WRU are calling on Welsh businesses to encourage staff to wear their Wales jerseys to work on Friday (14 October 2011), to show their support for the National Team ahead of the World Cup semi-final on Saturday.
Whilst the likes of Snoop Dog and David Hasselhoff have shown their support for Warren Gatland's men by tweeting pictures of themselves wearing a Wales shirt, the WRU are urging the country to show the world that red is the season's most fashionable colour.
"This is probably going to feel like an extremely long week for most people in Wales as they wait for Saturday's big match," said WRU Group sales and marketing manager Craig Maxwell.
"There are a lot of nerves and much excitement in anticipation of the match against the French. Businesses allowing their staff to 'wear your jersey to work' will help build on that excitement on the eve of the biggest match in Wales' history, as shown here by Admiral staff in Cardiff.
"We are asking companies to allow staff to wear red jerseys to the office and then send in pictures to us to earn a chance of winning a signed Welsh jersey and tickets to the Wales v Australia match on 3 December at the Millennium Stadium.
In the wake of Saturday's win, the WRU have experienced an unprecedented demand for merchandise in the WRU store and online.
"Jerseys, especially, are flying off the shelves and we'd encourage people to get down to the WRU store at 8, Westgate Street as soon as possible whilst stocks last," added Maxwell.
"We're also offering fans a 15% discount on any Under Armour jersey bought in our store if they bring along their old official Reebok or Under Armour jerseys. The old jersey's will be donated to Rugby's Kit Aid."
Companies are also invited to send pictures of their staff in red jerseys to the WRU Facebook page and to email the best ones to firstname.lastname@example.org . Media Wales will then print the best pictures in the Western Mail. The Top 10 best snaps will win an official signed jersey and 10 tickets to see Wales v Australia.
Sensing a lift in the country's spirits after Saturday's performance, Maxwell said: "Rugby fever has well and truly hit the country and there's a real spirited atmosphere. Wales haven't been in a World Cup semi-final since 1987 and around 10 of the team weren't even born at that time, including our captain Sam Warburton.
"This is a young Welsh side with you a truely professional attitude. They are playing some really exciting rugby at the moment and everyone wants to be Welsh right now - so let's show how proud we really are in Wales and wear our red jerseys."
Wales Head Coach Rob Howley talks to WRU TV's Sebastian Barrett about the 36-man squad he has just named for the forthcoming Under Armour series, which includes two uncapped players, Ospreys duo Sam Davies and Rory Thornton.
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One of the newest members of the Principality Premiership, Bargoed admit it's proving to be a steep learning curve at the highest level, but are determined to become a force to be reckoned with. WRU TV visited the club last weekend when they took on Llanelli.
Table-topping Aberavon travel to north Wales to tackle RGC 1404 as both teams defend unbeaten starts to the season in the Principality Premiership. WRU TV's Graeme Gillespie visited the Wizards to see how their preparations were going for the game of the weekend.
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Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.