WRU are calling on Welsh businesses to encourage staff to wear their Wales jerseys to work on Friday (14 October 2011), to show their support for the National Team ahead of the World Cup semi-final on Saturday.
Whilst the likes of Snoop Dog and David Hasselhoff have shown their support for Warren Gatland's men by tweeting pictures of themselves wearing a Wales shirt, the WRU are urging the country to show the world that red is the season's most fashionable colour.
"This is probably going to feel like an extremely long week for most people in Wales as they wait for Saturday's big match," said WRU Group sales and marketing manager Craig Maxwell.
"There are a lot of nerves and much excitement in anticipation of the match against the French. Businesses allowing their staff to 'wear your jersey to work' will help build on that excitement on the eve of the biggest match in Wales' history, as shown here by Admiral staff in Cardiff.
"We are asking companies to allow staff to wear red jerseys to the office and then send in pictures to us to earn a chance of winning a signed Welsh jersey and tickets to the Wales v Australia match on 3 December at the Millennium Stadium.
In the wake of Saturday's win, the WRU have experienced an unprecedented demand for merchandise in the WRU store and online.
"Jerseys, especially, are flying off the shelves and we'd encourage people to get down to the WRU store at 8, Westgate Street as soon as possible whilst stocks last," added Maxwell.
"We're also offering fans a 15% discount on any Under Armour jersey bought in our store if they bring along their old official Reebok or Under Armour jerseys. The old jersey's will be donated to Rugby's Kit Aid."
Companies are also invited to send pictures of their staff in red jerseys to the WRU Facebook page and to email the best ones to email@example.com . Media Wales will then print the best pictures in the Western Mail. The Top 10 best snaps will win an official signed jersey and 10 tickets to see Wales v Australia.
Sensing a lift in the country's spirits after Saturday's performance, Maxwell said: "Rugby fever has well and truly hit the country and there's a real spirited atmosphere. Wales haven't been in a World Cup semi-final since 1987 and around 10 of the team weren't even born at that time, including our captain Sam Warburton.
"This is a young Welsh side with you a truely professional attitude. They are playing some really exciting rugby at the moment and everyone wants to be Welsh right now - so let's show how proud we really are in Wales and wear our red jerseys."
Wales and Ospreys back row James King, who came through the North Wales age grade system, nominated North Wales Regional Community Rugby Manager Marc Roberts, in the WRU's 'Diolch' initiative where squad players thanked those who played a part in their rise to the top.
Beating Merthyr has boosted Carmarthen Quins hopes of reaching a top eight spot in the Principality Premiership. Quins captain Haydn Pugh is delighted with his team's progress and is determined that everyone from the Under 6s through to the senior team, enjoys the ride.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.
WRU TV: Hear from inside the Wales camp as Neil Jenkins discusses this weekend's clash with South Africa and how the squad are looking to put in a strong performance to round of the 2016 Under Armour Series