A major boost for the four Regions of Wales is to be delivered through a renewed television rights contract to broadcast Heineken Cup and European Challenge Cup games live until 2014.
The Welsh Rugby Union today announced that it would distribute all the extra monies generated from the European Rugby Cup deal directly to the Regions playing in the competitions.
Welsh rugby will benefit from the new deal between the ERC and Sky Sports in this extension of the current broadcast partnership with new terms and conditions.
The Group Chief Executive of the Welsh Rugby Union, Roger Lewis, who is also a main Board Director of the ERC, said: "This is great news for the Welsh Regions.
"The opportunity contained within this new deal is considerable. The Welsh Rugby Union will ensure that all additional monies generated for Wales by the competition will be passed in full to the competing Welsh teams.
"This new deal certainly helps enormously as the current EDF Cup competition ends this season.
"The good news follows on from the strong financial announcements from The Scarlets this week and ahead of packed houses for a great Christmas schedule of regional rugby in Wales.
"The WRU focus is also on how we continue to invest in the grass roots game as well as the Principality Premiership and we hope to make further announcements in the New Year."
The new ERC broadcast deal with BSkyB extends the current contract from the 2010/11 season through to the end of the 2013/14 season.
The four year extension will bring the partnership with ERC to ten years and Sky Sports will continue to broadcast up to eight live Heineken Cup pool matches each European weekend plus games from every round of the European Challenge Cup.
Last season Sky Sports broadcast 37 live Heineken Cup games and 12 European Challenge Cup matches offering fans a wealth of European action to choose from each weekend.
Highlights of cup matches will be screened on terrestrial television channels on the Sunday nights of Heineken Cup weekends.
For further information, contact WRU Head of Communications
John Williams tel 07824 357083 / firstname.lastname@example.org
Wales reached their first semi-final since 2013 in the opening round of this season's HSBC World Rugby Sevens Series in Dubai. WRU TV's Graeme Gillespie recaps on what proved to be an eventful tournament
Wales and Ospreys back row James King, who came through the North Wales age grade system, nominated North Wales Regional Community Rugby Manager Marc Roberts, in the WRU's 'Diolch' initiative where squad players thanked those who played a part in their rise to the top.
Beating Merthyr has boosted Carmarthen Quins hopes of reaching a top eight spot in the Principality Premiership. Quins captain Haydn Pugh is delighted with his team's progress and is determined that everyone from the Under 6s through to the senior team, enjoys the ride.
When the Wales squad were asked to nominate individuals who played a big part in their early playing days, Wales and Dragons full back and wing Hallam Amos thought of his former Monmouth School rugby coach John Bevan.
Sam Cross and Luke Treharne have been named as co-captains of the Wales Sevens side as head coach Gareth Williams names his 12-man squad to play in the first leg of the HSBC World Series in Dubai next weekend.
Bedwas head coach Steve Law and players Nicky Griffiths and Alun Rees extol the virtues of the close knit club as they prepare to host third place RGC 1404 - who are one place head of them on the Principality Premiership points table - on Saturday.
Many of the Wales squad have said Diolch (thank you) to someone who played an important part in their early playing days by nominating them to be invited to the Wales v South Africa match. One person, Gowerton Comprehensive geography teacher Mr Dean Mason was nominated by two of his former pupils, Dan Biggar and Sam Davies.
The second WRU disability rugby pilot has been delivered, this time in Caerphilly schools, culminating in a festival at the Caerphilly Centre of Sporting Excellence, Ystrad Mynach tomorrow. Plans are in place to set up a Disability Rugby Club in Newbridge to provide long-term playing opportunities.
WRU TV: Hear from inside the Wales camp as Neil Jenkins discusses this weekend's clash with South Africa and how the squad are looking to put in a strong performance to round of the 2016 Under Armour Series