Shane Williams last night won the public vote for BBC Wales Sports Personality of the Year 2008, just days after being named as the world player of the year by the IRB.
The Ospreys and Wales wing beat off tough opposition from boxing world champion Joe Calzaghe and Olympic gold medal cyclist Nicole Cooke.
The Williams trophy cabinet for 2008 now totals no fewer than five major awards with the BBC statue joining the IRB trophy, the RBS Six Nations triple crown and Trophy and the EDF Energy Cup he lifted with the Ospreys - not to mention various man-of-the-match awards along the way and the James Bevan Cup awarded for the defeat of Australia in November.
Williams says the award crowns a particularly memorable year in rugby, but promises there is more to come from him, his Ospreys colleagues and his international team-mates in the season ahead.
"Every accolade is just as much for the players around me as it is for me, I just happen to be on the end of the moves scoring the tries, but it does mean a lot to get this kind of public recognition nonetheless," said Williams.
"We have a tough season ahead of us with a Six Nations title to defend with Wales and the Heineken Cup still very much a target for the Ospreys, all culminating in a Lions tour at the end of the season which is obviously every players dream to be involved in.
"All I can do is continue to work hard on my game, I know I can get better, we are all learning all the time and trying to improve. I'm lucky in that I have a great bunch of players around me at both regional and international level and I owe everything to them as well as the coaches I have worked with."
Williams, a diminutive back from the Amman Valley who started out his rugby career as a scrum-half and was famously criticised as being too small for rugby in his early days, has set the rugby world alight this year and was instrumental in Wales winning the RBS Six Nations Grand Slam, during which he became Wales' all-time record try scorer.
WRU TV were on hand at the launch of a major new commercial deal with WRU and Mercedes-Benz South Wales (part of the Sinclair Group), which sees the family company become an official supplier to the Welsh Rugby Union
On the back of the recent Women's Rugby World Cup, the WRU has launched a revitalised Women's and Girls domestic seasonal structure, and the future is looking bright.
Go to www.wru.co.uk/tryourgame for more information
Roger Lewis talks to WRU TV at the announcement of a new £60 million Rugby Services Agreement (RSA) which provides a new and positive contractual relationship between the WRU and its four Regions for the next six years has been agreed.
The Welsh Rugby Union has announced a major new sponsorship deal with Gullivers Sports Travel which will make the UK's leading, and longest established, multi-sport tour operator, an Official Supplier for the rest of the decade.
Having taken part in seven World Cups as a player and coach, Liza Burgess hopes to go out in style this afternoon when Wales take on Australia in the Play-off for seventh and eighth place in the Women's Rugby World Cup in Paris.