The captains of this year's Heieneken Cup teams line up at Murrayfield
The launch of the 14th Heineken Cup took place in Edinburgh on Monday, with the captains and coaches of the English, Welsh, Scottish and Italian sides taking to the Murrayfield turf, and eyeing a return for the final in May.
Over 17,000 tickets have been sold for the showpiece European occasion in the Scottish capital, and on the day that Scott Hastings was named as an Official Ambassador to the Heineken Cup Final, it was another great Scot who was eyeing European success at the end of the season.
Ian McGeechan, a former coach of the Scottish national side and current director of rugby at London Wasps, said he will be keeping an eye on more than just his own team's progress as Wasps chase a third title.
The Lions boss will pick his squad for the summer tour of South Africa based on the performances of the players at the very top level of competition and said: "The Heineken Cup will be the first real challenge for the players. You have to think differently in this tournament and I'll be watching all the games with great interest.
"The final will be another big occasion and a full Murrayfield would be quite special. With the new seeding system it's a very difficult tournament to call."
Leicester Tigers head coach Heyneke Meyer begins his first season of Heineken Cup rugby when his side welcome the Ospreys next Sunday, and the South African is fully aware of the importance of Europe's premier competition.
"We've got a long history in the Heineken Cup and one of the reasons I joined Leicester is because I'd love to win the Heineken Cup," said Meyer, who led the Bulls to Super 14 glory in 2007.
"There's a lot of pressure and expectation but we'll just focus on the first one and the rest will take care of itself. It would be unbelievable to win it but it's important to take it game by game and focus on the little things.
"What makes it so difficult is that there are no easy games and it's almost like a knockout competition. You need to win every single game and then go through the knock-out stages. It's a tough competition and you need to be at your best in every single game so I'm looking forward to that."
"In the last two or three years, the tournament has grown in stature, especially last season. Every game was on national TV in South Africa and there was a huge following. I think what makes it more special now is that a lot of South Africans are starting to play in the Heineken Cup. People do follow the players, they do follow the results and they realise that it's a great competition."
With more than 17,000 tickets already sold for the final, the long haul to Edinburgh starts with defending champions Munster hosting tournament newcomers Montauban on Friday night at the newly redeveloped Thomond Park.
The Half a Game initiative is currently sweeping across Wales and proving a major success. The scheme aims to give every young player at least half a game every weekend. WRU TV recently visited a festival in Narberth where clubs have fully embraced the initiative.
Both Bargoed and Swansea were seeking their first win of the Principality Premiership season this afternoon. It proved a fruitful day for the hosts - not only did they win, but Bargoed claimed a try bonus point.
Cardiff managed to keep their unbeaten record at home intact, but only just as Bridgend made them work extremely hard before the Blue and Blacks secured a hard fought Principality Premiership win at the BT Sport Arms Park last night.
Former Wales back row Andy Powell gives a guided tour of The Wern, home of Merthyr RFC, who are determined to prove a lot of people wrong and make their mark in their first season in the Principality Premiership.
Wales Sevens head coach Gareth Williams looks back on the Rio Sevens success where he helped GB win silver. He believes the successful campaign is a huge boost to his Welsh squad as they prepare for another World Series, as WRU TV's Graeme Gillespie discovers
British and Irish Lions head coach Warren Gatland will be heading back home to take on the All Blacks next year where for him, success for 2017 is all about going to New Zealand and winning a Test Series.
Last week all roads led to Eugene Cross Park where defending champions Ebbw Vale hosted this season's launch of the Principality Premiership. WRU TV's Graeme Gillespie was there to capture the thoughts of Damien Hudd, captain of Ebbw Vale, and WRU Head of Performance, Geraint John.
Llandovery made it three in a row when they defeated Aberavon in the final of the National Foster's 7s at BT Sport Cardiff Arms Park on Sunday. On another eventful day of sevens, Newport claimed the Plate and the Dragons won the women's crown
Last week saw Cardiff welcome players from around the world for the 21st Golden Oldies Festival. The tournament features players over 35 years of age, and this year's event saw a select few represent the WRU in a 'friendly' against the Wooden Spoon.
Wales Under 18 captain Callum Bradbury is delighted to have seen his side claim a narrow 18-17 victory against a strong SA Schools 'A' side to end the three-match Under 19 International Series in South Africa on a high note.
The Wales U18 squad spent an emotional day in the drug-riddled townnship of Hout Bay. Hout Bay Warriors President Fred Johannes said the visit was 'the talk of the town' and will dream about the day everyday for the rest of his life.
RGC 1404's new head coach Mark Jones is hoping to build 'something special' in north Wales and is already looking forward to the development region participating in the Principality Premiership for the very first time.