The captains of this year's Heieneken Cup teams line up at Murrayfield
The launch of the 14th Heineken Cup took place in Edinburgh on Monday, with the captains and coaches of the English, Welsh, Scottish and Italian sides taking to the Murrayfield turf, and eyeing a return for the final in May.
Over 17,000 tickets have been sold for the showpiece European occasion in the Scottish capital, and on the day that Scott Hastings was named as an Official Ambassador to the Heineken Cup Final, it was another great Scot who was eyeing European success at the end of the season.
Ian McGeechan, a former coach of the Scottish national side and current director of rugby at London Wasps, said he will be keeping an eye on more than just his own team's progress as Wasps chase a third title.
The Lions boss will pick his squad for the summer tour of South Africa based on the performances of the players at the very top level of competition and said: "The Heineken Cup will be the first real challenge for the players. You have to think differently in this tournament and I'll be watching all the games with great interest.
"The final will be another big occasion and a full Murrayfield would be quite special. With the new seeding system it's a very difficult tournament to call."
Leicester Tigers head coach Heyneke Meyer begins his first season of Heineken Cup rugby when his side welcome the Ospreys next Sunday, and the South African is fully aware of the importance of Europe's premier competition.
"We've got a long history in the Heineken Cup and one of the reasons I joined Leicester is because I'd love to win the Heineken Cup," said Meyer, who led the Bulls to Super 14 glory in 2007.
"There's a lot of pressure and expectation but we'll just focus on the first one and the rest will take care of itself. It would be unbelievable to win it but it's important to take it game by game and focus on the little things.
"What makes it so difficult is that there are no easy games and it's almost like a knockout competition. You need to win every single game and then go through the knock-out stages. It's a tough competition and you need to be at your best in every single game so I'm looking forward to that."
"In the last two or three years, the tournament has grown in stature, especially last season. Every game was on national TV in South Africa and there was a huge following. I think what makes it more special now is that a lot of South Africans are starting to play in the Heineken Cup. People do follow the players, they do follow the results and they realise that it's a great competition."
With more than 17,000 tickets already sold for the final, the long haul to Edinburgh starts with defending champions Munster hosting tournament newcomers Montauban on Friday night at the newly redeveloped Thomond Park.
Wales 7s captain Luke Treharne may have only played once on the World Series, but he has full confidence in his side as they prepare for the opening two rounds of this year's series in Dubai and South Africa, as WRU TV's Graeme Gillespie discovers.
Wales 7s Manager Steff Thomas believes Luke Treharne has all the attriubutes to be a top class captain. WRU TV's Graeme Gillespie hears his reasons why as the squad prepare for the opening two legs of the new World Series in Dubai and South Africa.
The British & Irish Cup kicks off this weekend with the four Regional Premiership Select XVs flying the flag for Wales. Welsh
Sat 14 Nov: Blues Premiership Select v Nottingham (2.30) & Connacht Eagles v Dragons (2.30)
Sun 15 Nov: Yorkshire Carnegie v Ospreys Premiership Select (1.30) & Scarlets v Bedford Blues (3.00)
The Welsh Rugby Union is forming a new Youth Board with a brief to help keep more young people involved in the game during their late teenage years and beyond. The first task of the fifteen strong Board will be to analyse and consider the issues which lead to a number of youngsters drifting away from the sport between the ages of 16 and 21. To apply visit www.wru.wales/youthboard
The Foster's Challenge Cup will involve the 12 Principality Premiership sides and will run during European and British & Irish Cup weeks, providing vital fixtures for the participating clubs and an opportunity for upcoming players to step up to semi-professional rugby and make a claim for starting places within the Premiership squads.
Eighty schools and colleges in Wales now have a full time rugby officer as part of the WRU's school club hub scheme. All of the school club hub officers recently gathered at the National Centre of Excellence for various workshops.
With Liam Williams forced out of the World Cup through injury, lock Luke Charteris and Skills Coach Neil Jenkins say they have to put yesterday's defeat behind them as Wales now look ahead to another physical encounter against South Africa in the quarter-finals of the Rugby World Cup.
WRU Consultant Head of Physical Performance Paul Stridgeon praises the Physical Performance department for their work and dedication as he addresses the media ahead of Wales' Pool A clash against Australia
Twelve young people have been selected to follow a one year WRU Coach Core apprenticeship programme. Coach Core was set up by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry as part of the Olympics legacy in 2012 and the Duke of Cambridge was on hand to meet the apprentices on their first day in the job. The programme has been funded by the Hunter Foundation.