Shane Williams last night won the public vote for BBC Wales Sports Personality of the Year 2008, just days after being named as the world player of the year by the IRB.
The Ospreys and Wales wing beat off tough opposition from boxing world champion Joe Calzaghe and Olympic gold medal cyclist Nicole Cooke.
The Williams trophy cabinet for 2008 now totals no fewer than five major awards with the BBC statue joining the IRB trophy, the RBS Six Nations triple crown and Trophy and the EDF Energy Cup he lifted with the Ospreys - not to mention various man-of-the-match awards along the way and the James Bevan Cup awarded for the defeat of Australia in November.
Williams says the award crowns a particularly memorable year in rugby, but promises there is more to come from him, his Ospreys colleagues and his international team-mates in the season ahead.
"Every accolade is just as much for the players around me as it is for me, I just happen to be on the end of the moves scoring the tries, but it does mean a lot to get this kind of public recognition nonetheless," said Williams.
"We have a tough season ahead of us with a Six Nations title to defend with Wales and the Heineken Cup still very much a target for the Ospreys, all culminating in a Lions tour at the end of the season which is obviously every players dream to be involved in.
"All I can do is continue to work hard on my game, I know I can get better, we are all learning all the time and trying to improve. I'm lucky in that I have a great bunch of players around me at both regional and international level and I owe everything to them as well as the coaches I have worked with."
Williams, a diminutive back from the Amman Valley who started out his rugby career as a scrum-half and was famously criticised as being too small for rugby in his early days, has set the rugby world alight this year and was instrumental in Wales winning the RBS Six Nations Grand Slam, during which he became Wales' all-time record try scorer.
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.
The WRU has launched a campaign to create a long term legacy for Welsh club rugby by highlighting the advantages of volunteering. Rhian Edwards, a volunteer at Seven Sisters, has enjoyed many benefits of her volunteering at a grassroots rugby club including being part of the Rugby World Cup volunteer workforce after being nominated by the WRU - and the WRU is asking for more people to develop their 'Welsh rugby roots'.