is the consummate professional and epitomises everything about the modern day rugby player.
"His preparation, attention to detail and work ethic has delivered a career spanning 87 international caps and 59 international tries and we are thrilled that he will bring his unquestionable knowledge and passion for the game to our brand and our association with the sport. Shane has given so much to the rugby fraternity and we will be providing a unique opportunity for fans to pass on their thanks when he draws the curtain on his glittering international career at the Dove Men Challenge fixture against Australia on Saturday."
Large sections of the 60,000 plus fans attending the Millennium Stadium match on Saturday will be approached by Dove Men + Care™ staff both inside and outside of the ground and asked to write the Welsh wing wizard, who wins his 87th and final cap, a parting message.
The book will also be on display in the official Welsh Rugby Union shop, at No8 Westgate Street from, tomorrow (Friday), where passing fans can add their thoughts on the player who currently lies third on the all-time top try scorers list in world rugby.
Once the book is complete it will be bound and presented to Williams as a lasting memento attempting to put into words just what he has meant to them over his 57-try (to date, plus another two for the Lions), 11-year career.
"Hopefully this book can be something Shane will treasure; it's just a small way of trying to put into words and quantify just what he has meant to Wales and to our national sport," said a WRU spokesperson.
"One of our aims at the WRU is to bring Wales to the world and Shane has done as much as any player in his generation to achieve that aim. His IRB World player of the year award in 2008 is just one highlight of a magnificent international career.
"This initiative from Dove Men + Care™ will allow his fans to offer some heartfelt comments that will hopefully stay with him forever and Shane is very much looking forward to reading them."
The partnership with Shane further enhances Dove Men + Care's association with Rugby Union and follows recent announcements that Dove Men + Care™ have become the naming rights partner to the Dove Men Challenge fixture against the Wallabies this weekend and that they have become an official partner to the Heineken Cup and the Amlin Challenge Cup.
Angus O'Brien has quickly settled into the Wales Sevens squad after solid performances in Hong Kong and Japan. With two rounds remaining in Glasgow and Twickenham on the World Series, WRU TV's Graeme Gillespie chats to the rising star.
Wales winger Luke Morgan has established himself as one of the deadliest finishers on the Sevens World Series. WRU TV's Graeme Gillespie catches up with him on the eve of this weekend's round in Glasgow.
All roads lead to Cardiff on Sunday for the SSE SWALEC Finals Day at the Millennium Stadium. Cambrian Welfare tackle Ystradgynlais in the Bowl final, Ystrad Rhondda play Newcastle Emlyn in the Plate final while defending champions Pontypridd face Bridgend in the Cup final.
WRU Chief Executive Roger Lewis, Deputy Minister for Culture, Sport and Tourism Ken Skates and WRU Chairman Gareth Davies earlier this week launched a new competition in conjunction with the WRU unveiling its archive room.
Welsh players and management joined Deputy Minister for Sport Ken Skates at the Pierhead Building, Cardiff Bay earlier this week to reveal the Union's pioneering school-club hub initiative has been so successful the project will now almost double the scale of the original project.
The Scarlets, Newport Gwent Dragons, Cardiff Blues and the Ospreys look ahead to Judgement Day III which sees the Blues take on the Ospreys (2.30) and the Dragons tackle the Scarlets (4.45pm) at the Millennium Stadium tomorrow afternoon.
Ystradgynlais and Ynysddu played out a titanic struggle at Taffs Well in the SSE SWALEC Bowl semi-final. At the end of the game neither team could be separated after a 15-15 stalemate but Ystradgynlais go through on try count.
Blues strike first in JD III battle - Newport Gwent Dragons lock Andrew Coombs, WRU referee Dylan Llyr Jones and Cardiff Blues hooker Matthew Rees decide dressing room allocations for Judgement Day III
Wales Under 18 captain Calum Haggett has received a conditional offer to read Biomedical Science at St Anne's College, Oxford. WRU chairman Gareth Davies went to meet Calum and Coleg y Cymoedd Principal Judith Evans to wish him luck in his exams and pass on some of his personal experience.