Shane Williams fans will have the chance to show the retiring rugby star and Welsh record try scorer just how much they care over the next 48hrs leading up to his final international - the Dove Men Challenge match between Wales and Australia on Saturday (KO 2.30pm).
Dove Men + Care™ today announced they have signed up Williams as a brand ambassador for their range of deodorants and body wash, specifically formulated for men, and their first initiative is to produce a book of messages for the former IRB World Player of the Year written entirely by fans.
Paul O'Connor, Unilever Brand Manager for Dove Men + Care™ commented: "Shane is the consummate professional and epitomises everything about the modern day rugby player.
"His preparation, attention to detail and work ethic has delivered a career spanning 87 international caps and 59 international tries and we are thrilled that he will bring his unquestionable knowledge and passion for the game to our brand and our association with the sport. Shane has given so much to the rugby fraternity and we will be providing a unique opportunity for fans to pass on their thanks when he draws the curtain on his glittering international career at the Dove Men Challenge fixture against Australia on Saturday."
Large sections of the 60,000 plus fans attending the Millennium Stadium match on Saturday will be approached by Dove Men + Care™ staff both inside and outside of the ground and asked to write the Welsh wing wizard, who wins his 87th and final cap, a parting message.
The book will also be on display in the official Welsh Rugby Union shop, at No8 Westgate Street from, tomorrow (Friday), where passing fans can add their thoughts on the player who currently lies third on the all-time top try scorers list in world rugby.
Once the book is complete it will be bound and presented to Williams as a lasting memento attempting to put into words just what he has meant to them over his 57-try (to date, plus another two for the Lions), 11-year career.
"Hopefully this book can be something Shane will treasure; it's just a small way of trying to put into words and quantify just what he has meant to Wales and to our national sport," said a WRU spokesperson.
"One of our aims at the WRU is to bring Wales to the world and Shane has done as much as any player in his generation to achieve that aim. His IRB World player of the year award in 2008 is just one highlight of a magnificent international career.
"This initiative from Dove Men + Care™ will allow his fans to offer some heartfelt comments that will hopefully stay with him forever and Shane is very much looking forward to reading them."
The partnership with Shane further enhances Dove Men + Care's association with Rugby Union and follows recent announcements that Dove Men + Care™ have become the naming rights partner to the Dove Men Challenge fixture against the Wallabies this weekend and that they have become an official partner to the Heineken Cup and the Amlin Challenge Cup.
Principality Stadium will host the UEFA Champions League Final in six weeks' time. WRU chairman Gareth Davies, Football Association of Wales chief executive Jonathan Ford and Ambassador Ian Rush joined young sports fans at the trophy arrival at the venue to celebrate the magnitude of the event on Saturday 3rd June (kick-off 19.45).
British and Irish Lions captain Sam Warburton is looking forward to bringing together players from Ireland, Scotland, England and Wales for the biggest challenge of their careers - a series against world champions, New Zealand.
For the fifth year running, Wales referee Nigel Owens will be in charge of proceedings at Judgement Day V at Principality Stadium. It promises to be 'extra special' for the Wales' favourite ref, as he will be making his 150th appearance in the league.
There will be no shortage of inside knowledge from Bowl Finalists Caerphilly and Amman United when they face each other on Sunday at National Finals Day. Caerphilly hooker Rhys Cleverly knows the Principality Stadium pitch better than most as a matchday groundsman, while Amman United can look to Wales' record try scorer Shane Williams for some helpful advice.
Two hundred and 40 teams competed in the inaugural Urdd WRU 7s held at Pencoed last week with Welsh internationals Steff Andrews and Jasmine Joyce impressed with the talent on display, as was Urdd chief executive, Sioned Hughes.
The countdown is on for Judgement Day V as tickets for the big day at Principality Stadium soar through the 50,000 mark. Players and coaches alike are bursting at the seams to play in the double header with Dragons coach Kingsley Jones claiming there is a 'real buzz' about the event.
WRU TV went behind the scenes when the four regions got together to test their skill set for the BBC's Scrum V Live rugby show, at the WRU National Centre of Excellene in the build up to Judgement Day V. Blues' Matthew Morgan was one of the stars of the show while the Dragons' Cory Hill proved a surprise package...the full set of results will be revealed on tv screens on matchday
Wales assistant coach Richie Pugh is confident his side can cause a few headaches in the Hong Kong Sevens this weekend. In a tough group, Wales kick off their campaign against New Zealand on Friday before playing Japan and Fiji, who are chasing their third consecutive Hong Kong title, on Saturday.
Bedwas had to overcome a stubborn Carmarthen Quins side before winning the Foster's Challenge Cup final in Bridgend with a 23-18 victory. Bedwas captain Nicky Griffiths pays tribute to his side who have claimed the club's first piece of silverware in the modern era.
Team coach Brett Davey is aiming to keep his unbeaten run in cup finals at Principality Stadium intact when his side take on Amman United in the WRU Bowl final, after he guided Caerphilly to a 20-14 win against Cilfynydd in the semi-finals.
Penallta are hoping to go one step further than last season when falling to Bedlinog in the WRU Plate Final. After a titanic struggle against Nant Conwy, they have given themselves a great chance, after a hard fought 18-13 semi-final victory.