As the new President of the Scarlets, Bennett will work directly with new chairman Nigel Short and chief executive, Mark Davies in support of the region's expanding business interests as it seeks to grow and extend its support.
As well as hosting a number of key Scarlets events, he will work closely to foster strong partnerships within Scarlets grassroots rugby including links with regional clubs, colleges and schools programmes to help develop young people through sport.
His responsibilities will include being global ambassador for Scarlets Rugby, hosting guests at home match days as well as a busy schedule of rugby related Scarlets events and dinners throughout the year. He will work in close association with Scarlets and Llanelli RFC past players as a link between the region and its distinguished hall of fame of great players.
Bennett, who was awarded an OBE for services to sport in 1979, will also play a key role in the Scarlets new Ambassador programme, to be unveiled early next season. The investment programme will underline and support the Scarlets' ongoing vision and commitment to the development of Welsh rugby talent through the use of scholarships and related funding, helping ensure a continuous and successful stream of skilled young rugby players come through the region's academies such as Jon Davies, George North, Rhys Priestland and Scott Williams.
Scarlets Chief Executive Mark Davies said: "This is one gentleman in rugby that you can truly say has earned his place as a global sporting icon. His distinguished service and commitment to Llanelli, the Scarlets, Wales and game of rugby on the world stage speaks for itself and we are delighted that he has agreed to take forward the new role of President of the Scarlets.
"As one of the genuine 'Welsh fly-half factory' legends, Phil always stand out in the history books for decades to come - what's inspiring for us today is his continued passion for the game and his quiet dedication in helping young people in our region pursue their ambitions. He has strong ties with all the clubs of the region and the people who give of their time to run them.
"He has a reputation within world rugby for his humility, humanity, passion and insight. There can only be very few who can truly be a global face for Scarlets Rugby and we look forward to working more closely with Phil in the coming season and beyond."
Some of the Scarlets' most rich rugby heritage will be celebrated over the next year as the region celebrates it 5000th game - a world first in rugby, on September 24th 2011 at Parc y Scarlets against Leinster.
And next year, the club will celebrate its 40th anniversary of the 9-3 Llanelli victory over the All Blacks victory, a date Phil Bennett will remember well as "the day the pubs ran dry" in Llanelli in 1972.
Scarlets President Phil Bennett said: "I am very proud to be taking this role, and as I look at the Scarlets today and what they are doing on and off the field to help develop the region and its young talent it will be a pleasure to be involved. There is a lot of hard work going on to secure the future of this wonderful rugby club and its very passionate support.
"It will be a privilege to be involved next season in an official capacity as Scarlets President and support the region that has been at my very heart for so long. I look forward to lending my support, views and experiences wherever possible help the club that I was honoured to serve as a player and captain.
"There is lots of good work going on behind the scenes with plenty more to do and I am excited to be part of the Scarlets as we continue to build on a strong foundation over the next few years that can ensure we get the club back to where it belongs and keep it there."
The Committee of Llanelli RFC has recently elected a new President, a role established when the regions were formed to maintain and promote the club's heritage. The new Llanelli RFC President is Marlston Morgan who takes over the role from Llanelli great and Wales rugby legend Derek Quinnell, who steps down after three years of excellent service. Marlston Morgan is a former Llanelli RFC captain, and has appeared 444 times for the club. He has been a Llanelli RFC Committee member for the past four decades. Mr Morgan also sits on the Scarlets Board as a heritage director.
Mark Davies expressed thanks on behalf of all Scarlets to former Llanelli RFC President Derek Quinnell: "We are all immensely grateful to Derek for his outstanding service and commitment to the Scarlets and for his continued support. He has done an excellent job as President of the Llanelli RFC over the past three years right across our region, and I am sure Marlston with his experience and belief in all things Scarlet, will continue the good work in the best interests of our club - promoting our great heritage to a wide range of supporters."