Speaking at the launch John Feehan, Chief Executive of RaboDirect PRO12 stated that the competition now has a new name , the PRO12, and a new key title sponsor, RaboDirect. He said: "We are delighted to formally welcome RaboDirect as our new title sponsor alongside our new brand the PRO12. The PRO12 is clearly more than a league, as it also involves Play Off Semi Finals and a showpiece Final, and as such we needed a name that encapsulates both the structure and nature of the competition, more in keeping with the extraordinary growth it has experienced over the last 5 years.
"We are thrilled to secure the support of an international business with the global reputation of the Rabobank Group as this will raise the profile of the RaboDirect PRO12 and enhance the investment in the competition. We look forward to working with Roel and his team in RaboDirect to further develop and grow the RaboDirect PRO12 competition for many years to come."