WRU are calling on Welsh businesses to encourage staff to wear their Wales jerseys to work on Friday (14 October 2011), to show their support for the National Team ahead of the World Cup semi-final on Saturday.
Whilst the likes of Snoop Dog and David Hasselhoff have shown their support for Warren Gatland's men by tweeting pictures of themselves wearing a Wales shirt, the WRU are urging the country to show the world that red is the season's most fashionable colour.
"This is probably going to feel like an extremely long week for most people in Wales as they wait for Saturday's big match," said WRU Group sales and marketing manager Craig Maxwell.
"There are a lot of nerves and much excitement in anticipation of the match against the French. Businesses allowing their staff to 'wear your jersey to work' will help build on that excitement on the eve of the biggest match in Wales' history, as shown here by Admiral staff in Cardiff.
"We are asking companies to allow staff to wear red jerseys to the office and then send in pictures to us to earn a chance of winning a signed Welsh jersey and tickets to the Wales v Australia match on 3 December at the Millennium Stadium.
In the wake of Saturday's win, the WRU have experienced an unprecedented demand for merchandise in the WRU store and online.
"Jerseys, especially, are flying off the shelves and we'd encourage people to get down to the WRU store at 8, Westgate Street as soon as possible whilst stocks last," added Maxwell.
"We're also offering fans a 15% discount on any Under Armour jersey bought in our store if they bring along their old official Reebok or Under Armour jerseys. The old jersey's will be donated to Rugby's Kit Aid."
Companies are also invited to send pictures of their staff in red jerseys to the WRU Facebook page and to email the best ones to email@example.com . Media Wales will then print the best pictures in the Western Mail. The Top 10 best snaps will win an official signed jersey and 10 tickets to see Wales v Australia.
Sensing a lift in the country's spirits after Saturday's performance, Maxwell said: "Rugby fever has well and truly hit the country and there's a real spirited atmosphere. Wales haven't been in a World Cup semi-final since 1987 and around 10 of the team weren't even born at that time, including our captain Sam Warburton.
"This is a young Welsh side with you a truely professional attitude. They are playing some really exciting rugby at the moment and everyone wants to be Welsh right now - so let's show how proud we really are in Wales and wear our red jerseys."
Wales U20 duo Leon Brown and Lloyd Lewis face a busy couple of weeks ahead. Not only will they have a Junior World Championship to take part in, they are both sitting A Level exams during the competition.
Wales U20 face a tough group in the Junior World Championship with France, England and Japan lying in wait but Attack coach Jason Strange and back rower Tom Phillips are looking forward to the campaign ahead.
Angus O'Brien has quickly settled into the Wales Sevens squad after solid performances in Hong Kong and Japan. With two rounds remaining in Glasgow and Twickenham on the World Series, WRU TV's Graeme Gillespie chats to the rising star.
Wales winger Luke Morgan has established himself as one of the deadliest finishers on the Sevens World Series. WRU TV's Graeme Gillespie catches up with him on the eve of this weekend's round in Glasgow.
All roads lead to Cardiff on Sunday for the SSE SWALEC Finals Day at the Millennium Stadium. Cambrian Welfare tackle Ystradgynlais in the Bowl final, Ystrad Rhondda play Newcastle Emlyn in the Plate final while defending champions Pontypridd face Bridgend in the Cup final.
WRU Chief Executive Roger Lewis, Deputy Minister for Culture, Sport and Tourism Ken Skates and WRU Chairman Gareth Davies earlier this week launched a new competition in conjunction with the WRU unveiling its archive room.
Welsh players and management joined Deputy Minister for Sport Ken Skates at the Pierhead Building, Cardiff Bay earlier this week to reveal the Union's pioneering school-club hub initiative has been so successful the project will now almost double the scale of the original project.
The Scarlets, Newport Gwent Dragons, Cardiff Blues and the Ospreys look ahead to Judgement Day III which sees the Blues take on the Ospreys (2.30) and the Dragons tackle the Scarlets (4.45pm) at the Millennium Stadium tomorrow afternoon.
Ystradgynlais and Ynysddu played out a titanic struggle at Taffs Well in the SSE SWALEC Bowl semi-final. At the end of the game neither team could be separated after a 15-15 stalemate but Ystradgynlais go through on try count.