Warren Gatland insists he wants his Welsh side to leave South Africa having gained the respect of the world champions - starting with Saturday's opening Prince William Cup clash in Bloemfontein.
Gatland's Six Nations champs will have to move up a gear from their triumph in Cardiff three months ago in the Battle of the Hemispheres. They have only beaten the 'Boks once in 20 games to date stretching back to 1906.
But the Wales coach believes he has the right players to make a mark against the Springboks in Bloemfontein this weekend and perhaps even add to the one triumph in 1999 at the Millennium Stadium.
Gatland said: "We want to earn the respect of the South Africans. I went back to New Zealand after the Six Nations and there was definitely a feeling that we have regained some respect for being European champions - especially given the way we played and the teams we beat.
"But this is a great chance against the world champions to show how much we have improved and we must not let ourselves down. I've said from the first day that's it's not necessarily about results straight away. "What's most important is that the Welsh people see these guys giving everything they have. We have a tough schedule with two games at altitude but all I can ask as a coach is that we give 100 per cent and make sure the Springboks come off the field knowing they have been involved in one hell of a game - that is what earns respect."
Wales are without eight members of that Grand Slam winning squad in Martyn Williams, Gavin Henson, Mike Phillips, Dwayne Peel, Lee Byrne, Robin Sowden-Taylor, Alix Popham and Huw Bennett.
That gives scrum-half Gareth Cooper, flanker Dafydd Jones and full-back Jamie Roberts big opportunities to cement their place in the Gatland revolution.
New South African coach Peter de Villiers has made ten changes from their World Cup final win over England last November.
Prop Brian Mujati and second row Andries Bekker make their debuts in a starting line-up that also includes Zimbabwe-born winger Tonderai Chavhanga.
Wales: J Roberts; M Jones, T Shanklin, S Parker, S Williams; S Jones, G Cooper; G Jenkins, M Rees, A Jones, I Gough, A-W Jones, J Thomas, D Jones, R Jones (capt)
Replacements: D Jones, R Hibbard, I Evans, G Delve, W Fury, J Hook, M Stoddart
South Africa: C Jantjes; T Chavhanga, A Jacobs, J de Villiers, B Habana; B James, B Conradie; G Steenkamp, J Smit (capt), B Mujati, B Botha, A Bekker, L Watson, J Smith, P Spies
Replacements: CJ van der Linde, B du Plessis, D Rossouw, R Pienaar, P Grant, P Montgomery, V Matfield
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.