The Welsh Rugby Union today unveiled its new Welsh Gold change strip live to rugby fans attending the Cardiff city centre launch of the debut range of sports gear and leisure wear from official supplier Under Armour.
A link across the centuries to the flag of St David, which represents the patron saint of Wales, has been forged with the black and gold design of the new kit.
The flag which is a gold cross on a black field is often flown on St David's Day either alongside or as a replacement to the traditional and widely known Red Dragon flag.
The new Wales change shirt will now form a direct bond with the nation's patron saint, who was a cleric from Pembrokeshire who died in around 590AD, and will be seen in action for the first time when Warren Gatland's men take on Canada at the Millennium Stadium in the Invesco Perpetual Series on Friday 14th November.
St David was known as a proud Welshman whose last words were said to have been: "Be joyful and keep your faith and your creed."
He is known to have made a pilgrimage to Jerusalem and is credited with performing miracles as he rose to prominence as a teacher and preacher and was eventually made an Archbishop.
Fans in the Welsh capital were given first sight of the new kit, modelled on stage by internationals Jamie Roberts, Robin Sowden-Taylor and Jonathan Thomas, as part of a day's activities to launch Under Armour's full range of apparel supplied to all national and age grade teams and on sale to fans in high street shops.
WRU academy players joined in an exhibition training session held by WRU national performance manager Huw Wiltshire outside the Capitol shopping centre on Queen street.
Fans were able to pick up training hints and tips, and took part in a range of activities including the Under Armour Performance Challenge and using scrum-half passing and lineout throwing equipment provided.
Roberts, Thomas and Wiltshire were also joined by Under Armour performance training guru, American Todd Durkin in meeting and greeting fans and answering individual questions.
"The responsibility we bear to this jersey and sense of duty to the nation is something we instil in the players who join the Wales team, so the symbolism of these new colours is very important," said Wales coach Warren Gatland.
"The players represent Wales around the world and they should be aware of the country's heritage and the part that rugby plays in that history.
"These days our players are elite, professional sportsmen, but the chance to represent Wales is still a powerful incentive for each and every one of them."
The new change jersey has been made to the same high specification as the home kit unveiled last week and is complete with 'dragon scale grippy' and unique breathable material.
The jersey also carries the St David's flag itself on the right sleeve and sports the word 'Hiraeth', meaning belonging, stitched into its collar.
"We hope this design will carry a special meaning to all the people of Wales," said Peter Mahrer, Under Armour President, Europe.
"We have worked hard to ensure our designs link closely with the history of this great nation and this particular shirt has a bond with one of the most famous Welshman of all time.
"The symbolism dates to a time of chivalry and heraldry when events took place which created important chapters in Welsh history.
"Rugby defines Wales as a nation and we are delighted to have been able to make that link in the design of this jersey."
The jersey will be available from £49.99 adult and £39.99 youth - see www.wru.co.uk for further details. The 'authentic' version - the version of the shirt which is exactly the same as that worn by players - is available for the first time in all sizes from small to XXL in the same quantity as the replicas, retailing at RRP £79.99 for short sleeve only.
The 'replica' version, which is a more practical fit for daily wear, but has the same look, retails at RRP £49.99 short sleeve - Men's or Women's cut - and £54.99 long sleeve.
Youth replicas are £39.99 short sleeve and £44.99 long sleeve and infant shirts are available for £39.99 from 0-6months in ranges up to 18-24 months.
Penallta are hoping to go one step further than last season when falling to Bedlinog in the WRU Plate Final. After a titanic struggle against Nant Conwy, they have given themselves a great chance, after a hard fought 18-13 semi-final victory.
The unique jeopardy of Judgement Day V has been described by stars from Cardiff Blues, Ospreys, Scarlets and Newport Gwent Dragons who will face each other in the annual double-header at Principality Stadium on 15th April.
School club hub officers in schools throughout Wales are enriching lives by helping pupils to engage more with their education, their community and improve their own outlook on life and future prospects by improving confidence and developing skills such as leadership.
WRU chief executive Martyn Phillips, WRU chairman Gareth Davies and Dragons chief executive Stuart Davies discuss the historic intentions of the governing body to assume operational control of the Newport Gwent Dragons, with a targeted completion date of 1st July.
Equal access to facilities and resources at St Helen's has seen Swansea Women flourish since being welcomed with open arms last July. Swansea RFC chairman Stephen Hughes and women's captain Siwan Lillicrap are delighted to see rapid progress being made on and off the pitch.
Young referee Ben Breakspear is making rapid strides as a referee. In just over a year he has gone from officiating a college game to being a touchline official during last weekend's RBS 6 Nations clash between Wales and Ireland at Principality Stadium.
Grand Slams, Triple Crowns and British and Irish Lions tours - Sir Gareth Edwards did it all. But what are his favourite moments in what was an amazing career? WRU TV finds out - along with his favourite players of today in the third and final instalment of our series with the greatest rugby player ever.
JPR Williams, Gerald Davies and Mervyn Davies were among those in the Welsh ranks when Sir Gareth Edwards began his international career against France nearly 50 years ago, but who was the player who took the young scrum half under their wing?
Wales head coach Rob Howley and captain Alun Wyn Jones are expecting a physical battle against France on Saturday but both are hoping for another impact from the bench as the men in red chase a top-four world ranking.
It's nearly 50 years since the great Sir Gareth Edwards made his debut as a youngster for Wales against France in Stade Colombes. In the first of a series, WRU TV discovers he pocketed a 'special momento' from the game - something he still has today.